Inview has the know how to monetize Set-Top Boxes (STB) in low ARPU countries APR2016
18th
Mark Rooney, our VP Business Development attended the NexTV Series Mumbai on 6th April and while he was there gave an interview on how Inview can monetize low ARPU markets. This can also be found on NexTV News India: http://nextvindia.com/mark-rooney/
Can you give us a broad overview of Inview activities in India and also globally?
First of all, the NexTV Series Mumbai is a tremendous conference, a lot of interesting things have been said and packed in one day. Inview has been obviously involved around the world but India now represents an ideal place for our activities, in terms of what we do and provide. We provide a crucial part of the middleware that really drives the infrastructure for set-top-boxes. We do that in Africa, Latin America, Europe, Asia. Obviously India in its own right is huge. It needs to be done properly in India as there are key issues in India. For example, because India is so vast, each economic and geographical group is huge in its own right. We have been talking at the NexTV Series Mumbai conference on how to monetize the STBs in countries where the ARPU is particularly low and obviously focusing on India - and that is a major and important part of our strategy going forward.
Talking about low ARPU, what are according to you the challenges of working with a country like India where the ARPU is low?
India is a huge market and we have to be very careful to work out how operators can make money. This is where we come in and we have done this around the world. It is the way you are driving the STBs to be able to provide a number of additional things and one of the things we have been talking about at the conference is targeted advertising. Our DNA is very much EPG and user interface; we are able to do clever things with the electronic program guides. If we look in term of advertising, the advertising market in America is US$ 100 billion a year whereas in India, it is just US$ 2-3 billion, but this is going to change dramatically. If we can start driving that, it will mean that the operators for the first time would be able to start making money out of the STBs. We believe that India and Inview are completely well suited to each other and we are looking to drive all the interest in us we have seen at the NexTV Series Mumbai conference.
Can you elaborate more on how operators to monetize the STBs?
We are basically saying that there are a lot of thing operators can do with the STBs. They are not just acting as a vehicle with advertising for broadcasting. For example, we were involved with Freeview in the UK in 2000 and we have done a lot to show how banner advertising, and cross promotion can be done with the channel listings. To be able to do that in India which is a huge country, we will encourage operators to use the advertising skills that can implement on the EPG and I am sure that it will work out very well. As we provide solution for STBs, we can also work on STBs with a very low specification - in relation to CPU and memory whilst still being able to monetize. Evidence on how successful and compelling this is is the fact that we have been selected and mandated to be the software provider for Nigerian STBs.
Does Inview have any related projects in any other SAARC regions besides India?
We are. In fact, what we tend to do is to really drive and add value. We are more than just providing some solutions; it is all about embracing those countries and listen to what is being requested rather than just simply providing them with solutions. For these countries, digital TV is very important. In this way, we'll work with these countries along with their respective government and operators to grow with their businesses. We have been very busy in talking to operators in several SAARC countries over the last few years and look forward to giving you more details in the future.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Inview has the know how to monetize Set-Top Boxes (STB) in low ARPU countries APR2016
