ICC extends S V partnership with award of new host production contract By Fergal Ringrose, Editorial Director, Europe
Thursday, May 23, 2019 - 16:36
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As announced by its chairman Jeff Foulser to SVG Europe's SportTech 2019 audience at Lord's on Wednesday, independent TV sports production and media company Sunset Vine has been awarded a new four-year host production deal by the ICC.
The deal covers all live event production services for ICC TV until 2023, excluding the India events in 2021 and 2023. In addition, Sunset Vine will also produce daily highlights packages for all events. The contract was awarded under competitive tender.
The ICC Live Events 2019-2023 contract covers 11 tournaments: the Men's and Women's T20 World Cups; the Women's Cricket World Cup; the Under 19 Cricket World Cup; the inaugural World Test Championship, as well as the various qualifiers for these tournaments. They will take place across seven host destinations: Australia, England & Wales; South Africa, New Zealand, West Indies, Zimbabwe and the UAE.
Huw Bevan, Sunset Vine's head of cricket will be the executive producer supported by Gavin Scovell as lead director and Joanna Lowndes Lumb as head of production.
Sunset Vine chairman Jeff Foulser at SVG Europe's SportTech 2019 event in Lord's Cricket Ground, 22 May
Jeff Foulser, chairman of Sunset Vine, commented: over the last four years the ICC and Sunset Vine have been together on a journey to set the bar in cricket broadcasting and to deliver a truly world-class product for broadcasters and cricket fans. ICC TV was successfully established - a ground-breaking model for how a governing body and production company can collaborate.
The partnership has allowed us to be more ambitious, more adventurous and more creative. This approach will see new viewers converted to this magnificent sport through engaging and dynamic coverage. We are truly excited by the opportunity.
Aarti Dabas, head of media rights, broadcast and digital at the ICC, said:
When we decided to take ICC's live production in-house for the first time, four years ago, we partnered with Sunset Vine to help ensure that we could maintain world class production values and continue to deliver innovative and engaging content to our broadcasters, media rights partners and fans around the world. The increased engagement with the Live coverage and other content are a testament to our partnership.
The next four year cycle of ICC events provides a challenge to us all to continue innovate the way we present cricket to a growing global audience, giving cricket's one billion plus fans an engaging and entertaining product. Sunset Vine have shown that they are up to the task and we look forward to continuing to work with the team.
Sunset Vine has won 26 major broadcast awards for its cricket coverage including five BAFTAs as well as introducing innovations such as the Red Zone, Snickometer, the Analyst, Hawk-Eye and the ultra slomo camera award winners in their own right.
Sunset Vine will be producing the ICC Men's Cricket World Cup 2019 which takes place in England and Wales between the 30 May and 14 July 2019. This is the last major live event covered in the previous ICC Live Events Production contact 2016-2019, which Sunset Vine was awarded in 2015.
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ICC extends S V partnership with award of new host production contract By Fergal Ringrose, Editorial Director, Europe 
