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Piksel launches multi-screen solution for online video --
Wed, 20 Aug 2014 12:04
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Piksel, a video monetisation software and solutions provider, will demonstrate the new Piksel Video Platform at the International Broadcasting Convention taking place from 12 to 16 September in Amsterdam.
Built on a SaaS (software-as-a-service) business model, the Piksel Video Platform is an advanced broadcast-quality, multi-screen solution which enables content owners, aggregators and distributors to quickly launch over-the-top (OTT) offerings to consumers without having to invest in a heavy and expensive static platform.
Mark Christie, chief technology officer at Piksel says, The Piksel Video Platform is highly configurable and enables our customers to take a pick-and-mix approach to creating or evolving their OTT offerings. This means it is both a cost-effective solution and inherently flexible, speeding time to market and lowering the investment risk. This type of adaptability is crucial for future-proofing systems at a time when the industry is moving so quickly.
Piksel s services-oriented architecture (SOA) framework, the Piksel Palette, is the foundation of its new Piksel Video Platform. Offering a modular approach, the SOA allows Piksel customers to select only the functionality they require rather than investing in an expensively monolithic solution. Legacy infrastructures can be simply combined with the new agile capabilities of the Piksel Video Platform, regardless of whether the content owner, distributor or aggregator needs back- end services like content ingest and management or front-end user experience functionality.
The Piksel Video Platform employs advanced functionality for enabling fast and low-cost roll-out to multiple devices an expensive sticking point for many TV everywhere providers and critical in an environment where new types of connected devices continue to flood the market. The advanced user interface (UI) functionality of the Piksel Video Platform is able to offer a consistent touch- and-feel across all devices, ensuring first-rate content experiences for viewers.
We know that consumer demand for great content has never been stronger and that those in the content business must find ways to maximize this opportunity, says Kevin Joyce, chief commercial officer at Piksel. Piksel s focus on offering a customer-focused architecture for its solutions puts us in a very strong position to help content owners, aggregators and distributors build strong and sustainable business roadmaps without it costing the earth. This is about easily building on what you already have, both technologically and from a business model point of view, rather than rip and replace a tool which is outdated and expensive to maintain. The SaaS element of the Piksel Video Platform opens up a raft of engagement possibilities for Piksel customers that are committed to delivering advanced, personalized OTT services.
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