
WASHINGTON-The National Association of Broadcasters this week recommended to the FCC that it adopt new ownership rules that would encourage broadcasters to offer Broadcast Internet services via ATSC 3.0 (aka NextGen TV).
The FCC is currently seeking input on revising legacy ownership rules that could hinder agreements between broadcasters and third parties to provide IP services over ATSC 3.0, which combines over-the-air broadcasting with IP. Broadcasters have been touting ATSC 3.0's one to many broadcast concept as an efficient way to deliver IP services to consumers and businesses alike. The commission plans to vote on the proposal at its June meeting.
In a letter to the FCC, NAB Associate General Counsel Patrick McFadden said, Broadcasters are excited about the potential benefits of the new standard not only to provide the next generation of television service, but also to offer new and innovative services to benefit the American consumer.
As the deployment of ATSC 3.0 gets underway, broadcasters are collaborating to allow multiple stations in the same market to broadcast ATSC 3.0 over one signal. Last week's announcement of the deployment of ATSC 3.0 in Las Vegas, for example, involves four stations broadcasting from one antenna owned by Sinclair Broadcast.
McFadden asked the commission to revise its proposal that removes ambiguity over whether or not the new rules would apply to such temporary simulcasting arrangements.
We note that, in its order authorizing the voluntary use of the ATSC 3.0 transmission standard, the Commission similarly stated it would not apply the broadcast ownership rules in any situation where airing an ATSC 3.0 signal or an ATSC 1.0 simulcast on a temporary host station's facility would result in a potential violation of those rules, McFadden said. Pursuant to that order, such temporary simulcasting arrangements do not constitute a cognizable interest under our attribution rules.
NAB also took issue with comments filed this week by the Open Technology Institute at New America (OTI) that recommended ancillary fees that broadcasters earn via services beyond the core ATSC 1.0 signal should be increased if broadcasters want to offer internet services over ATSC 3.0.
NAB urges the Commission not to accept the invitation of the Open Technology Institute at New America (OTI) to use the NPRM as an opportunity to increase regulatory burdens on broadcasters, the association told the FCC. OTI's letter reflects its continued limited understanding of broadcasting technology generally and potential Broadcast Internet applications specifically. More generally, heightening regulatory requirements around this novel technology will only hamper innovation and hamstring broadcasters seeking to better serve their communities.
North America Stories
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
A look inside the tech, tools, and team that make the Super Bowl into true eye c...
09/02/2026
Software-defined IP backbone and centralized signal-control hub redefine champio...
09/02/2026
Broadcasters continue to raise the bar when it comes to producing an eye-catchin...
09/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
09/02/2026
Sony's imaging tech is the literal lens through which the spectacle and exc...
09/02/2026
The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill
With four years from one Winter Games to the ...
09/02/2026
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...
09/02/2026
New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...
09/02/2026
Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort
The site ...
09/02/2026
Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...
09/02/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...
09/02/2026
The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...
09/02/2026
Harvey Norman tops Australia's biggest ad spenders as finance and travel surge
Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...
09/02/2026
Back to All News
A Home for World-Class Filipino Entertainment: The Journey and...
08/02/2026
A look inside the tech, tools, and the team that make the Super Bowl into true e...
08/02/2026
Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...
08/02/2026
The annual in-venue show is a partnership between the NFL and the host venue
NF...
08/02/2026
A software-defined IP backbone and centralized signal control hub redefine champ...
08/02/2026
Networks continue to raise the bar when it comes to producing an eye-catching pr...
08/02/2026
NEP's TFC Fabric empowers NBC to treat a 22-unit production as one seamless ...
08/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
08/02/2026
The Alum Behind the Sound of the Super Bowl Joshua Sutherland BM '19 was recently interviewed by the Boston Globe about his role as music supervisor for t...
07/02/2026
X Games will host a live event taking place Thursday, March 12 at Cosm Los Angeles, marking the first-ever draft in X Games history and the official launch poin...
07/02/2026
Onsite experts and shop inside the stadium are providing quick solutions
Before any live event production, there is a high probability that unpredictable issue...
07/02/2026
Three Sony HDC-F5500s will capture this look on the broadcaster's concourse ...
07/02/2026
Inclusion in control-room revamp proves pivotal to supporting this tentpole even...
07/02/2026
The digital giant also produced episodes of The Edge With Micah Parsons' be...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Appear, which specializes in live production technology, announces the appointme...
06/02/2026
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...
06/02/2026
Gravity Media, which concentrates in production, content, media services, and fa...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...
06/02/2026
Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...
06/02/2026
Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...
06/02/2026
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
06/02/2026
How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...
06/02/2026
ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...