Sony Pixel Power calrec Sony

VFX Studio REALTIME launches Virtual Production arm

10/10/2024

VFX Studio REALTIME launches Virtual Production arm

Brie Clayton October 10, 2024

0 Comments

BAFTA-nominated studio REALTIME has launched a Virtual Production division, headed by former Head of Virtual Production at MPC London, Annie Shaw.

The Northwest-based studio has a decade-long history of working within Unreal Engine and immersive technologies in the Games, Episodic and Automotive industries. This year the studio was awarded a grant from Greater Manchester's Media City Immersive Technologies Innovation Hub to support the design and development of a proprietary Virtual Production tool. Using game engine technology, the tool supports film and TV productions, production companies and game developers, from pre-production through to post. The tool could be used across both live action and full CG projects. It works to visualise 3D environments and capture live virtual cameras and previs for full CG scenes and support the visualisation of set-extensions or CG elements on live-action sets.

Says Annie Shaw, Executive Producer of Virtual Production, This is not about flashy tech, although we have that too! This is about making real-time technologies accessible to a wider variety of projects and having a strong internal team to assess where any of the tools in the Virtual Production toolbox can add value, visibility and control for our clients.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Can't see this video? Click here! If you are in Safari, hover over Safari in your menu, click settings for creativecow.net and toggle the Auto-Play to Allow All Auto-Play .

Every project is different, and we like to really understand those differences to create bespoke solutions from a strong foundation of knowledge gained over ten years of history using real-time tools. This is not about pushing technology where it isn't needed, but supporting departments from pre-production to post and giving them opportunities to make informed decisions based on early visualisation so they can maximise time and VFX budgets to achieve their creative vision.

REALTIME's team includes BAFTA-nominated VFX Supervisor James Coore, who oversaw the virtual production on the recent Doctor Who 60th anniversary episode: Wild Blue Yonder. For the hour-long episode, Virtual Production tools in Unreal Engine were used to deliver a 4K set extension of a spaceship that was rendered in a fraction of the time of standard contemporary productions.

Says Jonathan Rawlinson, Head of Film & Episodic at REALTIME, We have always worked closely with our clients across the business to help them visualise their projects as easily as possible. Now that we've bought Annie on board and have a formalised offering, we're in a fantastic place to support our clients from earliest pre-production. This comes at a time when our industry is evolving and anything that we can do to make the filmmaking journey as smooth as possible is a huge benefit.

October 16, 2024Autodesk Media & Entertainment brings new capabilities to enhance creativity and efficiencyAccess editorial sequencing data directly in Maya with Flow Animating in Context.

October 16, 2024PROVYS Introduces Sphere, a Scalable Broadcast Channel Management SystemAccompanying image shows members of the PROVYS team at IBC 2024. PROVYS

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--
LINK: https://creativecow.net/vfx-studio-realtime-launches-virtual-productio...
See more stories from creativecow

North America Stories

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...

20/08/2026

Apple at 50: Author and CBS Sunday Morning Correspondent David Pogue on How a Tech Giant Became a Media Powerhouse

The bestselling author and longtime Apple observer explores how product launches...

20/08/2026

Orlando Magic's David Storm Reflects on the Franchises First Year With Its New ST 2110 Control Room and Massive Center-Hung Videoboard

The Orlando Magic entered last season with a dramatically upgraded in-venue prod...

20/08/2026

Indiana Pacers Name DAZN Exclusive Streaming Home Beginning 2026-27 Season

Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...

20/08/2026

Ratings Roundup: Scotty Scheffler Win Tops the Week, ESPN Posts Most-Watched WNBA Game Ever on Cable

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

20/08/2026

NHL Announces Germany Expansion with FC Bayern Partnership and 2027 Global Series Games in Munich and Cologne

The NHL has announced two major developments tied to its Germany growth strategy...

20/08/2026

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

New York August 19, 2026 Nielsen today shared a number of key enhancements t...

20/08/2026

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...

20/08/2026

Charter Completes $34.5 Billion Cox Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

SubtitleNEXT makes a significant leap in localisation eff...

At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...

20/08/2026

Transformation Church Elevates Production Communications...

Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...

20/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC 2026

QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...

20/08/2026

The Boys Season Five Graded with DaVinci Resolve Studio

The Boys Season Five Graded with DaVinci Resolve Studio Brie Clayton August 20, 2026 0 Comments Colorist Siggy Ferstl uses Depth Map to bring a three ...

20/08/2026

Adobe Firefly expands its creative AI studio: generate music, speech, and sound effects in one place

Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...

20/08/2026

Broadpeak launches Multiview as a Service to accelerate m...

Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026 Broadpeak , a leader in streaming ...

20/08/2026

Techex Appoints Stuart Almond as Chief Revenue Officer

Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...

20/08/2026

MediaCity Studios upgrades with Avid

Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...

20/08/2026

MS Now to Launch $7.99 DTC Service

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Nielsen Details Improvements to Audience Measurement Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Study: 174 Billion Illegal Streams During FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

Prasad Opens New 8K/4K Film Preservation & Restoration Center

Share Copy link Facebook X Linkedin Bluesky Email...

20/08/2026

IPC Expands Brazilian Presence with New Channel Partner C...

IPC Expands Brazilian Presence with New Channel Partner CCATech Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...

20/08/2026

Zixi Enters Mauritius Market Through Strategic Deployment...

Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...