SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl LIX With New Multi-Use Stage

SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl LIX With New Multi-Use Stage The stage was put together through a partnership with Live Nation, All Access & Stufish By Kristian Hern ndez, Senior Editor

Tuesday, March 11, 2025 - 10:30 am

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The in-stadium experience of Super Bowl LIX was a complex undertaking. From a live performance from notable New Orleans-based musicians and high-intensity team introductions during pregame and a full-team presentation of the Lombardi Trophy to the victorious Philadelphia Eagles, the National Football League's Game Presentation department tied this entire show together with a new multi-use stage.

In this edition of SVG Rewind, we speak with NFL's Senior Director, Global Event Presentation & Entertainment, Tim Tubito, about why the league needed this new platform, how they worked with partners Live Nation, All Access, and Stufish to execute this plan, the events that utilized the activation on gameday, and how the entire in-venue show came together.

Watch Now on SVG PLAY:

For more episodes of SVG Rewind, as well as access to all SVG live event panels, case studies, keynotes, and more, visit SVG PLAY.

LINK:	https://www.sportsvideo.org/2025/03/11/svg-rewind-nfls-tim-tubito-on-e...
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