Sony Pixel Power calrec Sony

Cisco Study Finds Privacy is Now Mission Critical

26/01/2022

News Summary:

Cisco's 2022 Data Privacy Benchmark Study surveyed more than 4,900 professionals across 27 geographies. It finds that 90 percent of respondents consider privacy a business imperative.

Organizations continue to invest in privacy and estimate return on investment at nearly 1.8 times spending on average.

Privacy legislation worldwide has been well received with 83 percent seeing a positive impact.

Customers want more transparency and are concerned about the use of data in Artificial Intelligence (AI) and automated decision making.

San Jose, Calif., - January 26, 2022 - Cisco published its 2022 Data Privacy Benchmark Study*, an annual global review of privacy corporate practices, on the impact of privacy on organizations and their views towards data privacy. The 2022 report found that privacy is mission-critical, as 90 percent consider privacy a business imperative. The survey showed privacy investment continues to rise and organizations see a high return on investments from privacy spending.

Privacy has become a true business imperative and a critical component of customer trust for organizations around the world. For the second year in a row, 90 percent of the respondents said they would not buy from an organization that does not properly protect its data, and 91 percent indicated that external privacy certifications are important in their buying process.

With 94 percent of organizations saying they are reporting one or more privacy-related metrics to their board, and privacy investment rising with an average budget up 13 percent, there's no doubt that privacy continues to grow in importance for organizations, regardless of their size or location, explains Harvey Jang, Cisco Vice President and Chief Privacy Officer. We also see privacy growing to be part of the vital skills and core responsibilities for security professionals. This year's study confirmed that aligning privacy with security creates financial and maturity advantages compared to other models.

Privacy's Return on Investment (ROI) remains high for the third straight year, with increased benefits for small to medium size organizations. More than 60 percent of respondents felt they were getting significant business value from privacy, especially when it comes to reducing sales delays, mitigating losses from data breaches, enabling innovation, achieving efficiency, building trust with customers, and making their company more attractive.

Respondents estimate their ROI to be 1.8 times spending on average. While this continues to be very attractive, it is slightly less than last year (1.9 times spending). This could be due to ongoing needs in responding to the pandemic, adapting to new legislation, uncertainty over international data transfers, and increasing requests for data localization.

Privacy legislation continues to be very well received around the world even though complying with these laws often involves significant effort and cost (e.g., cataloging data, maintaining records of processing activities, implementing controls - privacy by design, responding to user requests). Eighty-three percent of all corporate respondents said privacy laws have had a positive impact, and only 3 percent indicated the laws have had a negative impact.

As governments and organizations continue to demand further data protection, they are putting in place data localization requirements. Ninety-two percent of survey respondents said this has become an important issue for their organizations. But it comes at a price - across all geographies, 88 percent said that localization requirements are adding significant cost to their operation.

Finally, when it comes to using data, 92 percent of survey respondents recognize that their organization has a responsibility to only use data in a responsible manner. And nearly as many (87 percent) believe they already have processes in place to ensure automated decision-making is done in accordance with customer expectations. Yet, Cisco's 2021 Consumer Privacy Study showed many individuals want more transparency and 56 percent are concerned about the use of data in AI and automated decision-making. Forty-six percent of surveyed consumers felt they cannot adequately protect their data, chiefly because they do not understand what organizations are collecting and doing with their data.

Cisco is committed to data privacy, including governance of emergent technologies such as artificial intelligence, says Anurag Dhingra, Cisco Vice President and Chief Technology Officer, Collaboration. We're publishing the Responsible AI Framework as part of Cisco's commitment to transparency and adaptability by establishing a governance process and concrete working practices for our development teams, including vital communication channels with our customers and constituencies. The framework defines clear principles in alignment with the values of our customers.

*Anonymous survey analyzing the responses of more than 4,900 security, IT, and privacy professionals across 27 geographies: Australia, Brazil, Canada, Chile, China, Columbia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Philippines, Russia, Saudi Arabia, Singapore, South Korea, Spain, Taiwan, Thailand, The Netherlands, UK, US, and Vietnam.

Additional resources:

2022 Cisco Data Privacy Benchmark Study (PDF)

2022 Cisco Data Privacy Benchmark Infographic

Cisco Responsible AI Principles Paper

Cisco Responsible AI Framework Infographic

Cisco Newsroom: Privacy and Human Rights in an AI World

Blog by Robert Waitman: Privacy Becomes Mission Critical

Blog by Anurag Dhingra: Introducing Cisco Responsible AI - Enhancing Technology Transparency and Customer Trust

Blog by Harvey Jang: Balancing Privacy for Good

Cisco Trust Center

Cisco Security Report Series

Press c
LINK: https://newsroom.cisco.com/press-release-content?type=webcontent&artic...
See more stories from cisco

North America Stories

07/05/2026

New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...

07/05/2026

IAB Tech Lab Introduces Standardized Signals For CTV Ad Portfolio

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Cobalt Digital Wins Two Future Best of Show Awards at 202...

Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing Cobal...

07/05/2026

FOR-A delivers creativity practicality and technical exce...

Software and hardware platforms, AI power and user-friendliness on show...

07/05/2026

Intinor brings advanced IP transport diagnostics and HDR...

Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...

07/05/2026

Bitmovin Powers Global Film Streaming Platform MUBI

Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...

07/05/2026

Meet Graduates from Berklees Class of 2026

Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next. ...

07/05/2026

Convergence is Now Established Reality,' Says NAB 2026 Report

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Interra Systems to Showcase Best in Class QC Monitoring a...

At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...

07/05/2026

PlayBox Neo shines a spotlight on delivering Secure Scala...

At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...

07/05/2026

BFBS selects Synamedia to deliver New Digital Platform fo...

Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision Media organisation and military charity BFBS (British Forces Br...

07/05/2026

Amagi Unlocks New Opportunities for CTV Performance with...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...

07/05/2026

Lightware Introduces Rack Taurus For Clean Centralized AV...

Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...

07/05/2026

Jigsaw24 Showcases End-to-End Media Workflows at MPTS 202...

Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...

07/05/2026

Ease Live Granted US Patent for Technology Powering Perfe...

Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...

07/05/2026

Leader prepares advanced Test and Measurement showcase fo...

Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...

07/05/2026

LiveU Signals a New Era of Live Broadcasting at Broadcast...

At Broadcast Asia 2026 (Stand 5H3 8), LiveU is redefining live production with its most powerful IP-video EcoSystem to date built to help broadcasters and con...

07/05/2026

CNN Founder Ted Turner Dies at 87

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

FCC Urges Appeals Court to Toss Challenges to Nexstar-Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Carr Announces FCC Staff Promotions

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Recreating the 1974 Doctor Who Time Tunnel in After Effects

Recreating the 1974 Doctor Who Time Tunnel in After Effects Graham Quince May 6, 2026 0 Comments The Time Tunnel from Doctor Who titles is one of th...

07/05/2026

Linked and Loaded: Gaijin Single Sign-On Now Available on GeForce NOW

Less typing, more tanking. Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...

06/05/2026

Wisycom RF Solutions Support Gravity Medias Live Cycling and Marathon Broadcasts

Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...

06/05/2026

Sennheiser Spectera Module Now Available in Bitfocus Companion and Buttons

A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...

06/05/2026

Ted Turner, Cable Television Pioneer, Sports Broadcasting Hall of Famer, Dead at 87

Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...

06/05/2026

FIFA World Cup 2026: Peacock Launches Visin de Campo (aka Pitchside Live), Will Stream All 104 Matches in Spanish

Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...

06/05/2026

L3Harris to Boost Polish Navy Combat Power with Advanced Ship System

Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...

06/05/2026

FCC's Anna Gomez Urges Rigorous Review of Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Riedel Ups Marc Engroff to CFO, Shifts Frank Eischet to Group COO

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Amagi Launches In-Content Ads' to Attract More CTV Advertisers

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Riedel Expands Leadership Structure Appoints Marc Engroff...

Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...

06/05/2026

Production Sound Mixer Dirk Sciarrotta Delivers Camera Re...

For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...

06/05/2026

ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing

ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing Brie Clayton May 6, 2026 0 Comments ZEISS announces the launch of CinCraft LensCore, a nove...

06/05/2026

Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Media

Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...

06/05/2026

NAB Launches Weekly Podcast on Local Broadcast Policy

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Mavis Launches Mavis Studio iPad For Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Narrative Entertainment partners with Encompass to provid...

Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...

06/05/2026

SipRadius extends its seamless creation and connectivity...

SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...

06/05/2026

Big Blue Marble at ANGA COM - TV as a Service in the spot...

When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...

06/05/2026

Cinegy makes its MPTS debut with software-defined televis...

Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...

06/05/2026

Val Jeanty Receives 2026 Doris Duke Artist Award

Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...

06/05/2026

Zeiss Launches CinCraft LensCore

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Gomez Urges Rigorous FCC Review of Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Wisycom Solves Extreme RF Challenges Across Miles of Live...

When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...

06/05/2026

ZEISS CinCraft LensCore - Cinema Lens Looks for Compositi...

Oberkochen/Germany, May 5, 2026 ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...

06/05/2026

NVIDIA Spectrum-X - the Open, AI-Native Ethernet Fabric - Sets the Standard for Gigascale AI, Now With MRC

The race to build the world's most powerful AI factories demands networking ...

06/05/2026

May 05, 2026

How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...

05/05/2026

Samsung Galaxy S26 Ultra Phone Cameras Bring New Excitement to Street League Skateboarding

Three phones were hardwired for power and transmission to the truck; camera feat...

05/05/2026

Case Study: How Zaki Rose Rebuilt Its Production Infrastructure, and What It Means for Sports Content Creators

The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...

05/05/2026

Nielsen Co-Viewing Pilot Shows Average 4% Viewership Increase for February Live Events

Nielsen has announced results from a co-viewing pilot program covering February&...