Sony Pixel Power calrec Sony

VFX Studio REALTIME launches Virtual Production arm

10/10/2024

VFX Studio REALTIME launches Virtual Production arm

Brie Clayton October 10, 2024

0 Comments

BAFTA-nominated studio REALTIME has launched a Virtual Production division, headed by former Head of Virtual Production at MPC London, Annie Shaw.

The Northwest-based studio has a decade-long history of working within Unreal Engine and immersive technologies in the Games, Episodic and Automotive industries. This year the studio was awarded a grant from Greater Manchester's Media City Immersive Technologies Innovation Hub to support the design and development of a proprietary Virtual Production tool. Using game engine technology, the tool supports film and TV productions, production companies and game developers, from pre-production through to post. The tool could be used across both live action and full CG projects. It works to visualise 3D environments and capture live virtual cameras and previs for full CG scenes and support the visualisation of set-extensions or CG elements on live-action sets.

Says Annie Shaw, Executive Producer of Virtual Production, This is not about flashy tech, although we have that too! This is about making real-time technologies accessible to a wider variety of projects and having a strong internal team to assess where any of the tools in the Virtual Production toolbox can add value, visibility and control for our clients.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Can't see this video? Click here! If you are in Safari, hover over Safari in your menu, click settings for creativecow.net and toggle the Auto-Play to Allow All Auto-Play .

Every project is different, and we like to really understand those differences to create bespoke solutions from a strong foundation of knowledge gained over ten years of history using real-time tools. This is not about pushing technology where it isn't needed, but supporting departments from pre-production to post and giving them opportunities to make informed decisions based on early visualisation so they can maximise time and VFX budgets to achieve their creative vision.

REALTIME's team includes BAFTA-nominated VFX Supervisor James Coore, who oversaw the virtual production on the recent Doctor Who 60th anniversary episode: Wild Blue Yonder. For the hour-long episode, Virtual Production tools in Unreal Engine were used to deliver a 4K set extension of a spaceship that was rendered in a fraction of the time of standard contemporary productions.

Says Jonathan Rawlinson, Head of Film & Episodic at REALTIME, We have always worked closely with our clients across the business to help them visualise their projects as easily as possible. Now that we've bought Annie on board and have a formalised offering, we're in a fantastic place to support our clients from earliest pre-production. This comes at a time when our industry is evolving and anything that we can do to make the filmmaking journey as smooth as possible is a huge benefit.

October 16, 2024Autodesk Media & Entertainment brings new capabilities to enhance creativity and efficiencyAccess editorial sequencing data directly in Maya with Flow Animating in Context.

October 16, 2024PROVYS Introduces Sphere, a Scalable Broadcast Channel Management SystemAccompanying image shows members of the PROVYS team at IBC 2024. PROVYS

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/vfx-studio-realtime-launches-virtual-productio...
See more stories from creativecow

North America Stories

24/03/2026

FCC Approves TV Station License Transfers to Gray

Share Copy link Facebook X Linkedin Bluesky Email...

24/03/2026

Study: Globally HBO Max Is Most Widely Bundled Streaming Service

Share Copy link Facebook X Linkedin Bluesky Email...

24/03/2026

Charter Communications Names John Lee Head Of Intelligence Ventures

Share Copy link Facebook X Linkedin Bluesky Email...

24/03/2026

Intinor introduces enhanced SRT monitoring, HDR transport and NDI Advanced support at NAB Show 2026

Intinor introduces enhanced SRT monitoring, HDR transport and NDI Advanced suppo...

24/03/2026

Miri V410 Live 4K Encoder/Decoder to Make North American Debut at 2026 NAB Show

Miri V410 Live 4K Encoder/Decoder to Make North American Debut at 2026 NAB Show Brie Clayton March 23, 2026 0 Comments Powerful new solution for strea...

24/03/2026

Advancing Open Source AI, NVIDIA Donates Dynamic Resource Allocation Driver for GPUs to Kubernetes Community

Artificial intelligence has rapidly emerged as one of the most critical workload...

23/03/2026

Professional Fighters League & U-Next Renew Multi-year Partnership to Broadcast PFL Events Live in Japan

The Professional Fighters League (PFL) has renewed its multi-year partnership wi...

23/03/2026

The Snow League Announces Google Cloud as Official Cloud and AI Partner to Power Personalized Fan Experiences Worldwide

The Snow League has named Google Cloud as its Official Cloud and AI Partner. The...

23/03/2026

Chyron Appoints Eric Wolff as Director of Venues Sales, North America

Chyron has appointed Eric Wolff as Director of Venues Sales, North America. Wolff previously served as Director of Broadcast Operations & Media Production for T...

23/03/2026

Chicago Sports Network, WCIU To Simulcast 10 White Sox Games

Chicago Sports Network (CHSN) and Weigel Broadcasting's WCIU (The U, ch. 26.1) will simulcast 10 Chicago White Sox games during the 2026 season, the compani...

23/03/2026

Cosm Appoints Jon Werbeck as VP, Head of Sponsorships

Cosm has appointed Jon Werbeck as Vice President, Head of Sponsorships. He will report to Corey Breton, Head of Venues, and will focus on corporate sponsorship ...

23/03/2026

CP Communications Partners with Mark Roberts Motion Control to Bring Robotic Camera Systems to Florida

CP Communications has announced a partnership with Mark Roberts Motion Control (...

23/03/2026

NAB 2026: Creators, Media Leaders, Storytelling Legends and AI Step Into the Spotlight as Lineup is Unveiled

NAB Show 2026, taking place April 18-22 (exhibits April 19-22) at the Las Vegas ...

23/03/2026

Bay FC Announces Multi-Year Partnership with Victory+ as the Official Streaming Partner

Bay FC and free streaming platform Victory have announced a partnership through...

23/03/2026

MLB, Google Cloud Debut AI-Powered, Real-Time Game Analysis With Scout Insights' in MLB Gameday

Gemini AI models will surface hidden context around pitches, matchups, rare stat...

23/03/2026

Behind the Mic: NBC Sports Announces MLB Opening Day On Air Lineup, Featuring Orel Hershiser, Al Leiter and More.

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

23/03/2026

SVG All-Stars: Alex McKeen, Senior Manager, Strategic Production Planning, TNT Sports

Growing from broadcast engineer to strategic planner, this Ithaca College grad h...

23/03/2026

Announcing the 2026 Sundance Institute | Sandbox Fund Grantees

16 Science-Focused Nonfiction Projects Selected for Funding LOS ANGELES, CA, March 23, 2026 - The nonprofit Sundance Institute and Sandbox Films announced toda...

23/03/2026

RL10 and Orion Main Engine are Key to NASA's Historic Artemis II Journey to the Moon

An auxiliary target has been affixed to the Interim Cryogenic Propulsion Stage f...

23/03/2026

Scripps To Launch Scripps Sports Network Streaming Channel

Share Copy link Facebook X Linkedin Bluesky Email...

23/03/2026

IBEW Calls for Scrutiny of Skydance-CBS Layoffs and Proposed CNN Merger

Share Copy link Facebook X Linkedin Bluesky Email...

23/03/2026

Bruno Mars Risk It All Music Video Captures Timeless Text...

Pro8mm, the Super 8 experts, provided cameras, Super 8 movie film, and scanning services for Bruno Mars' Risk It All music video. The debut single from Br...

23/03/2026

Matthews Intros Lightweight Aluminum Grid Clamps

Matthews, introduces their first aluminum grid clamp collection, engineered for the rigging needs of film, television and live production. Combining light weigh...

23/03/2026

'Too Hot to Handle: Italy' Reignites for a Second Season With the Special Participation of Selvaggia Lucarelli

Back to All News Too Hot to Handle: Italy Reignites for a Second Season With th...

23/03/2026

How Autonomous AI Agents Become Secure by Design With NVIDIA OpenShell

Autonomous agents mark a new inflection point in AI. Systems are no longer limited to generating responses or reasoning through tasks. They can take action: Age...

22/03/2026

Live-Action Sins of Kujo' Premieres April 2: Main Trailer and Key Art Debut

Back to All News Live-Action Sins of Kujo' Premieres April 2: Main Trailer and Key Art Debut Entertainment 22 March 2026 GlobalJapan Link copied to cl...

21/03/2026

Survey: Fans Prefer Sports on Broadcast Over Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Graham Promotes Stephanie Slagle to VP, CRO & GM of WDIV Local 4

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Carr Backs Trump Army/Navy Game Executive Order

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Opponents File Emergency FCC Petition to Block Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Eight States Ask for Court to Stop Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Cine Gear Connect NY Ramps Up for March 28 - 2026

Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...

21/03/2026

Studio Technologies Debuts New StudioComm System at NAB 2026

Studio Technologies Debuts New StudioComm System at NAB 2026 Brie Clayton March 20, 2026 0 Comments StudioComm Model 794 Central Controller and Model ...

21/03/2026

Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K

Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K Brie Clayton March 20, 2026 0 Comments PYXIS' open gate provides cre...

20/03/2026

NAB 2026: Net Insight unveils Market-Leading JPEG XS at Scale for Live IP Media Production

Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...

20/03/2026

NAB 2026: LTN and Harmonic Expand Partnership to Support FAST Growth and C-Band Migration

LTN has expanded its technology partnership with Harmonic ahead of the FCC's...

20/03/2026

NAB 2026: Solid State Logic to Preview SSL Live V6.2 with New SolidPitch Effect and Major Workflow Enhancements

Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...

20/03/2026

NAB 2026: Fujifilm Announces Availability of FUJINON UA22x4.8BERD 4K Broadcast Zoom Lens

FUJIFILM North America Corporation's Optical Devices Division has announced ...

20/03/2026

NAB 2026: Fujifilm Announces Development of FUJINON UA16x4BERD, UA30x7.3BERD, and UA94x8.7BESM 4K Broadcast Zooms

FUJIFILM North America Corporation's Optical Devices Division has announced ...

20/03/2026

TrueVisions NOW Chooses Bitmovin's Observability

TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...

20/03/2026

Marquee Sports Network Expands Distribution to Hulu + Live TV, Prime Video

Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season. Marquee Sports Network is now av...

20/03/2026

NAB 2026: Software-Defined, AI-Powered Workflow Tells the Story of the New FOR-A America

FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...

20/03/2026

TNA Wrestling and Eurosport India Announce New Multi-Year Exclusive Programming Agreement

TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...

20/03/2026

GameTime Productions Expands Technical Vision for Athletes Unlimited Basketball in Nashville

When Athletes Unlimited brought its professional women's basketball season t...

20/03/2026

Calrec Craft Interview with Senior Broadcast Audio A1 Engineer and Music Director Rick Bernier

In this craft interview, Rick Bernier reflects on a career that has taken him to...

20/03/2026

NAB 2026: IP Innovation, SoftwareBased Media Infrastructure & Dynamic Media Facility Workflows on Display for Lawo

Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...

20/03/2026

Ratings Roundup: 2026 World Baseball Classic is Most Watched WBC Telecast EVER with Over 10 Million Viewers

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

20/03/2026

MLB Names Polymarket Exclusive Prediction Market Exchange Partner and Signs Agreement with CFTC to Establish Integrity Framework

Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...

20/03/2026

How Big Tech AI Will Lead Broadcast Innovation: Lessons from the Enterprise Market

With AI now the industry-wide priority, Big Tech companies are uniquely position...