TRIBECA FESTIVAL CELEBRATES BRAND STORYTELLING AT TRIBECA X WITH LEADING ENTERTAINMENT AND MARKETING VOICES

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TRIBECA FESTIVAL CELEBRATES BRAND STORYTELLING AT TRIBECA X WITH LEADING ENTERTAINMENT AND MARKETING VOICES

Keynote Conversation with OKX Global Chief Marketing Officer Haider Rafique

Nike's Jarvis Sam, P&G's Marc Pritchard, Thirty Five Ventures' Rich Kleiman, Mast-J germeister US's Cliff Rigano, and Converse's Sejal Shah Miller to Anchor Conversations on Future of Creative Advertising

NEW YORK - (June 3, 2022) - The 2022 Tribeca Festival announced today that Tribeca X, co-sponsored by Roku, Inc. is returning to celebrate the intersection of advertising and entertainment. The annual event recognizes the achievements of companies and creators who share a mission to connect with consumers through the power of storytelling. Tribeca X will convene industry leaders on June 15 to examine the landscape of branded entertainment.

This year's panel conversations and intimate fireside chats kick off with a keynote from Haider Rafique, Global CMO of OKX - one of the world's most innovative cryptocurrency exchanges with advanced financial services. P&G's Chief Brand Officer Marc Pritchard returns to the Tribeca X stage to discuss accelerating diverse and inclusive storytelling to drive growth. Roku Brand Studio's Director, Head of Content Brian Toombs, Mast-J germeister US Creative Director, and Head of Culture Cliff Rigano will explore the value of storytelling. Thirty Five Ventures Co-Founder Rich Kleiman, New York Giants Running Back Saquon Barkley, and former MLB pitcher CC Sabathia will discuss building businesses outside of traditional endorsement deals. Additional speakers include Converse Chief Marketing Officer Sejal Shah Miller and Senior Vice President of Disney Advertising Local at The Walt Disney Company Jennifer Donohue.

Tribeca X was designed to bring together entertainment and brand executives to celebrate storytelling. We're proud to create a platform for powerful voices to share important lessons in creating innovative content that resonates with audiences, said Tribeca CEO and Co-Founder Jane Rosenthal. This year, Tribeca X will spotlight global leaders who are transforming the world of advertising and reaching audiences in both traditional and nontraditional ways through Web3 and the metaverse.

Tribeca Festival also named the finalists and jury for the 2022 Tribeca X Awards, which celebrate the best story-driven filmmakers and brand collaborations of the year in four categories: Feature Film, Short Film, Series, and Immersive. The finalists represent brands including Apple, Mast-J germeister US, Square, Bulgari, Grindr, Nike, Zendesk, Sephora, PepsiCo Beverages North America, Meta, Verizon, and Z by HP. Their work will be screened online during the Festival from June 8th to June 19th at tribecafilm.com/festival/tribecax2022.

Winning projects will be selected by a jury that includes Adobe CMO and Executive VP Corporate Strategy & Development Ann Lewnes; Mediabrands Global Chief Content Officer Brendan Gaul; Mastercard Chief Marketing & Communications Officer and President, Healthcare Raja Rajamannar; Pfizer Inc Executive VP, Chief Corporate Affairs Officer Sally Susman; and Indeed VP, Global Brand Marketing and Creative Jennifer Warren.

See below for the full Tribeca X programming, awards, and jury lineups. For more on Tribeca X visit https://tribecafilm.com/festival/tribecax2022 and for the latest updates on the 2022 Tribeca Festival follow @Tribeca on Twitter, Instagram, Facebook, YouTube, and LinkedIn or visit https://tribecafilm.com/ and sign up for the official Tribeca newsletter. Tickets to live events and in-person screenings are available for purchase now at tribecafilm.com. X visit Tribecafilm.com

TRIBECA X CONVERSATIONS

Designing a Diverse Future presented by Nike Inc.

Speakers: Jarvis Sam, VP, Head of Diversity & Inclusion, Nike; Brandice Daniel, Founder and CEO of Harlem's Fashion Row; Dr. D'Wayne Edwards, Founder of Pensole Lewis College

How Mast-J germeister US is Re-Defining Brand Storytelling

Join Roku Brand Studio's Brian Toombs and Mast-J germeister US's Cliff Rigano discuss going beyond the :30 second TV ad to win the entire streaming journey. Toombs and Rigano will discuss how they identify authentic stories to create true streaming entertainment and will deep-dive into the role of content in marketing.

Speakers: Brian Toombs, Director, Head of Content, Roku Brand Studio, Roku, Inc.; Cliff Rigano, Creative Director and Head of Culture, Content and Experiential Marketing, Mast-J germeister US

Dear Santa: From X to ABC

With branded features on the rise in Hollywood, the fundamentals of storytelling are changing. What do brands and marketers need to consider when developing a successful story for today's entertainment market? As branded content evolves to become mainstream entertainment, it's clear that identifying a great story is not enough. In this session, the team behind the 2021 Tribeca X Best Feature winning film, Dear Santa, share their thoughts on where the industry is headed and weigh in on what other criteria brand film marketers should consider.

Speakers: Brendan Gaul, Global Chief Content Officer, Mediabrands; Dana Nachman, Director / Writer / Producer; Chris Karpenko, Executive Director, Brand Marketing, USPS; Jennifer Donohue, Senior Vice President of Disney Advertising Local at The Walt Disney Company

How Converse Creates Next with Its All-Stars

Converse is the original brand of youth culture, adopted around the world for decades. Today, the brand is powered by youth creativity. Chief Marketing Officer Sejal Shah Miller will be joined in a fireside chat by members of Converse All Stars, the brand's global grassroots community of emerging creators for a conversation on creating access and opportunity, offering mentorshi

LINK:	https://www.tribecafilm.com/press-center/festival/press-releases/tribe...
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