
Ginx TV Adopts Cost-Optimized Ad Insertion System From Thomson Video Networks
RENNES, France - March 4, 2014 - Ginx TV, the world's first 24/7 international television network dedicated to video games and gamers, has chosen the Sapphire MPEG stream server and channel-in-a-box solution from Thomson Video Networks for insertion of targeted advertising. Sapphire offers a single-box solution for frame-accurate ad insertion in a compressed video stream, with an automated interface to Ginx TV's ad agency and local storage of ads. This has provided a cost-effective means for Ginx TV to perform localized ad insertions for programs distributed in multiple countries.
When we initially evaluated Thomson Video Networks' Sapphire for launching targeted advertising for our channel on Virgin Media, it was the ideal solution for us in terms of price and performance, said Michiel Bakker, CEO at Ginx TV. With Sapphire, we now have a cost-effective and streamlined means of inserting regionalized advertisements in the compressed domain. Plus, the system interfaces with ad agencies in an automated way to create new business opportunities and increased revenue. The support from Thomson Video Networks' team was of immense value in helping us to design our system and get it operational.
Operating frame-accurately with MPEG-2- and H.264-compressed content, Sapphire provides all of the functions needed to ingest, process, brand, and generate TV channels ready to air. This includes advanced capture, playout, and regionalization capabilities for up to 20 channels in a single unit. Sapphire combines the functions of a video router, a baseband video server, a logo inserter, and a splicer. All functions operate seamlessly and frame-accurately in the compressed domain under the control of internal playlists or integrated with traditional automation systems.
Ginx TV is demonstrating to U.K. customers the value of our Sapphire solution for ad insertion and for playing out content to a broad range of geographies and localized audiences, said Christophe Delahousse, president, Thomson Video Networks. As Ginx TV shows, Sapphire is much more than a channel-in-a-box system - it's a true Swiss army knife' for broadcasters that need to perform local production and insertions on MPEG streams without going back to baseband video.
About Ginx TV
Ginx TV is a U.K.-based international media company, dedicated to the creation of video gaming TV channels around the world, branded Ginx, as well as individual shows and formats for syndication aimed at people who love to play video games. These days that is almost everybody, as gaming has moved from a cult proposition to mainstream entertainment, enjoyed by men and women of all ages as well as kids. Ginx is about All the Games, All the Time. The network's stand-alone shows and formats offer uniquely individual opportunities to enrich and expand what channels can offer their viewers. Each show is crammed with content, giving viewers a unique window to the games of the world. All shows are available in SD and HD. Ginx TV is also working on the creation of a 3D library of shows. For more information, visit www.ginx.tv.
About Thomson Video Networks
A global leader in advanced video compression solutions, Thomson Video Networks helps media companies, video service providers, and broadcasters deliver superior video quality at the lowest-possible bandwidth for contribution, terrestrial, satellite, cable, IPTV, and OTT services. Through Thomson Video Networks' ongoing commitment to innovation, customers are able to leverage emerging technologies, such as the new HEVC compression standard, for the efficient delivery of new video services. This includes multi-screen applications supporting every platform from small handheld devices to large TV screens. Picture the Possibilities: Visit www.thomson-networks.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
09/07/2026
With 50+ cameras, three trucks, 60+ EVS channels, RFID hole-card workflows, and ...
09/07/2026
A recent graduate from Westchester, NY, this experienced technician has already started her first gig in the industry, as a REMI A2 Comms Specialist at ESPN
In...
09/07/2026
Live sports production is a fast-paced industry with no signs of slowing down. W...
09/07/2026
From a rooftop studio in Manhattan, multiple Germany-based companies share respo...
09/07/2026
Overtime has announced a content partnership with FOX One to produce Race to Glo...
09/07/2026
Clear-Com has announced that Ross Production Services (RPS) has standardized on ...
09/07/2026
The NFL has announced that NetApp will return as Presenting Partner of the NFL Madrid Game, featuring the Atlanta Falcons against the Cincinnati Bengals at the ...
09/07/2026
The R&A and Cisco have announced a multi-year partnership making Cisco the Official Network Supplier of The R&A and its Championships. Cisco will deploy AI-read...
09/07/2026
Fox Television Stations, Extreme Reach (XR), and LTN have announced the completi...
09/07/2026
Kiswe has announced a partnership with Wynn Records to launch the Wynn Records Network streaming platform, debuting Saturday, July 11 with a Salita Promotions b...
09/07/2026
NEP Europe has announced a new multi-year agreement with Wimbledon Broadcast Ser...
09/07/2026
Thropic Games, a company offering casual mobile games tied to fan fundraising for sports programs, has announced a pre-seed funding round led by The Famous Grou...
09/07/2026
Game Creek Video has reached an agreement with Grass Valley to purchase 10 K-Frame production switchers as part of a two-year fleet expansion. Two systems have ...
09/07/2026
Gravity Media is delivering a three-hub remote production workflow for ITV's...
09/07/2026
A new report from Quickplay and Caretta Research, The Broadcaster Revolution Wi...
09/07/2026
DAZN, the world's leading sports entertainment platform, has announced a long-term strategic partnership with the Esports World Cup Foundation to serve as t...
09/07/2026
The regional sports network is staying busy this summer with broadcasts of the N...
09/07/2026
Latest analogue-emulation plug-ins revealed
Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...
09/07/2026
Limited-edition mic celebrates rock icon
Neumann have partnered with the Bon Scott Estate to create a limited-edition version of the U 47 FET that honours b...
09/07/2026
Handles organisation, updates, troubleshooting & more
Created by pro-audio software developer Julian Worden, Plugin Station from Julian Michael Technologies...
09/07/2026
Introduces new $1 million advance programme
LANDR have just announced the next phase of their Fair Trade AI programme, a pioneering opt-in music-licensing p...
09/07/2026
Four new titles now available
Spitfire Audio have just introduced four new titles in their Originals range, bringing the total count of libraries in the low...
09/07/2026
SBS statement Royal Commission on Antisemitism and Social Cohesion
9 July, 2026
Media releases
SBS acknowledges the gravity of the matters before the Roy...
09/07/2026
08 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
09/07/2026
Blackmagic Design Announces New UltraStudio Express 3G
Brie Clayton July 9, 2026
0 Comments
New extremely portable capture and playback models with 3G...
09/07/2026
Miri Introduces Self-Service Cellular Data and SIM Card Management Platform for ...
09/07/2026
Riedel Communications today announced that the Hong Kong Jockey Club (HKJC), one of Asia's most prestigious horse racing organizations, has significantly up...
09/07/2026
Leading North American mobile production facility provider standardizes on Grass Valley's fully IP-native K-Frame production switchers for its fleet of next...
09/07/2026
Miri Technologies Inc. is rolling out a new online portal that provides customers and resellers with self-serve management tools and usage analytics for the com...
09/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/07/2026
Cinematographer Aakash Subramaniam, WICA faced a conceptual challenge: how could he make a film about dying that doesn't feel like one? The film, Our Weird...
09/07/2026
Years in the making, this intimate documentary draws on rare access to Leah Crouchers family to tell the story behind one of Britains most high-profile missing ...
09/07/2026
Thursday 9 July 2026
Enjoy Gigafast speeds and Ultimate TV pack for less
The latest deals have dropped from Sky TV and Sky Broadband, the award-winning provid...
09/07/2026
Hands up who would like to dress up as a giant crisp packet?
The call that went out across the agency as our anti-litter campaign, Wish you weren't here fo...
09/07/2026
This GFN Thursday brings more games, more power and more ways to play on GeForce NOW.
The cloud gaming service is expanding with a new GeForce RTX 5080-powere...
08/07/2026
The end of the Big A' marks the demise of one more iconic sports venue and its signature sound
After 132 years as one of the preeminent horse-racing track...
08/07/2026
Memphis Athletics and Learfield have signed a long-term renewal to their 25-year relationship, which sees Learfield's Tiger Sports Properties continue repre...
08/07/2026
MLB All-Star Week returns to Philadelphia for the first time in 30 years as Amer...
08/07/2026
Former Wall Street Video event expanded to include all Enterprise sectors
SVG Enterprise has announced the inaugural Enterprise Video Summit, taking place Oct....
08/07/2026
An offseason project enhanced eight video displays around the venue in time for ...
08/07/2026
Kaseya Center has a ton of new features that weren't available to the indust...
08/07/2026
The International Federation of Film Critics (FIPRESCI) and the Sundance Film Festival are pleased to announce the establishment of a FIPRESCI jury beginning wi...
08/07/2026
Latest analogue-emulation plug-ins revealed
Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...
08/07/2026
Turn any audio loop into a playable kit
Pitch Innovations have recently introduced an interesting new tool that's capable of creating playable kits from...
08/07/2026
Adds new keyboard-split function
MonkeyC have recently launched an update that overhauls their powerful software sampler. Described as the sampler that mad...
08/07/2026
Four new delay algorithms & dual-engine functionality
Strymon have just announced that the much-anticipated MX version of their hugely popular delay pedal i...
08/07/2026
Well over half of Australia have tuned in to watch the FIFA World Cup on SBS
7 July, 2026
Media releases
Australia's Round of 32 match against Egypt a...