$225 billion: That's how high U.S. digital advertising revenues were in 2023, according to the newly released IAB Internet Advertising Revenue Report: Full Year 2023, compiled by PwC. According to the IAB (Interactive Advertising Bureau) report, these revenues increased by 7.3% year-over-year overall (YoY) between 2022 and 2023. The IAB report also found that Q4 2023 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion.
U.S. Digital Advertising Revenues Hits High of $225B
17/04/2024
$225 billion: That's how high U.S. digital advertising revenues were in 2023, according to the newly released IAB Internet Advertising Revenue Report: Full Year 2023, compiled by PwC. According to the IAB (Interactive Advertising Bureau) report, these revenues increased by 7.3% year-over-year overall (YoY) between 2022 and 2023. The IAB report also found that Q4 2023 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion.
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