
VFX Studio REALTIME launches Virtual Production arm
Brie Clayton October 10, 2024
0 Comments
BAFTA-nominated studio REALTIME has launched a Virtual Production division, headed by former Head of Virtual Production at MPC London, Annie Shaw.
The Northwest-based studio has a decade-long history of working within Unreal Engine and immersive technologies in the Games, Episodic and Automotive industries. This year the studio was awarded a grant from Greater Manchester's Media City Immersive Technologies Innovation Hub to support the design and development of a proprietary Virtual Production tool. Using game engine technology, the tool supports film and TV productions, production companies and game developers, from pre-production through to post. The tool could be used across both live action and full CG projects. It works to visualise 3D environments and capture live virtual cameras and previs for full CG scenes and support the visualisation of set-extensions or CG elements on live-action sets.
Says Annie Shaw, Executive Producer of Virtual Production, This is not about flashy tech, although we have that too! This is about making real-time technologies accessible to a wider variety of projects and having a strong internal team to assess where any of the tools in the Virtual Production toolbox can add value, visibility and control for our clients.
Some contents or functionalities here are not available due to your cookie preferences!
This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.
Can't see this video? Click here! If you are in Safari, hover over Safari in your menu, click settings for creativecow.net and toggle the Auto-Play to Allow All Auto-Play .
Every project is different, and we like to really understand those differences to create bespoke solutions from a strong foundation of knowledge gained over ten years of history using real-time tools. This is not about pushing technology where it isn't needed, but supporting departments from pre-production to post and giving them opportunities to make informed decisions based on early visualisation so they can maximise time and VFX budgets to achieve their creative vision.
REALTIME's team includes BAFTA-nominated VFX Supervisor James Coore, who oversaw the virtual production on the recent Doctor Who 60th anniversary episode: Wild Blue Yonder. For the hour-long episode, Virtual Production tools in Unreal Engine were used to deliver a 4K set extension of a spaceship that was rendered in a fraction of the time of standard contemporary productions.
Says Jonathan Rawlinson, Head of Film & Episodic at REALTIME, We have always worked closely with our clients across the business to help them visualise their projects as easily as possible. Now that we've bought Annie on board and have a formalised offering, we're in a fantastic place to support our clients from earliest pre-production. This comes at a time when our industry is evolving and anything that we can do to make the filmmaking journey as smooth as possible is a huge benefit.
October 16, 2024Autodesk Media & Entertainment brings new capabilities to enhance creativity and efficiencyAccess editorial sequencing data directly in Maya with Flow Animating in Context.
October 16, 2024PROVYS Introduces Sphere, a Scalable Broadcast Channel Management SystemAccompanying image shows members of the PROVYS team at IBC 2024. PROVYS
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
North America Stories
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
28/05/2026
By Gina McIntyre
(L-R) Sara Dosa and Andri Sn r Magnason attend the Time and Water premiere during the 2026 Sundance Film Festival at Library Center Theatre ...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Harmonic (NASDAQ: HLIT) today announced that Swiss broadcaster Canal Alpha has deployed Harmonics award-winning, software-based XOS Advanced Media Processor to ...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Riedel Communications today announced that Berliner Ensemble, one of Berlin's five major theater companies, has expanded its backstage communications and te...
28/05/2026
Company's VP Government and International to Address How Broadcasters Can Operationalize Advanced Emergency Information for NextGen TV
Digital Alert Syst...
28/05/2026
Radio BGM (https://radiobgm.org.uk/), Llanellis multiple-award-winning community and hospital radio station, has invested in a DHD SX2 audio mixing console and ...
28/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters as they enter a new broadcast age, Calrec announces an expansion to its ImPulseV...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform engineered for the scale, sp...
28/05/2026
First Hands-On Opportunity at Universal Studios Lot, June 5-6
Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...
28/05/2026
Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...
28/05/2026
Cool Concentric Text for Cavalry
Simon Ubsdell May 27, 2026
0 Comments
In this tutorial I'll show you how to make this popular text effect that is...
28/05/2026
Back to All News
The Fourth and Final Season of Death Inc. Releases on August 7
Entertainment
28 May 2026
GlobalSpain
Link copied to clipboard
Download th...
28/05/2026
License to stream, shaken and stirred.
GeForce NOW is dialing up the espionage with the launch of 007 First Light, letting members slip into James Bond's r...
28/05/2026
Robotics is entering a new phase: moving from controlled demos and scripted automation toward generalizable, reliable embodied autonomy in the real world.
At ...
28/05/2026
Scripps Research's Skaggs Graduate School awards doctoral degrees to 34th graduating class
May 21, 2026
Scripps Research's Skaggs Graduate School of ...
28/05/2026
Scripps Research chemist Jin-Quan Yu is named a Fellow of the Royal Society Yu is honored by the U.K.'s national academy of sciences for his work in synthet...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...