
Quidich Innovates Game-Changing Camera Solutions for Live Sports Broadcasts with AJA FS-HDR
Brie Clayton July 1, 2022
0 Comments
As global audiences are inundated with more content options than ever before, Quidich's seasoned team of broadcast technology specialists are helping clients cut through the noise and retain viewers. A leading Indian broadcast technology provider, Quidich specializes in innovative camera systems to enhance storytelling and capture never-before-seen angles for live sporting events, film, and television. Since its inception, the company has developed integrated services that enhance the audience viewing experience through use of drones, buggies, AR graphics, and live player tracking solutions.
Quidich Chief Operating Officer Neil Gokhale shared, Our clientele spans sports and entertainment, including leagues for cricket, football, basketball, and kabaddi - one of the fastest growing sports in India - as well as major Bollywood film studios for feature films released on cinema screens and OTT platforms. Our foray into the broadcast market was through cricket, and we've worked with the Board of Control for Cricket in India (BCCI) for the Indian Premier League (IPL) and domestic tournaments, and with the International Cricket Council (ICC) and global leagues across Sri Lanka, the Caribbean, and other regions.
Quidich's founders recognized a unique opportunity to engage casual cricket fans with the integration of more dynamic camera solutions to add new perspectives and different dimensions to storytelling for viewers during live events. Whereas historically traditional sports broadcasts have featured stationary cameras positioned around the field, the Quidich team first innovated with the BuggyQam remote controlled vehicle, offering fans unique shots, including low angles, during cricket matches.
Quidich was also the first company in the world to develop a live AR tracking solution on a wireless moving camera, with the Spatio system for drones. To provide fans with an even wider perspective on gameplay, they further developed the Quidich Tracker (QT), a proprietary real-time optical tracker to display player positioning during live matches.
To enhance the audience viewing experience, Quidich uses a wide range of AJA equipment, including the FS-HDR real-time universal converter and frame synchronizer. An essential color correction and HDR/SDR transform solution, FS-HDR allows Quidich to match the BuggyQam camera output with all broadcast system cameras for consistency. BuggyQam houses a single sensor camera, whereas other cameras used throughout the production chain include three CCDs with separate sensors for receiving filtered red, green, and blue colors. FS-HDR enables the team to take the different camera profile raw formats and color match to the output cameras.
Neil stated, FS-HDR is a well-designed, versatile solution, which we've been able to take advantage of for real-time color transforms, ingesting multiple feeds in multi-channel mode, and many other use cases. Setting up color profiles prior to games helps us accommodate color temperature and lighting changes with the click of a button, which would take too much time to manually adjust during live broadcasts. The SFP slots are also quite helpful, as they eliminate the need for additional converters when routing BuggyQam feeds to the broadcast control room; we're able to ingest fiber directly through FS-HDR's SFP slot and output as BNC, saving us money from requiring additional devices for BNC/fiber and fiber/BNC transforms. Being able to run up/down/cross conversion on a single device simplifies our workflow, and FS-HDR includes a million helpful features in addition to this that you only realize once you start using it.
When choosing a hardware provider, reliable equipment that performs to specifications is key for live broadcasts. Neil concluded, There is a lot of pressure when you're working on an international flagship event like the T20 Men's Cricket World Cup, which only occurs once every two years. When all eyes are on us, I know I can rely on AJA gear. In the rare case that something does go wrong, AJA offers quality support so that we're always able to pull off a match successfully.
All trademarks and copyrights referenced herein belong to their respective companies.
###
Enjoying the news? Sign up now for the Creative COW Newsletter!
Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
This year, podcasts are making their Golden Globes debut with a new category honoring the medium's leading shows and creators. To mark the occasion, Spotify...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
10/01/2026
Back to All News
Connection and Youth Defined: The Ramparts of Ice Brings a Hea...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...
09/01/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...
09/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...
09/01/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...
09/01/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
09/01/2026
iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...
09/01/2026
Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
RT Player has 157 million streams, up 10% year-on-year
An increase on 2024, RT...
09/01/2026
RT 2FM has today announced the highly anticipated list of 2FM Rising Artists for 2026, kicking off 2FM Rising week for the eighth year on The Tracy Clifford Sh...
09/01/2026
RT to Host the 2026 RTS Ireland Awards
Thursday, 16 April 2026 | Dublin Royal Convention Centre
The RTS Ireland Television Awards 2026 | Gradaim RTS 2026 | R...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
An evidence-based analysis on disinformation and information manipulation in Sudan's ongoing conflict is published today. (January 8th 2026).
Thomson Found...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
08/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...