Sony Pixel Power calrec Sony

BTS of Toya De Lazy's Funani music video with director Kyle...

17/02/2020

--

-- --

SCREEN AFRICA EXCLUSIVE:

South Africa-born musician Toya De Lazy was first introduced to acclaimed director Kyle Lewis's bold aesthetic style in 2014, when he produced the colourful music video for her hit single Forbidden Fruit. Since then, the artists have remained great friends and worked on several other projects together.

Now based in London, Toya has reinvented her sound to a newly-formed genre called Afro-Rave a combination of African beats and contemporary British sounds like garage, bassline and grime. Toya debuts her fresh new look and sound in a music video for her new song Funani, directed by Lewis.

According to Toya, the song is about embracing yourself to the fullest while also reclaiming your culture and language. Lewis is known for having a hands-on approach with regard to art direction - this includes the designing and making of props and d cor, as well as lending a hand in the costume department - and it was no different with the video for Funani. The result is a bold visual explosion that celebrates Toya's edgy artistic sound and cultural identity, and could easily be mistaken for a fashion film.

Eccentric fashion designer, Bl nke Janse van Rensburg, who is also known as an advocate for self-acceptance, offered some of her first-year varsity pieces to Lewis and his team to work with on the video. Additionally, a crotchet wander-piece' was made and supplied by stylist Thom van Dyk. Lewis and his team put together all the props and d cor, including the eye masks, intricate headgear and comical sock puppets.

Kyle has to be given the credit here - he made 95 per cent of the props and accessories you see on the screen. We'd be having Skype meetings while he was glue gunning eyes to shoes! comments producer, Vjorn du Toit. As adults, we've forgotten to a large extent how to play and imagine. I love how if you look at the video closely, it is everyday washing up gloves, hair curlers, etc. which Kyle has given life to.

Between Lewis's busy work schedule and Toya making the trip from London to Johannesburg, the art direction team had just one week to prepare everything needed for the shoot. Kyle had the concept for a while now, he was just waiting for a gap in his schedule to shoot it. Once he did, he phoned up Toya, told her his vision and asked how soon she could be in SA. A week later we were shooting in Tembisa, Johannesburg, shares du Toit.

Funani was shot by cinematographer Rick Joaquim on the Arri Alexa Mini with Panavision Primo anamorphic lenses. Kyle knew from the start that he wanted to go over-the-top with the art direction and wardrobe So I did the same with the camera, says Joaquim. We shot most of the video handheld but then also over-cranked the camera at times and messed with a higher shutter speed, which gives Toya that robotic and animated feeling in parts of the track.

Joaquim says that while Panavision Primo anamorphic lenses are amazing , they aren't always the easiest to shoot handheld with due to their size, but they render skin tones beautifully and flare wonderfully, he adds. I lived mostly on my Easyrig Vario 5 with Flowcine Serene to help with the weight.

The video was shot on a sunny day in Tembisa, with a small crew working hard to maximise the use of natural light as best as possible. I still lit the talent and dancers with a mindset of fashion' or beauty lighting'. I embraced their beautiful skin tones using softer sources or bounced light to pull out the reflection in darker and stunning skin tones, says Joaquim. When dealing with harsh sunlight I've seen others lose the details of faces. So I wanted to make sure we kept that in.

Since the release of the Funani music video it's garnered over 49,000 views on YouTube, with local and international fans clearly enjoying Toya's new look and sound, leaving comments including sick visuals , lit dance moves and fresh sounds to name a few.

We make music videos for the art and enjoyment factor. We want to wow the audience and for ourselves walk away feeling like we made something special, du Toit concludes.

KEY CREW

Director: Kyle Lewis

Producer: Vjorn du Toit

DOP: Rick Joaquim

Technical Team: Dean Hibbert, WP Haak, Tyler Geldenhuys

Facebook

Twitter

Google

Pinterest

-- --
LINK: https://www.screenafrica.com/2020/02/17/marketing/marketing-content/bt...
See more stories from screenafrica

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

01/09/2026

Amazon MGM Studios commission thriller based on Stephen King short story, Crouch End

Amazon MGM Studios have commissioned a new thrilling 6-part drama, Crouch End, b...

01/09/2026

Nielsen Announces New Local Methodology Enhancements

New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...

01/09/2026

Broadcasters Gain Flexibility in Pursuit of 5G Multicasting

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Winning the Fight Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

How Multiviewers Are Evolving Into Information Hubs'

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

IBC2026: New Audio Tools on Tap from Telos Alliance

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

SMPTE Roadshow to Examine Media Infrastructure at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Roku Debuts Its First 4K OLED TVs

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Mark Vinten Joins ASG's Audio and Postproduction Team

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Pronology Introduces New StreamFile Core Capabilities at...

Pronology, a developer of cutting-edge broadcast workflow solutions, showcases the newest capabilities for its StreamFile Core platform at the 2026 IBC Show (S...

01/09/2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026 Brie Clayton September 1, 2026 0 Comments 10-metre serialised coax unlocks new perspectives an...

01/09/2026

Hulu Drama The Season Graded with DaVinci Resolve Studio

Hulu Drama The Season Graded with DaVinci Resolve Studio Brie Clayton September 1, 2026 0 Comments Senior Colorist Mark Kueper of Picture Shop crafts ...

01/09/2026

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations Brie Clayton September 1, 2026 0 Comments A vendor-agnostic operational control l...

01/09/2026

Layercake Appoints Former FOX SPORTS and Network Ten COO...

Layercake, the company behind the intelligent media workflow platform Streamcake, today announced the appointment of Jon Marquard as Director and Chairperson. T...

01/09/2026

Actus Digital Unveils the Future of Broadcast Monitoring...

Actus Digital, a LiveU company, will unveil the next generation of its Actus X platform at IBC2026 on LiveUs Stand 7.C24, demonstrating how broadcasters can sim...

01/09/2026

Studio Automated and Egripment Power the Tactical Feed fo...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, delivered transformational technology a...

01/09/2026

OTV turns to Quortex to replace legacy video hardware

Quortex, the intelligent video technology company carved out from Synamedia by Lumine Group, today announced that Odisha Television Network (OTV), the leading r...

01/09/2026

Zixi and Ateme Deepen Strategic Alliance to Accelerate Hy...

Zixi and Ateme today announced an expanded strategic partnership to help broadcasters and content owners accelerate the transition from satellite to resilient I...

01/09/2026

CBS Boston Debuts New AR/VR Technology-Driven Studio

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

FCC Raises Regulatory Fees for TV Stations

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

For-A Introduces Go Vertical! AiDi and AiDi Sports Hub

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

T-Mobile Continues to Dominate Ooklas Fixed Wireless Speed Tests

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Carr Announces New FCC Enforcement Bureau Chief

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

FOR-A Introduces Go Vertical! AiDi and AiDi Sports Hub Under Expanded viztrick AiDi AI Technology Brand

On-device AI platform gives broadcasters and content creators purpose-built tool...

01/09/2026

Experience La Dolce Vita with Donal's Italian Kitchen

Join Donal Skehan in discovering the best of everyday Italian cooking in brand new series, airing Wednesday 2 September In this brand-new series, Donal's I...

01/09/2026

RT Supporting the Arts is supporting 28 cultural events nationwide this September

RT Supporting the Arts is delighted to spotlight a diverse range of arts, cultu...

31/08/2026

Pixotope Consolidates Virtual Production Tools into Unified Platform

Pixotope Technologies has announced a unified platform offering all Pixotope capabilities across three editions, available with the Pixotope 26.3 release in Q3 ...

31/08/2026

Elektron update Tonverk OS

Sampler gains Overbridge multitrack streaming Elektron's polyphonic sampler, the Tonverk, has just received an OS update that introduces multitrack stre...

31/08/2026

Thorus XT from UVI

Popular chorus plug-in gains second engine UVI's latest plug-in offers a fresh new take on their best-selling chorus effect, combining a pair of engines...

31/08/2026

Optus commits 3% of consumer brand spend to First Nations media in new landmark partnership with NITV

Optus commits 3% of consumer brand spend to First Nations media in new landmark ...

31/08/2026

FingerWorks Telestrators Expands European Presence Throug...

FingerWorks Telestrators, the industry leader in software-based telestration and live sports analysis solutions, announces its new partnership with Broadcast R...

31/08/2026

ARISDA Bridge Launches: DaVinci Resolve Timecode, Studio Clock, and Work-Time Tracking in One Windows App

ARISDA Bridge Launches: DaVinci Resolve Timecode, Studio Clock, and Work-Time Tr...

31/08/2026

Short Film All That's Left Shot with URSA Cine 12K LF

Short Film All That's Left Shot with URSA Cine 12K LF Brie Clayton August 31, 2026 0 Comments Intimate drama edited and graded in DaVinci Resolve ...

31/08/2026

Bridge Technologies Announces Support for Blackmagic IP10 Codec

Bridge Technologies Announces Support for Blackmagic IP10 Codec Brie Clayton August 31, 2026 0 Comments Both booths will showcase each other's tec...

31/08/2026

Creative COW Roundtable, August 23, 2026- AEAI

Creative COW Roundtable, August 23, 2026- AEAI Brie Clayton August 31, 2026 0 Comments COWs from around the world assemble to discuss Using AI to Beat...

31/08/2026

Homecoming Artist Spotlight: Susan Tedeschi

Homecoming Artist Spotlight: Susan Tedeschi The Grammy-winning singer and guitarist talks about finding her voice at Berklee ahead of her Homecoming performan...

31/08/2026

HC2 Meets with FCC Legal Advisor in Push for 5G Broadcasting

Share Copy link Facebook X Linkedin Bluesky Email...

31/08/2026

Tribeca Studios Releases First-Look Trailer For Tribeca 25, The New Documentary From Matt Tyrnauer

August 31st, 2026 Press Materials Here TRIBECA STUDIOS RELEASES FIRST-LOOK TRA...

31/08/2026

Digicel Pacific Selects Techtel for PNG Digital TV Head-End Transformation

Digicel Pacific Selects Techtel for PNG Digital TV Head-End Transformation 31 Aug Written By Mal Chandler Sydney, 31 August 2026 - Techtel has been appointe...

30/08/2026

Reason Studios launch Reason Free

Free collection includes 15 instruments Reason Studios have announced that they are making their popular Reason Rack plug-in free, and bundling it with a se...

29/08/2026

SSL to introduce O-Series V2.0

Odyssey & Oracle console software update incoming With a second console now joining their O-Series, SSL have announced the upcoming launch of O-Series V2.0,...

29/08/2026

Scripps Hires NBCU Sales Veteran Jen Carfley

Share Copy link Facebook X Linkedin Bluesky Email...

29/08/2026

Comcast's Universal Ads Taps Tracer to Upgrade Operations

Share Copy link Facebook X Linkedin Bluesky Email...

29/08/2026

PlayBox Technology to Showcase the Future of Media Orches...

PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what...

29/08/2026

Berklee Announces Fall 2026 Signature Series

Berklee Announces Fall 2026 Signature Series This years concerts feature MonoNeon, Brandon Woody, Marcus Gilmore, and Caroline Davis, alongside Berklee Asia R...

28/08/2026

CBS L.A. Runs Two Hot Control Rooms, Dual Broadcasts for Rams-Chargers Preseason Game

KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...

28/08/2026

Buddy Turns Childhood Comfort into Midnight Terror

(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...