Ginx TV Adopts Cost-Optimized Ad Insertion System From Thomson Video Networks
RENNES, France - March 4, 2014 - Ginx TV, the world's first 24/7 international television network dedicated to video games and gamers, has chosen the Sapphire MPEG stream server and channel-in-a-box solution from Thomson Video Networks for insertion of targeted advertising. Sapphire offers a single-box solution for frame-accurate ad insertion in a compressed video stream, with an automated interface to Ginx TV's ad agency and local storage of ads. This has provided a cost-effective means for Ginx TV to perform localized ad insertions for programs distributed in multiple countries.
When we initially evaluated Thomson Video Networks' Sapphire for launching targeted advertising for our channel on Virgin Media, it was the ideal solution for us in terms of price and performance, said Michiel Bakker, CEO at Ginx TV. With Sapphire, we now have a cost-effective and streamlined means of inserting regionalized advertisements in the compressed domain. Plus, the system interfaces with ad agencies in an automated way to create new business opportunities and increased revenue. The support from Thomson Video Networks' team was of immense value in helping us to design our system and get it operational.
Operating frame-accurately with MPEG-2- and H.264-compressed content, Sapphire provides all of the functions needed to ingest, process, brand, and generate TV channels ready to air. This includes advanced capture, playout, and regionalization capabilities for up to 20 channels in a single unit. Sapphire combines the functions of a video router, a baseband video server, a logo inserter, and a splicer. All functions operate seamlessly and frame-accurately in the compressed domain under the control of internal playlists or integrated with traditional automation systems.
Ginx TV is demonstrating to U.K. customers the value of our Sapphire solution for ad insertion and for playing out content to a broad range of geographies and localized audiences, said Christophe Delahousse, president, Thomson Video Networks. As Ginx TV shows, Sapphire is much more than a channel-in-a-box system - it's a true Swiss army knife' for broadcasters that need to perform local production and insertions on MPEG streams without going back to baseband video.
About Ginx TV
Ginx TV is a U.K.-based international media company, dedicated to the creation of video gaming TV channels around the world, branded Ginx, as well as individual shows and formats for syndication aimed at people who love to play video games. These days that is almost everybody, as gaming has moved from a cult proposition to mainstream entertainment, enjoyed by men and women of all ages as well as kids. Ginx is about All the Games, All the Time. The network's stand-alone shows and formats offer uniquely individual opportunities to enrich and expand what channels can offer their viewers. Each show is crammed with content, giving viewers a unique window to the games of the world. All shows are available in SD and HD. Ginx TV is also working on the creation of a 3D library of shows. For more information, visit www.ginx.tv.
About Thomson Video Networks
A global leader in advanced video compression solutions, Thomson Video Networks helps media companies, video service providers, and broadcasters deliver superior video quality at the lowest-possible bandwidth for contribution, terrestrial, satellite, cable, IPTV, and OTT services. Through Thomson Video Networks' ongoing commitment to innovation, customers are able to leverage emerging technologies, such as the new HEVC compression standard, for the efficient delivery of new video services. This includes multi-screen applications supporting every platform from small handheld devices to large TV screens. Picture the Possibilities: Visit www.thomson-networks.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...
05/06/2026
New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
ASG Promotes Joe Marchitto to Western Regional CTO
Brie Clayton June 5, 2026
0 Comments
Appointment to Support Engineering Alignment and Client Experi...
05/06/2026
Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas
Brie Clayton June 5, 2026
0 Comments
End to end post in one platform al...
05/06/2026
People Need to Come First When We Use AI
Andy Marken June 5, 2026
0 Comments
It's just surviving. Life's very existence requires destruction....
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Ginx TV Adopts Cost-Optimized Ad Insertion System From Thomson Video Networks 
