Recently, we've been working on a new family of personalized playlists: Spotify Mixes. These mixes, built with you in mind, start with the songs you like and update with songs we think you'll love. They'll be rolling out starting today to Spotify users globally.
Sound familiar? It is: Spotify Mixes were inspired by Daily Mix, our most popular personalized playlist among users. And since personalization is our thing, we're always iterating and improving our products in order to provide the best possible audio experience for our listeners.
Last month at our virtual event, Stream On, we announced that we would be evolving and expanding our beloved Daily Mix family by adding more playlists that are increasingly personalized to you and evolve over time-so you have more recommendations to choose from based on your moods and interests.
Gustav S derstr m, Spotify's Chief R&D Officer, said it best: There isn't just one Spotify experience. There are actually more like 345 million different Spotify experiences-one for each listener. Every day, half a trillion events-whether they are searches, listens, likes, or countless other actions-take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before.
Now, we're excited to share three new mix categories with clearer names that are easier to understand and remember, that will evolve with you: artist mix, genre mix, and decade mix. Based on the music you already love, while offering a new opportunity for discovery, these new Spotify Mixes represent the next generation of focused, personalized offerings at Spotify-right at your fingertips.
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Recently, we've been working on a new family of personalized playlists: Spotify Mixes. These mixes, built with you in mind, start with the songs you like and update with songs we think you'll love. They'll be rolling out starting today to Spotify users globally.
