
WASHINGTON-The National Association of Broadcasters this week recommended to the FCC that it adopt new ownership rules that would encourage broadcasters to offer Broadcast Internet services via ATSC 3.0 (aka NextGen TV).
The FCC is currently seeking input on revising legacy ownership rules that could hinder agreements between broadcasters and third parties to provide IP services over ATSC 3.0, which combines over-the-air broadcasting with IP. Broadcasters have been touting ATSC 3.0's one to many broadcast concept as an efficient way to deliver IP services to consumers and businesses alike. The commission plans to vote on the proposal at its June meeting.
In a letter to the FCC, NAB Associate General Counsel Patrick McFadden said, Broadcasters are excited about the potential benefits of the new standard not only to provide the next generation of television service, but also to offer new and innovative services to benefit the American consumer.
As the deployment of ATSC 3.0 gets underway, broadcasters are collaborating to allow multiple stations in the same market to broadcast ATSC 3.0 over one signal. Last week's announcement of the deployment of ATSC 3.0 in Las Vegas, for example, involves four stations broadcasting from one antenna owned by Sinclair Broadcast.
McFadden asked the commission to revise its proposal that removes ambiguity over whether or not the new rules would apply to such temporary simulcasting arrangements.
We note that, in its order authorizing the voluntary use of the ATSC 3.0 transmission standard, the Commission similarly stated it would not apply the broadcast ownership rules in any situation where airing an ATSC 3.0 signal or an ATSC 1.0 simulcast on a temporary host station's facility would result in a potential violation of those rules, McFadden said. Pursuant to that order, such temporary simulcasting arrangements do not constitute a cognizable interest under our attribution rules.
NAB also took issue with comments filed this week by the Open Technology Institute at New America (OTI) that recommended ancillary fees that broadcasters earn via services beyond the core ATSC 1.0 signal should be increased if broadcasters want to offer internet services over ATSC 3.0.
NAB urges the Commission not to accept the invitation of the Open Technology Institute at New America (OTI) to use the NPRM as an opportunity to increase regulatory burdens on broadcasters, the association told the FCC. OTI's letter reflects its continued limited understanding of broadcasting technology generally and potential Broadcast Internet applications specifically. More generally, heightening regulatory requirements around this novel technology will only hamper innovation and hamstring broadcasters seeking to better serve their communities.
North America Stories
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...
16/06/2026
Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...
16/06/2026
SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...
16/06/2026
Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...
16/06/2026
The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...
16/06/2026
Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...
16/06/2026
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...
16/06/2026
Network's LA facility serves as the heart of a sprawling operation built to ...
16/06/2026
At Pico, the network's media-management team is supporting a flood of HBS fe...
16/06/2026
The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement.
After a successfu...
16/06/2026
As live sports broadcasters continue to seek new ways to make complex action mor...
16/06/2026
Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
87 Percent of Creators Who Use Creative AI Say It Is Growing Their Business and ...
16/06/2026
Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive
Brie Clayton June 16, 2026
0 Comments
Apple Immersive Video puts view...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...
16/06/2026
Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design
The Alliance for IP Media Solutions (AIMS) today announced t...
16/06/2026
Every breakthrough AI model starts the same way: with a training run. The infrastructure running those training jobs shapes everything: how fast teams can itera...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...
15/06/2026
Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...
15/06/2026
TikTok and Panini have announced a partnership to bring a digital collectible ca...
15/06/2026
Cosm and Monster Energy have announced the debut of the first full-dome immersiv...
15/06/2026
Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...
15/06/2026
FanConnect has announced a partnership with Extreme Networks integrating FanConn...
15/06/2026
Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19
LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience
Grass Valley today announced that the Richmond Flying Sq...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...