Prime Focus World wins International D Society Award

Prime Focus World wins International 3D Society Award for Gravity

Mumbai, January 29, 2014: Prime Focus World (PFW) has won the award in Outstanding 2D to 3D Conversion in Theatrical Motion Picture' category for its spectacular work on Gravity at the International 3D & Advanced Imaging Society's Creative Arts Awards held in Los Angeles on 28 January 2014.

Founder and CEO of Prime Focus World, Namit Malhotra received the award at a glittering function at the Warner Bros. Studios attended by the who's who in Hollywood. Incidentally, Prime Focus World was the exclusive 3D conversion partner forhugely successful films like Wizard of Oz, World War Z, Star Wars: Episode I, II and III (The Phantom Menace, Attack of the Clones and Revenge of the Sith), Harry Potter and the Deathly Hallows: Part I and II,Transformers: Dark of the Moon, Narnia: The Voyage of the Dawn Treader and Avatar. PFW's proprietary View-DTM technology is the industry's most sought after 2D to stereo 3D conversion process renowned for its speed and quality of conversion.

We accept this independent industry recognition with great humility and pride. We consider the opportunity to work on Gravity alongside Warner Bros. Pictures and Alfonso Cuaron a rare privilege and honor. This recognition means a lot as it validates our creative credentials to deliver high quality work to the world's most advanced film making community, Hollywood , said Namit Malhotra after receiving the award.

Gravity won more awards including Live Action 3D Feature, 3D Scene/Moment of the Year and Stereography Live Action.

-ENDS-

About Prime Focus World

Prime Focus World ( PFW'), a subsidiary of Prime Focus Limited, provides 2D to 3D conversion, visual effects and animation services to major media and entertainment companies. PFW has brought its expertise to many wide release Hollywood films, including Gravity, White House Down, Wizard of Oz, The Great Gatsby and World War Z, along with previously released Men in Black 3, Star Wars I, II and III, Dredd 3D, Total Recall, Tim Burtons Frankenweenie, Harry Potter and the Deathly Hallows: Part I andII, Narnia: The Voyage of the Dawn Treader, Resident Evil: Retribution, Green Lantern, Immortals, Wrath of the Titans, Mirror Mirror, Transformers: Dark of the Moon and Avatar. Prime Focus World has global operations with a presence in key centers of creative content production Los Angeles, New York, London, Vancouver, Beijing and Mumbai.

For more details please visit www.primefocusworld.com

Media Relations:

Jose Kunnappally, Head, Marketing and Communications, Prime Focus Limited

+91 887 964 5359 jose [dot] kunnappally

primefocusworld [dot] com

Or

Annu Dwivedi, Genesis Burson-Marsteller for Prime Focus Limited

+ 91 982 002 4293 annu [dot] dwivedi

bm [dot] com

LINK:	http://www.primefocusgroup.com/news/2014/01/prime-focus-world-wins-int...
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