Super Bowl LIX: Tubi Leads All Streaming Platforms in Least Lag Time, According to Phenix Report Tubi, FOX's FAST service, had 26 seconds of lag; Fubo pulled up the rear at 78 seconds By Jason Dachman, Editorial Director, U.S.
Monday, February 10, 2025 - 11:20 am
Print This Story | Subscribe
Story Highlights
According to a new research report from Phenix, Tubi delivered the least lag time between the live action on the field Sunday in New Orleans during Super Bowl LIX and what streaming viewers actually saw on their screen, with latency averaging just 26 seconds. That's down from the best lag time for last year's Super Bowl LVIII, which was 42.73 seconds on Paramount+.
Phenix, which annually tracks streaming performance for the Big Game, reports that NFL+ mobile app finished second with a 51-second lag behind real time, followed by Hulu Live TV (62), DIRECTV Stream (62), Sling (64), YouTubeTV (67), and Fubo (78):
For its sixth annual report, Phenix collected 62 data points benchmarking latency across seven common streaming platforms on a variety of devices and operating systems. For a comprehensive view of latency from the field of play to the average viewer, latency of over-the-air broadcast (OTA), cable, and satellite was benchmarked against individuals inside Caesars Superdome during Super Bowl LIX. Phenix then measured the delay from these benchmarked signals to the seven platforms across geographies within the U.S. Combining the measurements provides a more accurate picture of the average latency behind the action on the field and the drift for each streaming service.
In addition, Phenix measured audience drift, comparing ranges of lag for viewers on the same platform (data points spanned browser-based and app-based experiences):
When we shared the results of our Super Bowl latency study in 2023, says Phenix CMO Jed Corenthal, who was formerly director of marketing for the NFL, I remember thinking there was no excuse for delays and buffering, which honestly destroyed the viewing experience for fans during one of the biggest sporting events of the year. Unfortunately, 728 days later, I'm still saying the exact same thing. Fans are spending more than ever on way more services than they need to keep up with exclusivity rights, and yet the experience on each continues to be subpar. My appeal to streaming platforms in 2025 is to please make the experience better for fans. I do believe this year is the tipping point, and many fans will cut the streaming cord if we don't see progress.
Says Phenix CEO Roy Reichbach, For the last six years, our Super Bowl latency study has uncovered one of the major issues holding back streaming from being the beacon we all expected when we cut the cord. More than just being annoying for fans, the business implications around these latency issues are enormous. As a live event buffers or is more than one minute behind what is actually happening on the field, things like real-time betting, second-screen viewing, peer interactions, and live fan engagements cannot happen. These features are the future of sports viewing and sports culture. The playing field (pun intended) is uneven, and, each season we deny fans what they're looking for, frustration grows, and networks miss out on massive opportunities. Thankfully, the technology exists to remove this barrier. We just have to stop being afraid to use it.
North America Stories
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Super Bowl LIX: Tubi Leads All Streaming Platforms in Least Lag Time, According to Phenix Report Tubi, FOX's FAST service, had 26 seconds of lag; Fubo pulled up the rear at 78 seconds By Jason Dachman, Editorial Director, U.S. 
