How XR and AR Are Changing Everything: An SVG Australia Summit Panel Discussion Leaders from ARL, Champion Data, Nine Entertainment, and Vizrt break down the impact of data and live graphics By SVG Staff
Monday, August 25, 2025 - 3:50 pm
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SVG held its fifth SVG Australia Summit earlier this month, providing a unique opportunity for sports production professionals from Australia and beyond to come together and share insights on the latest technological trends that are advancing the fan experience. This year's event focused on Generative AI, Cloud production, and AR and XR graphics operations through panel discussions, keynote conversations, and in-depth technology case studies. Watch all sessions from the event now on SVG PLAY.
The use of XR (extended reality) and AR (augmented reality) graphics and technologies are revolution live sports from the game itself to the studio environment. It's a global phenomenon that is transforming staid productions into exciting and data-driven extravaganzas. In this roundtable conversation, technology leaders discuss some of the best uses of the technology and offer their takes on the future of it.
This panel discussion includes:
Jerome Guzzo, Champion Data, Design Team Lead
Andrew O'Neil, Vizrt, VP, Sports Strategy & Growth
Alex Rolls, Nine Entertainment, Head of Creative and Innovation WWOS
Ian Taylor, ARL, Founder and Managing Director
Moderator: Dave Cochrane, Light & Fury, Director
Watch Now on SVG PLAY:
SVG PLAY is your home for all Sports Video Group live-event and long-form video content. SVG members and sponsors have simple access to all SVG event panels, case studies, keynotes, and more - all in one place. To visit SVG PLAY, CLICK HERE.
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How XR and AR Are Changing Everything: An SVG Australia Summit Panel Discussion Leaders from ARL, Champion Data, Nine Entertainment, and Vizrt break down the impact of data and live graphics By SVG Staff 
