Sony Pixel Power calrec Sony

VFX Studio REALTIME launches Virtual Production arm

10/10/2024

VFX Studio REALTIME launches Virtual Production arm

Brie Clayton October 10, 2024

0 Comments

BAFTA-nominated studio REALTIME has launched a Virtual Production division, headed by former Head of Virtual Production at MPC London, Annie Shaw.

The Northwest-based studio has a decade-long history of working within Unreal Engine and immersive technologies in the Games, Episodic and Automotive industries. This year the studio was awarded a grant from Greater Manchester's Media City Immersive Technologies Innovation Hub to support the design and development of a proprietary Virtual Production tool. Using game engine technology, the tool supports film and TV productions, production companies and game developers, from pre-production through to post. The tool could be used across both live action and full CG projects. It works to visualise 3D environments and capture live virtual cameras and previs for full CG scenes and support the visualisation of set-extensions or CG elements on live-action sets.

Says Annie Shaw, Executive Producer of Virtual Production, This is not about flashy tech, although we have that too! This is about making real-time technologies accessible to a wider variety of projects and having a strong internal team to assess where any of the tools in the Virtual Production toolbox can add value, visibility and control for our clients.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Can't see this video? Click here! If you are in Safari, hover over Safari in your menu, click settings for creativecow.net and toggle the Auto-Play to Allow All Auto-Play .

Every project is different, and we like to really understand those differences to create bespoke solutions from a strong foundation of knowledge gained over ten years of history using real-time tools. This is not about pushing technology where it isn't needed, but supporting departments from pre-production to post and giving them opportunities to make informed decisions based on early visualisation so they can maximise time and VFX budgets to achieve their creative vision.

REALTIME's team includes BAFTA-nominated VFX Supervisor James Coore, who oversaw the virtual production on the recent Doctor Who 60th anniversary episode: Wild Blue Yonder. For the hour-long episode, Virtual Production tools in Unreal Engine were used to deliver a 4K set extension of a spaceship that was rendered in a fraction of the time of standard contemporary productions.

Says Jonathan Rawlinson, Head of Film & Episodic at REALTIME, We have always worked closely with our clients across the business to help them visualise their projects as easily as possible. Now that we've bought Annie on board and have a formalised offering, we're in a fantastic place to support our clients from earliest pre-production. This comes at a time when our industry is evolving and anything that we can do to make the filmmaking journey as smooth as possible is a huge benefit.

October 16, 2024Autodesk Media & Entertainment brings new capabilities to enhance creativity and efficiencyAccess editorial sequencing data directly in Maya with Flow Animating in Context.

October 16, 2024PROVYS Introduces Sphere, a Scalable Broadcast Channel Management SystemAccompanying image shows members of the PROVYS team at IBC 2024. PROVYS

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/vfx-studio-realtime-launches-virtual-productio...
See more stories from creativecow

North America Stories

10/01/2026

Give Me the Backstory: Get to Know Cherien Dabis, the Filmmaker Behind All That's Left of You ( )

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

10/01/2026

ESPN Reports Near-Record Viewing for Start of NBA Season

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

10/01/2026

Connection and Youth Defined: 'The Ramparts of Ice' Brings a Heartwarming Story of Friendship to Netflix this April

Back to All News Connection and Youth Defined: The Ramparts of Ice Brings a Hea...

09/01/2026

Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Supplying Logistical Needs for Events in 2026

Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...

09/01/2026

Warner Bros. Discovery's Chris Brown on the Broadcaster's First French Open, Advancing Remote Workflows at Techwood Facility

Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...

09/01/2026

NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Production Capabilities

NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...

09/01/2026

NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics This Weekend

NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...

09/01/2026

NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic Bears-Packers Primetime Matchup in Chicago

NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...

09/01/2026

NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card Coverage

NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...

09/01/2026

NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Operation Into January

NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...

09/01/2026

Carr: FCC Looking for Ways to Empower' Local Broadcasters

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

Panasonic to Introduce Projection, LED and Workflow Offerings at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

SMPTE Announces 2026 Leadership

SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...

09/01/2026

Globecast Appoints Chris Pulis as Group Chief Technology...

Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...

09/01/2026

Hollywood Professional Association Announces Updates to B...

The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...

09/01/2026

SDVI APPOINTS SIMON ELDRIDGE AS CHIEF OPERATING OFFICER

SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...

09/01/2026

Cobalt Digital Returns to ISE with Comprehensive Lineup o...

Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...

09/01/2026

iWedia Strengthens Leadership in ATSC 3-0 with Market-Pro...

iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...

09/01/2026

Amino and Xibo Partner to Deliver Next Generation 4K Digi...

Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...

09/01/2026

FIFA Strikes Content Deal with TikTok for 2026 World Cup

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

HPA Elects New Officers, Board Members for 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

NFL's 2025-26 Regular Season Is Second-Most-Watched Ever

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

FCC Sets Tentative Agenda for Jan. 29 Open Meeting

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

Carr: FCC Looking for Ways to 'Empower' Local Broadcasters

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

NVIDIA Unveils Multi-Agent Intelligent Warehouse and Catalog Enrichment AI Blueprints to Power the Retail Pipeline

Every that was easy shopping moment is made possible by teams working to hit s...

08/01/2026

At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Viewing Options

At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...

08/01/2026

SVG Students To Watch: Sophie Fowler, University of Oregon

SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...

08/01/2026

Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and Ken Aagaard

Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...

08/01/2026

SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power and Value of LTO Tape for Video Archiving

SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...

08/01/2026

Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Olympics, Super Bowl, NBA All-Star Plans

Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...

08/01/2026

Hollywood Professional Association (HPA) Announces Updates to Board of Directors

The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...

08/01/2026

Chyron Releases Virtual Placement 8.0

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

SMPTE Names Board Officers, Governors for 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

FCC to Vote on Proposals Expanding Unlicensed Use of 6 GHz Band

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

RTVE selects Alfalite Neopix for its first broadcast depl...

Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...

08/01/2026

Richard E. Wiley to Step Down as Media Institute's Chairman

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

Cineverse Acquires Giant Worldwide

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

Maxon Introduces Cinebench 2026

Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon. Maxon is t...

08/01/2026

Zixi Accelerates Global Growth with Appointment of Heathe...

Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales. In...

08/01/2026

Pebble future-proofs playout at Canal Sur

Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...

08/01/2026

Panasonics success in US market with Flagship Z95B OLED T...

iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...

08/01/2026

Secuoya Chile Invests in Ikegami UHK-X600 and UHL-X40 Cam...

Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...

08/01/2026

Kiloview Highlights its Integrated AV-over-IP Ecosystem a...

Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...

08/01/2026

iWedia and Realtek Strengthen Collaboration to Shape the...

iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...

08/01/2026

CJP Broadcast delivers new pitch-side media facility for...

CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...

08/01/2026

PlayBox Neo CEO Defines Vision for 2026 after Record Year...

PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery "With a brand new year at PlayBox Neo already off to a flying start, I...

08/01/2026

Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Concert

Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...

08/01/2026

New Korean Series Beauty in the Beast' (WT) in Production: A Fantasy Campus Romance With a Wolfy Twist

Back to All News New Korean Series Beauty in the Beast' (WT) in Production...

08/01/2026

Japan Science and Technology Agency Develops NVIDIA-Powered Moonshot Robot for Elderly Care

The next universal technology since the smartphone is on the horizon - and it ma...

08/01/2026

AI Copilot Keeps Berkeley's X-Ray Particle Accelerator on Track

In the rolling hills of Berkeley, California, an AI agent is supporting high-stakes physics experiments at the Advanced Light Source (ALS) particle accelerator....