In a recent survey conducted with our members, 72% of Storyblocks users said that it was important to have access to diverse content for the projects they create. The demand from creators to bring more representation into their work is apparent. And there's a good reason why - Advertisers and creatives have the ability to influence stereotypes. said Sydney Carlton, Director of Brand Marketing here at Storyblocks.
Many creatives and storytellers rely on stock media to help create their content (especially in 2020). Still, stock content that truly represents today's world is hard to find. One of the many barriers to creating fully inclusive ads and video content is the greater availability of diverse and representative creative assets, Carlton shared. Stock is overwhelmingly white, with not enough representation across different races, ethnicities, sexual orientations, and more.. Within Storyblocks' current footage library, only five percent of the content contains BIPOC (Black, Indigenous, and people of color). This is a problem we need to address. We've started by commissioning a cohort of seven local filmmakers and one film collective within the BIPOC and LGBTQIA+ communities to create collections of footage that portray people and communities underrepresented in media today.
The artists behind the Re: Stock project recently shared their perspectives on representation in media and what everyone, from the stock media industry to individual creators, can do to address it. As creatives, we can expand the depth of diverse, authentic content that will tell the stories of today and tomorrow.
Representation in Media So why does representation matter? It's a way for people to be able to see themselves. It validates what they look like or who they love, or what they're experiencing, what they're feeling, Re: Stock artist Mo Rodman shared. The impact of representation, or lack thereof, within media platforms is real. When you start creating worlds where entire races don't exist, people with bigger body types don't exist, people with different sexual orientations don't exist, you're creating a lie that does damage to viewers that internalize what they see, said Re: Stock artist Jasmine Leyva.
Because news outlets, businesses, filmmakers, and content creators all utilize stock media to amplify their stories, the stock media industry has a huge opportunity to affect change and set the stage for more equitable representation. But there is work to be done. Rodman shared, What I've seen today from the stock media industry is content that is very white, very straight. I do respect the different [stock] media platforms that are showcasing people of color and doing their best to do that. However, I still feel like there's a lot of work that still needs to be done. Re: Stock artist Samson Binutu said.
Our motto is people who cannot be represented, cannot be remembered. So we try very much to portray different people in front of behind the camera in all of the projects that we participate in, Re: Stock artist Camila Franco Ribeiro Gomide remarked. But representation goes beyond just who is portrayed on-screen. The first step is to hire [underrepresented groups]. Put them behind the camera, and behind the scenes to be the creators who can tell their own stories or the stories of people that they know around them, Rodman again shared. Binutu reinforces that it's having more people of color in the room having more people of color, directing, having more people of color writing.
Re: Stock artist Monica Singleton challenges creators to really ask yourself, how much of me do I see in this project?' And if you say I see a lot of myself in this, or I see mostly myself represented,' then you might want to go back to the drawing board. Our job is to ensure that the stories we share with the world represent truth, validity, and authenticity.
Committing to Change If we want to help create a world that is more inclusive, where many different people feel seen and heard, we need to take responsibility for change. By launching Re: Stock, Storyblocks aims to double its selection of diverse content by the end of 2021, and ultimately quadruple the selection of content containing BIPOC by the end of 2022, with plans to expand our scope to include more underrepresented groups. Sydney Carlton again states, By developing content that reflects the humanity of underrepresented populations, we can reflect people in a more authentic light. Racial diversity - both in our footage and within our creative community - is just the first of many types of representation we plan on addressing within our library to better embody the diverse world we live in today.
I think the stock media industry could definitely be improved in terms of representation, Re: Stock artist Samantha Mitchell shares, and we're really excited to be a part of that. To learn more about Storyblocks' Re: Stock initiative and the participating artists, visit storyblocks.com/restock.
Learn About Re: Stock
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
15/11/2026
Can VideoProc AI Really Reduce Noise and Enhance Blurry, Old Footage? Real-World...
14/11/2026
Longtime MLB Network employee David Maybrown passed away Thursday at the age of 57. David joined MLB Network in 2009 shortly after its launch, beginning as an i...
14/11/2026
Modular innovators introduce two guitar-based products
ADDAC System's recently introduced Four String Series makes it possible to integrate physical str...
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
In a recent survey conducted with our members, 72% of Storyblocks users said that it was important to have access to diverse content for the projects they create. The demand from creators to bring more representation into their work is apparent. And there's a good reason why - Advertisers and creatives have the ability to influence stereotypes. said Sydney Carlton, Director of Brand Marketing here at Storyblocks. 
