Press materials available here
TRIBECA FESTIVAL CELEBRATES BRAND STORYTELLING AT TRIBECA X WITH LEADING ENTERTAINMENT AND MARKETING VOICES
Keynote Conversation with OKX Global Chief Marketing Officer Haider Rafique
Nike's Jarvis Sam, P&G's Marc Pritchard, Thirty Five Ventures' Rich Kleiman, Mast-J germeister US's Cliff Rigano, and Converse's Sejal Shah Miller to Anchor Conversations on Future of Creative Advertising
NEW YORK - (June 3, 2022) - The 2022 Tribeca Festival announced today that Tribeca X, co-sponsored by Roku, Inc. is returning to celebrate the intersection of advertising and entertainment. The annual event recognizes the achievements of companies and creators who share a mission to connect with consumers through the power of storytelling. Tribeca X will convene industry leaders on June 15 to examine the landscape of branded entertainment.
This year's panel conversations and intimate fireside chats kick off with a keynote from Haider Rafique, Global CMO of OKX - one of the world's most innovative cryptocurrency exchanges with advanced financial services. P&G's Chief Brand Officer Marc Pritchard returns to the Tribeca X stage to discuss accelerating diverse and inclusive storytelling to drive growth. Roku Brand Studio's Director, Head of Content Brian Toombs, Mast-J germeister US Creative Director, and Head of Culture Cliff Rigano will explore the value of storytelling. Thirty Five Ventures Co-Founder Rich Kleiman, New York Giants Running Back Saquon Barkley, and former MLB pitcher CC Sabathia will discuss building businesses outside of traditional endorsement deals. Additional speakers include Converse Chief Marketing Officer Sejal Shah Miller and Senior Vice President of Disney Advertising Local at The Walt Disney Company Jennifer Donohue.
Tribeca X was designed to bring together entertainment and brand executives to celebrate storytelling. We're proud to create a platform for powerful voices to share important lessons in creating innovative content that resonates with audiences, said Tribeca CEO and Co-Founder Jane Rosenthal. This year, Tribeca X will spotlight global leaders who are transforming the world of advertising and reaching audiences in both traditional and nontraditional ways through Web3 and the metaverse.
Tribeca Festival also named the finalists and jury for the 2022 Tribeca X Awards, which celebrate the best story-driven filmmakers and brand collaborations of the year in four categories: Feature Film, Short Film, Series, and Immersive. The finalists represent brands including Apple, Mast-J germeister US, Square, Bulgari, Grindr, Nike, Zendesk, Sephora, PepsiCo Beverages North America, Meta, Verizon, and Z by HP. Their work will be screened online during the Festival from June 8th to June 19th at tribecafilm.com/festival/tribecax2022.
Winning projects will be selected by a jury that includes Adobe CMO and Executive VP Corporate Strategy & Development Ann Lewnes; Mediabrands Global Chief Content Officer Brendan Gaul; Mastercard Chief Marketing & Communications Officer and President, Healthcare Raja Rajamannar; Pfizer Inc Executive VP, Chief Corporate Affairs Officer Sally Susman; and Indeed VP, Global Brand Marketing and Creative Jennifer Warren.
See below for the full Tribeca X programming, awards, and jury lineups. For more on Tribeca X visit https://tribecafilm.com/festival/tribecax2022 and for the latest updates on the 2022 Tribeca Festival follow @Tribeca on Twitter, Instagram, Facebook, YouTube, and LinkedIn or visit https://tribecafilm.com/ and sign up for the official Tribeca newsletter. Tickets to live events and in-person screenings are available for purchase now at tribecafilm.com. X visit Tribecafilm.com
TRIBECA X CONVERSATIONS
Designing a Diverse Future presented by Nike Inc.
Speakers: Jarvis Sam, VP, Head of Diversity & Inclusion, Nike; Brandice Daniel, Founder and CEO of Harlem's Fashion Row; Dr. D'Wayne Edwards, Founder of Pensole Lewis College
How Mast-J germeister US is Re-Defining Brand Storytelling
Join Roku Brand Studio's Brian Toombs and Mast-J germeister US's Cliff Rigano discuss going beyond the :30 second TV ad to win the entire streaming journey. Toombs and Rigano will discuss how they identify authentic stories to create true streaming entertainment and will deep-dive into the role of content in marketing.
Speakers: Brian Toombs, Director, Head of Content, Roku Brand Studio, Roku, Inc.; Cliff Rigano, Creative Director and Head of Culture, Content and Experiential Marketing, Mast-J germeister US
Dear Santa: From X to ABC
With branded features on the rise in Hollywood, the fundamentals of storytelling are changing. What do brands and marketers need to consider when developing a successful story for today's entertainment market? As branded content evolves to become mainstream entertainment, it's clear that identifying a great story is not enough. In this session, the team behind the 2021 Tribeca X Best Feature winning film, Dear Santa, share their thoughts on where the industry is headed and weigh in on what other criteria brand film marketers should consider.
Speakers: Brendan Gaul, Global Chief Content Officer, Mediabrands; Dana Nachman, Director / Writer / Producer; Chris Karpenko, Executive Director, Brand Marketing, USPS; Jennifer Donohue, Senior Vice President of Disney Advertising Local at The Walt Disney Company
How Converse Creates Next with Its All-Stars
Converse is the original brand of youth culture, adopted around the world for decades. Today, the brand is powered by youth creativity. Chief Marketing Officer Sejal Shah Miller will be joined in a fireside chat by members of Converse All Stars, the brand's global grassroots community of emerging creators for a conversation on creating access and opportunity, offering mentorshi
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Press materials available here
