Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, is entering its next phase of company growth with the opening of a new office in the heart of London. The move gives the systems integrator a greater European presence to better serve its international customers and meet the increasing worldwide demand for managed services, production and post-production facility expertise.
Planned to open in May 2024, the new home of ASG UK is Aviation House in London's Holborn area, a booming professional and creative hub. Tim Cuthbertson, an ASG global account executive with more than 30 years of integration and professional services experience, will relocate back to his native London to head the new operations as Managing Director.
Cuthbertson said the ASG UK launch was a right time, right place decision driven by shifting business and economic factors. Organisations in our markets have had to reinvent their operations, first adapting to workforce changes caused by the pandemic, and later dealing with issues like the actors and writers strikes, so there's a lot of pent-up refitting and development that's ramping up, Cuthbertson added. With globally distributed workforces now a reality, having an international presence is an operational requirement. Technology doesn t stop moving, and London is a significant production centre, so expanding was the logical choice. Our U.K. presence will be there to serve the needs of these organisations.
The new headquarters will house ASG UK's team in a space flexible enough to accommodate future expansion. Advanced Systems Group UK a wholly owned subsidiary of ASG, is part of its phased approach to ramping up its international presence.
The UK team will focus on its current European clients including SNAP, Google, and Yahoo with even more comprehensive services, as well as ASG's US clients, who have UK facilities and can now access the same trusted source for data storage, workflow tools, and managed services that they do in the United States.
Ken Spickler, VP Global Engineering at Visual Data, a long-standing ASG customer with global operations including in the U.S and London, commented: Advanced Systems Group's expansion into the UK is a boon to the European production and post-production services sector, enabling more companies to benefit from the wealth of knowledge and technical expertise it has built up over many years. At Visual Data, it would have been much more challenging to achieve our growth without trusting in ASG.
Based in the San Francisco Bay Area, ASG is one of the top Systems Integrators in the United States. ASG has teams organised into market and application-focused practices supporting consulting, systems integration, professional services and support, workflows and tools, cloud-based solutions, audio, artificial intelligence, and an acoustics group. Their multi-tiered Managed Services resources total more than 400 experts including technical directors, producers, studio operators, technologists, and an internal creative agency across the US and Europe.
From the start, our goal was never to be the biggest integrator, but to be known for delivering the best service for our customers, said Advanced Systems Group President Dave Van Hoy. We have been operating internationally with a managed services and SI presence in London for more than a decade, and several of our global M&E and enterprise customers have long requested us to establish a greater presence outside of North America. It's clear that this is the right time to formally expand our international business and open an office in London.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
CueScript to Showcase Innovations at NAB that Add Mobility Options, Ease Editing...
07/04/2026
Barix Extends Transport Options for Multi-Engine IP Encoder
Brie Clayton April 7, 2026
0 Comments
New for NAB, Barix adds SRT and RIST support to Mult...
07/04/2026
Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...
07/04/2026
Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...
07/04/2026
Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
07/04/2026
Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, is entering its next phase of company growth with the opening of a new office in the heart of London. The move gives the systems integrator a greater European presence to better serve its international customers and meet the increasing worldwide demand for managed services, production and post-production facility expertise.
