RACSA Picks Comigo s Advanced Social and Interactive TV Solution for Costa Rica

RACSA Picks Comigo's Advanced Social and Interactive TV Solution for Costa Rica 12 Sep 2013

Comigo makes its mark in Central America by enabling Racsa/Grupo ICE to gain significant market advantage; offering the most innovative TV user experience available on the market

Comigo, the creator of a comprehensive multi-screen TV platform, today announced an agreement with Racsa/Grupo ICE, Costa Rica's biggest telco company, servicing over 200,000 subscribers throughout Costa Rica. Under the agreement, Comigo will provide its hybrid, Android-based Smart-Set-Top-Box (STB) to Racsa/Grupo ICE along with its backend middleware delivering best-in-class social and interactive features.

Racsas TV service, named Kolbi TV, offers access to over 80 linear channels, a comprehensive VOD library and numerous content sensitive applications. Comigo's advanced TV platform will enable Racsa/Grupo ICE to gain a significant market differentiation by offering ground breaking features and capabilities to Costa Rican consumers. With Comigo RACSA/Grupo ICE will be able to monetize premium content on multiple screens, promote content through social recommendations, generate micro-targeted campaigns and advertisements and enjoy new revenue streams from interactive, contextual applications (relevant to the viewed shows).

The TV viewing experience is on the cusp of a revolution, said Dov Moran, founder and CEO, Comigo. Viewers want TV anywhere, at anytime, and to share their viewing experiences with friends and family even at different locations. Service providers need market differentiation and a rich eco-system to delivering a personalised and social user experience. Our solution caters to the needs of both .

He added, This is our first foray into Central America, and we are pleased to have RACSA as our partner.

TV viewing habits in Costa Rica are evolving fast, said Orlando Cascante, Commercial Director of Racsa/Grupo ICE. Consumers want to engage in online social interaction while they watch television. Comigo's intuitive and best-in-class personalization features will help us to differentiate our product offering and increase our share of a highly competitive market.

About Comigo

Comigo's solution is a comprehensive multi-screen platform, presenting exciting, interactive and ground-breaking personal and social capabilities. Comigo platform includes Android based STB, client applications for iOS/Android smartphones and tablets, as well as back-end middleware supporting Comigo's unique features and capabilities. As part of its solution, Comigo offers content-sensitive applications and advertisement as a platform on top of the broadcasted stream, all to increase the consumers' engagement with the content and their friends.

Founded by Dov Moran, Comigo enables TV service providers, broadcasters and other media companies to reach a leadership position in the TV market. A highly successful technology entrepreneur and the inventor of the USB flash drive, Dov was also Founder & CEO of msystems, which was acquired by SanDisk for $1.6 billion

http://www.comigo.com/

Follow Comigo on Twitter and Facebook

LINK:	http://www.theiabm.org/article.php?group_id=9741...
	See more stories from iabm

Most recent headlines