Synamedia reshapes the future of streaming innovation at...

13/04/2024

Leading video software provider Synamedia today announced the game-changing technologies on display in its Innovation Hub at 2024 NAB Show. Each strategically designed to boost revenues for content owners and video service providers, these solutions will power the future of intelligent streaming and value-added viewing experiences, while lowering the cost of delivery and distribution.

Our Innovation Hub comprises solutions and prototypes built to enable our customers to make money and save money, said Marc Baillavoine, CTO of Video Network, Synamedia. Our innovation is not limited to technology; we're innovating for business impact too because we know video providers need both to stay ahead. We are relentless in our mission to give them a competitive edge from ideating new ways to solve business challenges to contributing to global standards that reshape the future of video delivery. At NAB, these initiatives will be front and center.

Improving Video Delivery

In its NAB booth, Synamedia will be the first in the industry to showcase a multi-CDN steering system based on HLS and DASH specifications. It gives providers control over their delivery and allows them to switch between multiple CDNs for uninterrupted viewing experiences. Synamedia's engineers have contributed to global standards for content steering systems, specifically improving signaling to CDNs to anticipate traffic balancing needs.

Another first in Synamedia's Innovation Hub will be its demonstration of a new way for video service providers to report QoE in real-time to every tenant by integrating the Common Media Client Data (CMCD) standard into the new open caching logging interface of its Fluid EdgeCDN.

Synamedia will also showcase betting at ultra-low latency without compromising content protection. This includes a collaboration with castLabs to demonstrate DRM for secure real-time streaming with low latency - ideally suited for applications like betting. This breakthrough is the result of Synamedia's contributions to the global effort to implement fully protected, latency-tailored delivery solutions.

Lowering delivery costs while maximizing the Quality of Experience

Leveraging the power of Machine Learning and Artificial Intelligence (AI), Synamedia will unveil its latest generation of video codecs that substantially reduce CDN costs while improving viewing experiences. These new advancements redefine efficiency, significantly lower bandwidth requirements, and optimize image quality. This is achieved with any codec - from Versatile Video Coding (VVC) to Advanced Video Coding (AVC) - resulting in up to 30% efficiency gains through quality-controlled video compression, adaptive rendition ladders, and dynamic CPU allocation. Each of these improvements uses Synamedia's unique predicted Video Multimethod Assessment Function (pVMAF).

Automating and simplifying content delivery

Designed to automate and simplify transactions between content owners and affiliates, Synamedia's Content Hub introduces the next generation of smart contracts. This B2B marketplace will be a destination where content owners publish live streams and B2B affiliates subscribe to them. This innovative approach offers a quick, easy and secure process for distributing live streams, setting a new standard for efficiency and security.

The business of selling streams to affiliates has traditionally been complex and cumbersome. Synamedia's Content Hub will simplify the process while opening doors to previously untouched revenues. For example, sports content owners typically prioritize selling streams for tier one events because lower tier events require too much time and have a lower return on investment. This new marketplace automates the sales of streams in all tiers, based on the provider's preset parameters, putting them in control of who has access and offering increased revenue with less time commitment.

NAB Booth W2801

LINK:	https://kitplus.com/news/synamedia-reshapes-the-future-of-streaming-in...
	See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026