Quidich Innovates Game-Changing Camera Solutions for Live Sports Broadcasts with AJA FS-HDR
Brie Clayton July 1, 2022
0 Comments
As global audiences are inundated with more content options than ever before, Quidich's seasoned team of broadcast technology specialists are helping clients cut through the noise and retain viewers. A leading Indian broadcast technology provider, Quidich specializes in innovative camera systems to enhance storytelling and capture never-before-seen angles for live sporting events, film, and television. Since its inception, the company has developed integrated services that enhance the audience viewing experience through use of drones, buggies, AR graphics, and live player tracking solutions.
Quidich Chief Operating Officer Neil Gokhale shared, Our clientele spans sports and entertainment, including leagues for cricket, football, basketball, and kabaddi - one of the fastest growing sports in India - as well as major Bollywood film studios for feature films released on cinema screens and OTT platforms. Our foray into the broadcast market was through cricket, and we've worked with the Board of Control for Cricket in India (BCCI) for the Indian Premier League (IPL) and domestic tournaments, and with the International Cricket Council (ICC) and global leagues across Sri Lanka, the Caribbean, and other regions.
Quidich's founders recognized a unique opportunity to engage casual cricket fans with the integration of more dynamic camera solutions to add new perspectives and different dimensions to storytelling for viewers during live events. Whereas historically traditional sports broadcasts have featured stationary cameras positioned around the field, the Quidich team first innovated with the BuggyQam remote controlled vehicle, offering fans unique shots, including low angles, during cricket matches.
Quidich was also the first company in the world to develop a live AR tracking solution on a wireless moving camera, with the Spatio system for drones. To provide fans with an even wider perspective on gameplay, they further developed the Quidich Tracker (QT), a proprietary real-time optical tracker to display player positioning during live matches.
To enhance the audience viewing experience, Quidich uses a wide range of AJA equipment, including the FS-HDR real-time universal converter and frame synchronizer. An essential color correction and HDR/SDR transform solution, FS-HDR allows Quidich to match the BuggyQam camera output with all broadcast system cameras for consistency. BuggyQam houses a single sensor camera, whereas other cameras used throughout the production chain include three CCDs with separate sensors for receiving filtered red, green, and blue colors. FS-HDR enables the team to take the different camera profile raw formats and color match to the output cameras.
Neil stated, FS-HDR is a well-designed, versatile solution, which we've been able to take advantage of for real-time color transforms, ingesting multiple feeds in multi-channel mode, and many other use cases. Setting up color profiles prior to games helps us accommodate color temperature and lighting changes with the click of a button, which would take too much time to manually adjust during live broadcasts. The SFP slots are also quite helpful, as they eliminate the need for additional converters when routing BuggyQam feeds to the broadcast control room; we're able to ingest fiber directly through FS-HDR's SFP slot and output as BNC, saving us money from requiring additional devices for BNC/fiber and fiber/BNC transforms. Being able to run up/down/cross conversion on a single device simplifies our workflow, and FS-HDR includes a million helpful features in addition to this that you only realize once you start using it.
When choosing a hardware provider, reliable equipment that performs to specifications is key for live broadcasts. Neil concluded, There is a lot of pressure when you're working on an international flagship event like the T20 Men's Cricket World Cup, which only occurs once every two years. When all eyes are on us, I know I can rely on AJA gear. In the rare case that something does go wrong, AJA offers quality support so that we're always able to pull off a match successfully.
All trademarks and copyrights referenced herein belong to their respective companies.
###
Enjoying the news? Sign up now for the Creative COW Newsletter!
Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
Quidich Innovates Game-Changing Camera Solutions for Live Sports Broadcasts with AJA FS-HDR 
