Leading video software provider Synamedia today announced the game-changing technologies on display in its Innovation Hub at 2024 NAB Show. Each strategically designed to boost revenues for content owners and video service providers, these solutions will power the future of intelligent streaming and value-added viewing experiences, while lowering the cost of delivery and distribution.
Our Innovation Hub comprises solutions and prototypes built to enable our customers to make money and save money, said Marc Baillavoine, CTO of Video Network, Synamedia. Our innovation is not limited to technology; we're innovating for business impact too because we know video providers need both to stay ahead. We are relentless in our mission to give them a competitive edge from ideating new ways to solve business challenges to contributing to global standards that reshape the future of video delivery. At NAB, these initiatives will be front and center.
Improving Video Delivery
In its NAB booth, Synamedia will be the first in the industry to showcase a multi-CDN steering system based on HLS and DASH specifications. It gives providers control over their delivery and allows them to switch between multiple CDNs for uninterrupted viewing experiences. Synamedia's engineers have contributed to global standards for content steering systems, specifically improving signaling to CDNs to anticipate traffic balancing needs.
Another first in Synamedia's Innovation Hub will be its demonstration of a new way for video service providers to report QoE in real-time to every tenant by integrating the Common Media Client Data (CMCD) standard into the new open caching logging interface of its Fluid EdgeCDN.
Synamedia will also showcase betting at ultra-low latency without compromising content protection. This includes a collaboration with castLabs to demonstrate DRM for secure real-time streaming with low latency - ideally suited for applications like betting. This breakthrough is the result of Synamedia's contributions to the global effort to implement fully protected, latency-tailored delivery solutions.
Lowering delivery costs while maximizing the Quality of Experience
Leveraging the power of Machine Learning and Artificial Intelligence (AI), Synamedia will unveil its latest generation of video codecs that substantially reduce CDN costs while improving viewing experiences. These new advancements redefine efficiency, significantly lower bandwidth requirements, and optimize image quality. This is achieved with any codec - from Versatile Video Coding (VVC) to Advanced Video Coding (AVC) - resulting in up to 30% efficiency gains through quality-controlled video compression, adaptive rendition ladders, and dynamic CPU allocation. Each of these improvements uses Synamedia's unique predicted Video Multimethod Assessment Function (pVMAF).
Automating and simplifying content delivery
Designed to automate and simplify transactions between content owners and affiliates, Synamedia's Content Hub introduces the next generation of smart contracts. This B2B marketplace will be a destination where content owners publish live streams and B2B affiliates subscribe to them. This innovative approach offers a quick, easy and secure process for distributing live streams, setting a new standard for efficiency and security.
The business of selling streams to affiliates has traditionally been complex and cumbersome. Synamedia's Content Hub will simplify the process while opening doors to previously untouched revenues. For example, sports content owners typically prioritize selling streams for tier one events because lower tier events require too much time and have a lower return on investment. This new marketplace automates the sales of streams in all tiers, based on the provider's preset parameters, putting them in control of who has access and offering increased revenue with less time commitment.
NAB Booth W2801
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Luxembourg, December 17, 2025 - SES S.A. ( SES or the Company ), a leading spa...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Spotify's new co-CEOs, Alex Norstr m and Gustav S derstr m, start off the new year with a message of renewed leadership, creative responsibility, and what&#...
12/01/2026
At Spotify, we listen to a lot of music. And every year, our global editors and artist partnerships teams come together to spotlight the emerging voices we beli...
12/01/2026
Spotify's global editors and Songwriter & Publisher Partnerships team spend their days immersed in new music, tracking the writers behind the songs breaking...
12/01/2026
Nominations open for the fifth Australia for UNHCR - SBS Les Murray Award for Re...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
X-Rite and Rhopoint Launch Rhopoint PANTORA Aesthetix to Streamline Creation of...
12/01/2026
12 Jan 2026
VEON's Kyivstar Launches 5G Pilot in Lviv Lviv, January 12, 2026 - VEON, a global digital operator (Nasdaq: VEON), today announces that Kyivsta...
12/01/2026
Monday 12 January 2026
The ultimate betrayal: Harry and Jamie Redknapp, Paul Me...
12/01/2026
Rohde & Schwarz opens larger office in Japan to increase its support for the Jap...
12/01/2026
Back to All News
WWE By the Numbers: Celebrating One Year on Netflix
From left to right: Rey Mysterio, Intercontinental Champion John Cena and Sheamus celebr...
12/01/2026
Welcome to the AVECO team: introducing new members of management
At AVECO, we are continuing to implement our #newAVECO strategy, which aims to build an even s...
12/01/2026
For the first time in the nine-year history of Dancing with the Stars, the first...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
This year, podcasts are making their Golden Globes debut with a new category honoring the medium's leading shows and creators. To mark the occasion, Spotify...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
10/01/2026
Back to All News
Connection and Youth Defined: The Ramparts of Ice Brings a Hea...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...
09/01/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...
09/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...
09/01/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...
09/01/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
09/01/2026
iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...
Leading video software provider Synamedia today announced the game-changing technologies on display in its Innovation Hub at 2024 NAB Show. Each strategically designed to boost revenues for content owners and video service providers, these solutions will power the future of intelligent streaming and value-added viewing experiences, while lowering the cost of delivery and distribution. 
