Live From the US Open: ESPN's Successfully Serves Up Immersive AR on the Domestic Front, HDR for the World By Ken Kerschbaumer, Editorial Director
Monday, September 9, 2024 - 9:57 am
Print This Story | Subscribe
Story Highlights
The 2024 US Open concluded yesterday afternoon with Italy's Jannik Sinner defeating American Taylor Fritz in the mens final and it also wrapped up a championship that saw ESPN's US Open coverage enhance its on-air graphics look with both Hawkeye virtual graphics as well as more dramatic AR graphics powered by Girraphic who also provided AR graphics for the Australian Open tennis tournament which kicks off the Slam season every January.
(l-to-r) ESPN's Brett Jackson, Isabel Bristol, and Joe Durante outside the ESPN production center at the USTA Billie Jean King Tennis Center.
While Girraphic has worked with ESPN on other sports and platforms this is the first they have lent their expertise, their skill, their vision of what they can do to the tennis atmosphere, says ESPN Tennis Executive Producer Jamie Reynolds. They're already working with TA in Australia, so we've seen this integration before and now we're taking advantage of that relationship and experience and figuring out how to use it here in New York. And that was a benefit because they've already been embedded with our coverage going back to the Australian Open courtesy of Tennis Australia.
Reynolds says that a big difference between the Tennis Australia philosophy and ESPN's is that Tennis Australia was looking to use AR graphics to shape how they wanted the Australian Open's brand to be looked like for a world-wide audience.
But for us we already have this sort of AR functionality in primetime for football, basketball, and baseball and for tennis we are using it to give a demonstrative, larger brand feel that also gives a little bit of sparkle and primetime appeal, he adds.
Isabel Bristol, Manager Animated Graphics Innovation & Production Design, says the creative development began last spring in house, taking inspiration from the current animation package. ESPN then took the design concepts to Girraphic to bring the package to life.
We were looking for a blend of what complemented our current look and identity and in August, we fine-tuned the creative with a nod to some of the design elements the USTA was using in their marketing campaign, she says.
The AR graphics are tied into images captured with the Spidercam and Joe Durante, ESPN, associate director, product engineering, says that from a movement standpoint the Spidercam is the best do those sorts of graphics.
Spidercam is the most stable camera for it, and it was an easy transition for them as they work with our team to create the moves for it, he says. It's been a success and also one of the most talked about pieces of the production.
Brett Jackson, Managing Producer, ESPN Production, credits Charlie Collin, ESPN, motion graphics design, manager, and the ESPN Creative Department with playing a big part in the effort.
They helped bridge the communication [between Girraphic and Spidercam] and design a new look for the US Open, he adds.
Jackson also points to new Hawkeye graphics as another great addition to the production as they have added a new layer of creativity to animations and graphics.
They have been a part of this for multiple years and is constantly amplifying their technology and giving us new options for coverage with different styles of tracking and different information planning, he says. Now Hawkeye is in a cool, virtual setting with it that takes the graphic look to the next level. We first saw it at Wimbledon and now it's here.
ESPN's other big lift this year was working with the USTA to make HDR a reality for the world feed. The HDR production at the US Open used the same BBC-created LUT (look-up-table) that was used at Wimbledon, allowing the production team to get used to that HDR workflow. The HDR coverage included matches at Arthur Ashe Stadium, Louis Armstrong Stadium, the Grandstand, and then courts 5 and 17 (he outside courts (or ACE courts) were produced in SDR using Simplylive ViBox).
Olsen says one of the challenges was the mix of HDR and SDR sources as while most of the cameras operated in HDR mode there were some POV-style cameras that still had to operate in SDR mode. All graphics and archived material were also in SDR and needed to be converted to HDR.
Some consuderations in the workflow were monitoring it as you can't switch out 500 SDR monitors, he adds. We also had to handle conversion between SDR to HDR and apply the correct LUT to the SDR graphics, so you are maintaining the integrity of the colorimetry of brands and sponsors. The hardest part is handling the archive, post-production, and frame rate conversion involved in the SDR/HDR workflows. We have found a lot of people have compared this like going from SD to HD when there was a lot of learning curves.
Steve Raymond, ESPN, senior technical specialist, adds that it took a lot of work to lay out the ecosystem.
We had to a diagram of all the moving parts and where the conversion was required so we could assign devices to the signals, says Raymond. And we also took a fairly conservative approach to HDR as we've seen some stuff that pops too much.
Olsen says the effort has paid off as the images are much improved over SDR.
Arthur Ashe Stadium is unique in that you have shadows that go from north to south in the morning and then from east to west in the afternoon, he says. It's a double whammy but the HDR images show a huge improvement aside from the colorimetry which also allows you to see how vibrant the subject colors are.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Live From the US Open: ESPN's Successfully Serves Up Immersive AR on the Domestic Front, HDR for the World By Ken Kerschbaumer, Editorial Director 
