
Quidich Innovates Game-Changing Camera Solutions for Live Sports Broadcasts with AJA FS-HDR
Brie Clayton July 1, 2022
0 Comments
As global audiences are inundated with more content options than ever before, Quidich's seasoned team of broadcast technology specialists are helping clients cut through the noise and retain viewers. A leading Indian broadcast technology provider, Quidich specializes in innovative camera systems to enhance storytelling and capture never-before-seen angles for live sporting events, film, and television. Since its inception, the company has developed integrated services that enhance the audience viewing experience through use of drones, buggies, AR graphics, and live player tracking solutions.
Quidich Chief Operating Officer Neil Gokhale shared, Our clientele spans sports and entertainment, including leagues for cricket, football, basketball, and kabaddi - one of the fastest growing sports in India - as well as major Bollywood film studios for feature films released on cinema screens and OTT platforms. Our foray into the broadcast market was through cricket, and we've worked with the Board of Control for Cricket in India (BCCI) for the Indian Premier League (IPL) and domestic tournaments, and with the International Cricket Council (ICC) and global leagues across Sri Lanka, the Caribbean, and other regions.
Quidich's founders recognized a unique opportunity to engage casual cricket fans with the integration of more dynamic camera solutions to add new perspectives and different dimensions to storytelling for viewers during live events. Whereas historically traditional sports broadcasts have featured stationary cameras positioned around the field, the Quidich team first innovated with the BuggyQam remote controlled vehicle, offering fans unique shots, including low angles, during cricket matches.
Quidich was also the first company in the world to develop a live AR tracking solution on a wireless moving camera, with the Spatio system for drones. To provide fans with an even wider perspective on gameplay, they further developed the Quidich Tracker (QT), a proprietary real-time optical tracker to display player positioning during live matches.
To enhance the audience viewing experience, Quidich uses a wide range of AJA equipment, including the FS-HDR real-time universal converter and frame synchronizer. An essential color correction and HDR/SDR transform solution, FS-HDR allows Quidich to match the BuggyQam camera output with all broadcast system cameras for consistency. BuggyQam houses a single sensor camera, whereas other cameras used throughout the production chain include three CCDs with separate sensors for receiving filtered red, green, and blue colors. FS-HDR enables the team to take the different camera profile raw formats and color match to the output cameras.
Neil stated, FS-HDR is a well-designed, versatile solution, which we've been able to take advantage of for real-time color transforms, ingesting multiple feeds in multi-channel mode, and many other use cases. Setting up color profiles prior to games helps us accommodate color temperature and lighting changes with the click of a button, which would take too much time to manually adjust during live broadcasts. The SFP slots are also quite helpful, as they eliminate the need for additional converters when routing BuggyQam feeds to the broadcast control room; we're able to ingest fiber directly through FS-HDR's SFP slot and output as BNC, saving us money from requiring additional devices for BNC/fiber and fiber/BNC transforms. Being able to run up/down/cross conversion on a single device simplifies our workflow, and FS-HDR includes a million helpful features in addition to this that you only realize once you start using it.
When choosing a hardware provider, reliable equipment that performs to specifications is key for live broadcasts. Neil concluded, There is a lot of pressure when you're working on an international flagship event like the T20 Men's Cricket World Cup, which only occurs once every two years. When all eyes are on us, I know I can rely on AJA gear. In the rare case that something does go wrong, AJA offers quality support so that we're always able to pull off a match successfully.
All trademarks and copyrights referenced herein belong to their respective companies.
###
Enjoying the news? Sign up now for the Creative COW Newsletter!
Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/02/2026
Good Luck, Have Fun, Don't Die in theaters February 2026 Photo courtesy of Graham Bartholomew, SMPSP
James Whitaker, ASC reunited with visionary director G...
18/02/2026
TAG Video Systems has expanded its Media Control System (MCS) version 1.7.0 release with Lens, a visual service health analysis interface that organizes monitor...
18/02/2026
Teradek, a global leader in advanced video transmission technology, today announced the launch of RF-X Auto Switcher, a revolutionary appliance designed to deli...
18/02/2026
Train Dreams. (L-R) Director of Photography Adolpho Veloso and Joel Edgerton as Robert Grainier on the set of Train Dreams. Cr. Daniel Schaefer/BBP Train Dreams...
18/02/2026
Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced the addition of Akamai Cloud as a supported infrastructure optio...
18/02/2026
Leading video software provider, Synamedia, today announced that Office de Radio et T l vision des Comores (ORTC), the national public broadcaster for the Comor...
18/02/2026
Calibr-Skaggs and Kainomyx launch collaboration to pioneer novel malaria treatments Partnering to speed up the discovery of new malaria drugs that target parasi...
17/02/2026
Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...
17/02/2026
At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...
17/02/2026
CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...
17/02/2026
Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look
With NBC Sports just months into its return to NBA coverage a...
17/02/2026
Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
17/02/2026
A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...
17/02/2026
AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+86%) and FOX News Channel (+17%) Combin...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...
17/02/2026
India is entering a new age of industrialization, as AI transforms how the world...
17/02/2026
Agentic AI is reshaping India's tech industry, delivering leaps in services ...
17/02/2026
India is the nexus of AI innovation this week as the host of the AI Impact Summit, which brings together global heads of state and industry to chart the future ...
17/02/2026
17 Feb 2026
VEON and Hala to Explore Partnership in Ride-Hailing Services Dubai, February 17, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON...
17/02/2026
Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...
17/02/2026
Back to All News
Unveiling What's Next on Netflix for Australia and New Zealand in 2026
Entertainment
17 February 2026
GlobalAustraliaNew Zealand
Link ...
17/02/2026
Back to All News
WBD Files Definitive Proxy Statement and Schedules Special Mee...
17/02/2026
Arvato Systems Once Again Named One of Germany's Best IT Service Providers.
The best IT service providers in 2026
G tersloh - Arvato Systems is once ag...
17/02/2026
Open the report
Our 2025 report brings together results from 155 consumer magazine titles across 42 market sectors, published by 59 media owners. Over the year...
17/02/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Classic Irish Album
And the winning album is
T...
17/02/2026
RT has today announced that as part of its public-service remit, it will expand...
16/02/2026
The production infrastructure scaled seamlessly from regular-season games to the...
16/02/2026
The operations team reimagined traditional workflows were reimagined and built a...
16/02/2026
Once again an in-house operation, the league's network is producing shows fr...
16/02/2026
The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...
16/02/2026
When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...
16/02/2026
Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...
16/02/2026
Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...
16/02/2026
Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...
16/02/2026
The Film Independent Spirit Awards have officially switched things up. This Sund...