Why Data Backup is Important for Your Business It is World Backup Day on 31st March. A day for people to learn about the increasing role of data in our lives and the importance of regular backups. It is an initiative to raise awareness about the importance of backups and data preservation. Like most, this initiative started out on the internet raised by a couple of concerned users on reddit.
Data loss can have serious implications for any business. Despite this, a surprising number of businesses don't even have a disaster recovery plan in place. Statistics highlighted by Comparitech leads you to believe the safety of data is still not being prioritised enough by businesses.
The article highlights a report written by the Ponemon Institute and 2020, Cyber security in the Remote Work Era. Only 45% of businesses believed they were financially prepared for a cyber attack as a result of moving to remote working.
Furthermore, just 39% believe that their staff has the expertise needed to properly defend against attackers.
The Global Data Risk Report by Varonis, on average, 33% of all folders used by a company are open to everyone. To put this in perspective, 64% of employees have access to 1,000 or more folders containing sensitive information. In other words, there is a high probability that something could be accidentally created, updated, or deleted without you even knowing!
Ransomware attacks cause an average of 16.2 days of downtime. Ransomware makes files on the target system unreadable without a decryption key (held by the attacker).
Typically, ransomware works by encrypting select files, then forcing the victim to pay up in order to decrypt them. The 2021 Coveware study reported the average downtime for businesses following a ransomware attack was 22 days. This latest figure was for Q3 2021.
So, what are the best practices for backup and disaster recovery? There are many types of disasters on different scales that could result in the loss of data.
Someone accidentally wiping terabytes of file-based assets from production servers
A fire in the building that destroys all of your LTO files (more frequent than you think!)
An environmental or global event making a broadcast facility unavailable
How to keep your data safe? Is your data disconnected from the rest of the organisation in siloed networks or on tapes on shelves? With cyber-crime on the increase, your data is vulnerable. Avoid having access to large amounts of data from single PCs or logins as this can create a major security hole. This will keep your data safe and secure.
The following are some best practices for how to keep your data (and backups) safe:
To avoid a major security risk, don't have access to large amounts of data from a single PC / login.
Think about your backup, disaster recovery, and replication strategies with the hackers in mind. At some point, a determined hacker will compromise a PC. What could a determined hacker do from there?
Historically organisations relied on LTO technology for backup but when you need to be online quickly following an outage LTO is no longer the appropriate platform
Consider keeping your data safe in purpose-built storage that adheres to good Digital Content Governance principles. Exposing everything via a filesystem is extremely dangerous.
Consider on-premises object storage for this. Plan how your company will secure digital content. Get into the mind of the hacker and be prepared for a cyber attack.
Be Prepared Consider implementing business continuity and recovery strategies to help assess internal and external risk and how you intend on mitigating this.
A business continuity plan identifies what risks have to be tolerated, which ones can be transferred and which ones require mitigation. Typically, this would rest on the tenants of resilience, recovery and contingency.
The business continuity plan provides a risk mitigation strategy for the organisation, whilst the disaster recovery plan details the mitigation strategy. Today, most businesses are data centric, especially in the broadcast and media industry.
In this day and age, media organisations keep their assets digitally and more often than not in a centralised system. There is the advantage for management and delivery of data, but this can also create the risk for a potential disaster. Losing assets to a disaster, virus, human error, or malicious action is a huge risk that should not be ignored.
In the event of an outage getting instant access to the backup is essential so you need to keep in mind ensuring applications and user credentials are also available in the DR or BC locations.
Our View Having a business continuity or disaster recovery strategy is an essential extension of data management in the post-LTO era. Tools are there to help to make this simple and easy to manage (of course we would strongly advocate MatrixStore). If done correctly, having distributed data can also help workflow, e.g., by being able to work on assets in multiple locations.
Looking after our customers since 2003 Having a partner that understands media workflows and cyber security demands is where Object Matrix fits in. We've had immutable data vault options since the inception of our object storage product MatrixStore.
MatrixStore is the leading media focused object storage platform. It benefits organisations both financially and operationally, by modernising video workflows and providing instant access to all media assets.
The platform is built on mature, feature-rich, and future-proof object-based storage technology. It provides operational efficiencies, full digital content governance, multiple media based workflows, and secure access to all archive content, from anywhere.
MatrixStore is a highly firewalled private cloud storage solution that also provides a range of additional defences against ransomware att
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
Why Data Backup is Important for Your Business It is World Backup Day on 31st March. A day for people to learn about the increasing role of data in our lives and the importance of regular backups. It is an initiative to raise awareness about the importance of backups and data preservation. Like most, this initiative started out on the internet raised by a couple of concerned users on reddit.
