NAB 2026: Calrec and Grass Valley Announce Audio Technology Partnership

Calrec (Booth C6907) and Grass Valley (Booth C2408) have announced a long-term broadcast audio technology partnership at NAB Show 2026, integrating Calrec's ImPulseV virtual DSP software with Grass Valley's AMPP cloud-native live production platform. The integrated workflow will be demonstrated at the Grass Valley booth.

ImPulseV will initially integrate with AMPP Control, with a fully native ImPulseV application running on AMPP as the next development phase.

We are delighted to be partnering with Grass Valley, an organisation that shares our belief that innovation, people, and technology define the future of our industry, says Sid Stanley, Managing Director, Calrec. Our virtual ImPulseV technology, combined with the Grass Valley's AMPP Ecosystem, creates a powerful proposition, uniting best-in-class solutions to give broadcasters the freedom to build, scale, and adapt without compromise. This marks the next evolution of Calrec's strategy, empowering our customers with true choice, flexibility, and control in a software-defined world. The introduction of ImPulseV into this ecosystem is a key milestone, enabling customers to deploy everything from micro-control rooms to global production environments with speed and precision shaping infrastructure around their needs, not the other way around.

With the integration of Calrec's ImPulseV into AMPP, we are extending the power of software-defined production with tier-one audio workflows, says Adam Marshall, Chief Product Officer, Grass Valley. Media organizations can now deploy premium audio capabilities in a fully software-defined environment while maintaining the quality, responsiveness, and familiar operator control expected for high-value live production. Whether on-prem, in the cloud, or across hybrid environments, it all operates within a single, unified platform.

ImPulseV runs across COTS hardware, public and private cloud, and distributed resources. It is part of Calrec's ecosystem powered by True Control 2.0, which allows a single operator to manage up to five Calrec consoles or processing cores simultaneously. Both ImPulseV and AMPP use OpEx-based deployment models.

LINK:	https://www.sportsvideo.org/2026/04/18/nab-2026-calrec-and-grass-valle...
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