Sony Pixel Power calrec Sony

Synamedia reshapes the future of streaming innovation at...

13/04/2024

Leading video software provider Synamedia today announced the game-changing technologies on display in its Innovation Hub at 2024 NAB Show. Each strategically designed to boost revenues for content owners and video service providers, these solutions will power the future of intelligent streaming and value-added viewing experiences, while lowering the cost of delivery and distribution.

Our Innovation Hub comprises solutions and prototypes built to enable our customers to make money and save money, said Marc Baillavoine, CTO of Video Network, Synamedia. Our innovation is not limited to technology; we're innovating for business impact too because we know video providers need both to stay ahead. We are relentless in our mission to give them a competitive edge from ideating new ways to solve business challenges to contributing to global standards that reshape the future of video delivery. At NAB, these initiatives will be front and center.

Improving Video Delivery

In its NAB booth, Synamedia will be the first in the industry to showcase a multi-CDN steering system based on HLS and DASH specifications. It gives providers control over their delivery and allows them to switch between multiple CDNs for uninterrupted viewing experiences. Synamedia's engineers have contributed to global standards for content steering systems, specifically improving signaling to CDNs to anticipate traffic balancing needs.

Another first in Synamedia's Innovation Hub will be its demonstration of a new way for video service providers to report QoE in real-time to every tenant by integrating the Common Media Client Data (CMCD) standard into the new open caching logging interface of its Fluid EdgeCDN.

Synamedia will also showcase betting at ultra-low latency without compromising content protection. This includes a collaboration with castLabs to demonstrate DRM for secure real-time streaming with low latency - ideally suited for applications like betting. This breakthrough is the result of Synamedia's contributions to the global effort to implement fully protected, latency-tailored delivery solutions.

Lowering delivery costs while maximizing the Quality of Experience

Leveraging the power of Machine Learning and Artificial Intelligence (AI), Synamedia will unveil its latest generation of video codecs that substantially reduce CDN costs while improving viewing experiences. These new advancements redefine efficiency, significantly lower bandwidth requirements, and optimize image quality. This is achieved with any codec - from Versatile Video Coding (VVC) to Advanced Video Coding (AVC) - resulting in up to 30% efficiency gains through quality-controlled video compression, adaptive rendition ladders, and dynamic CPU allocation. Each of these improvements uses Synamedia's unique predicted Video Multimethod Assessment Function (pVMAF).

Automating and simplifying content delivery

Designed to automate and simplify transactions between content owners and affiliates, Synamedia's Content Hub introduces the next generation of smart contracts. This B2B marketplace will be a destination where content owners publish live streams and B2B affiliates subscribe to them. This innovative approach offers a quick, easy and secure process for distributing live streams, setting a new standard for efficiency and security.

The business of selling streams to affiliates has traditionally been complex and cumbersome. Synamedia's Content Hub will simplify the process while opening doors to previously untouched revenues. For example, sports content owners typically prioritize selling streams for tier one events because lower tier events require too much time and have a lower return on investment. This new marketplace automates the sales of streams in all tiers, based on the provider's preset parameters, putting them in control of who has access and offering increased revenue with less time commitment.

NAB Booth W2801
LINK: https://kitplus.com/news/synamedia-reshapes-the-future-of-streaming-in...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

10/02/2026

ESPN's Super Bowl Week Studio Footprint Doubles as a Bridge to the Network's First Super Bowl Coming in 2027

From San Fran to Santa Clara down to Los Angeles, ESPN celebrates the Big Game w...

10/02/2026

Canon Novel Lenses Shine Among More Than 115 Canon Lenses at Winter Games

A team of broadcast engineers and experts dispersed across Northern Italy help broadcasters and still photographers keep shooting OBS has put new imaging techn...

10/02/2026

For Karl Malone and the NBC Olympics Audio Team, Dolby Atmos Is Front, Center, and All Around

If you can have the best pictures and the best sound quality for these global ev...

10/02/2026

SVG Sit-Down: Quickplay's Paul Pastor on the Growth of Vertical Video Beyond Social Media

Disney+ will add vertical video within its app this year after ESPN introduced V...

10/02/2026

GameChanger Brings 1080HD Streaming to Youth Sports Production

GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, ...

10/02/2026

Editor-Approved Audiobooks Inspired by the Gothic Spirit of Wuthering Heights'

With a new film adaptation of Wuthering Heights arriving just in time for Valent...

10/02/2026

Spotify Reports Fourth Quarter 2025 Earnings

Today, we announced our fourth quarter 2025 earnings, marking a strong finish to the year with exceptional user growth and continued momentum across the busines...

10/02/2026

Spotify rapporterar resultat fr fjrde kvartalet 2025

I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela v...

10/02/2026

World-first opt-out function now fully integrated on SBS On Demand

World-first opt-out function now fully integrated on SBS On Demand 10 February, 2026 Media releases SBS has announced a suite of audience-first enhancement...

10/02/2026

L3Harris Signs Agreement with Kingdom of Saudi Arabia for Advanced Defense Collaboration

Jennifer Hanley, Vice President, International, L3Harris, signed a Memorandum of...

10/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Intercom

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

10/02/2026

Gracenote Renews Partnership with Google for the AI Age

NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...

10/02/2026

YouTube TV Launches New $64.99 a Month Sports Plan

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Zeiss Introduces Aatma Prime Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

From the Research Lab to the Production Studio - NUGEN Di...

Clear dialogue has long been one of the biggest pain points in post-production. From complex mixes to unpredictable playback environments, intelligibility somet...

10/02/2026

Trump Backs Nexstar-Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC Managing Director Mark Stephens to Retire

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC's Gomez: Fewer Owners Means Fewer Voices

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Study: OTA Broadcasts Offered Lowest Latency of Super Bowl LX Feeds

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

VEON's Kyivstar Expands Digital Healthcare Services in Ukraine with Tabletki.ua Acquisition

10 Feb 2026 VEON's Kyivstar Expands Digital Healthcare Services in Ukraine ...

10/02/2026

Tonys Chocolonely wrestles cocoa exploitation in first-ever TV commercial, Theres Fight in Every Bite

The new TV campaign is set to air on Sky from 10th February - 6th April inviting...

10/02/2026

Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast

Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast Los Angeles, CA, February 10, 2026 - Red Seat Ventures, a division of Fox Corporati...

10/02/2026

Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Digital Supply Chain

Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Dig...

09/02/2026

SMT Brings New AR Weather Visualization, Refreshed Telestration to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and team that make the Super Bowl into true eye c...

09/02/2026

NEP's TFC Infrastructure, Supershooter 71 Power NBC Sports' IBC-Style' Super Bowl LX Infrastructure

Software-defined IP backbone and centralized signal-control hub redefine champio...

09/02/2026

From Alcatraz to an Olympics Handoff at Midfield, NBC Sports Expands Super Bowl Pregame Into Bay Area-Wide Celebration

Broadcasters continue to raise the bar when it comes to producing an eye-catchin...

09/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast on Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

09/02/2026

Sony at Super Bowl LX: Audio, Imaging, and Tracking Tech Power NBC's Broadcast, Officiating Ops, Sideline Comms, and More

Sony's imaging tech is the literal lens through which the spectacle and exc...

09/02/2026

How OBS Uses FPV Drones, 360-Degree Replay To Enhance Storytelling

The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill With four years from one Winter Games to the ...

09/02/2026

Sportradar To Power NBA Fan Experiences Across NBC Sports RSNs through Advanced Data and Enhanced Visual Storytelling

Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...

09/02/2026

New York Festivals Advertising Awards Embraces Sports for 2026 Competition

New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...

09/02/2026

FanDuel TV Calls Super Bowl LX Media Row Home for Up & Adams', Social Media Content

Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site ...

09/02/2026

Super Bowl LX In Review: All of SVG's Onsite Coverage From The Bay Area

Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...

09/02/2026

SBS Media Sustainability Challenge returns for 2026

SBS Media Sustainability Challenge returns for 2026 9 February, 2026 Media releases The challenge offers brands and agencies $500,000 in advertising invent...

09/02/2026

SAFTAs19 OPEN CALL FOR IN-MEMORIAM SEGMENT

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...

09/02/2026

CALL FOR INTERNATIONAL BURSARY APPLICATIONS FOR FILM & TV POSTGRADUATE STUDIES - 2026

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/02/2026

NFVF CALL FOR SUBMISSION FOR TRAINING PROVIDER GRANT - 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...

09/02/2026

L3Harris Red Wolf + Sky Warden: Unmatched Flexibility for Kinetic Strike, EW, ISR and Support Missions

Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...

09/02/2026

Opening Doors for National High-Assurance Communications

The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...

09/02/2026

5 Reasons to Join Calrec at ISE

Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo): -- Meeting / Demo* Meeting...

09/02/2026

Nielsen reveals Australia's top ad spenders and categories for 2025

Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...

09/02/2026

Tegna's KPNX Renews Deal to Broadcast Diamondbacks' Games

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

HBO Max To Launch In The UK & Ireland On March 26

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...

09/02/2026

DPA at Super Bowl LX

From Green Day using 2028s, Charlie Puth's rendition of The Star-Spangled Banner with a d:facto (as well as 4099s on many of the instruments) and Bad Bunny...