E!s Live from the Red Carpet: The 2014 Grammy Awards hosted by Ryan Seacrest and Giuliana Rancic on Sunday, January 26 from 6-8pm, scored the network its second highest-rated Live from the Red Carpet Grammys telecast in its history among Households (2.35 coverage rating) behind only 2012's high dating back to 1995. It was the third-most watched Live from the Red Carpet Grammys coverage in Total Viewers (3.1 Million), Adults 18-49 (1.5M), Women 18-49 (1.1M) and Women 18-34 (591,000).
Digitally, Eonline delivered a record-breaking Grammys day of the event in E! digital page views (18.7M, up 6% YOY) and mobile web uniques (1.1M, up 73% YOY). E!'s 2014 Grammy Awards coverage drew over 104,000 tweets on Sunday (up 22% YOY). E!'s Live from the Red Carpet: The 2014 Grammy Awards had the most users engaged on Twitter of any cable network (excluding sports) and was the most talked about red carpet Grammy coverage (76,000 mentions); it was the #2 most tweeted about cable program on Sunday (excluding sports). E!'s Countdown to the Red Carpet: 2014 Grammy Awards ranked in the top 5 most talked about cable programs on Twitter (27,000 mentions, #4 rank excluding sports and premium).
Additionally on air, Countdown to the Red Carpet: 2014 Grammy Awards from 4-6pm was E!'s second highest-rated Countdown Grammys coverage since 2006 in Households (.85, 9% YOY). E!'s second annual After Party: 2014 Grammys from 11:30pm -12:30am grew year-to-year across all measures, doubling in key demos including Households (.75 coverage rating 103%), Total Viewers (884,000, 96%), Adults 18-49 (513,000, 98%), Women 18-49 (375,000, 103%), Adults 18-34 (347,000, 92%) and Women 18-34 (267,000, 121%). *Source Nielsen Media Research, Fast Nationals, Live Same Day, HH Coverage Rating AA% & Demographic 000s; Sunday, 1/26/14 Countdown (4pm-6pm), LRC (6pm-8pm), After Party (11:30pm-12:30am) vs. Year Ago Performance on 2/10/13; Digital Sources: E! digital page views (Eonline.com, Eonline mobile web, mobile apps - Eonline, Fashion Police, LRC, E! Latino) and mobile web - Adobe Analytics 1/26/14 vs. 2/10/13. Social - Nielsen SocialGuide 1/26/14 vs. 2/10/13 excluding sports and premium.
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E!s Live from the Red Carpet: The 2014 Grammy Awards hosted by Ryan Seacrest and Giuliana Rancic on Sunday, January 26 from 6-8pm, scored the network its second highest-rated Live from the Red Carpet Grammys telecast in its history among Households (2.35 coverage rating) behind only 2012's high dating back to 1995. It was the third-most watched Live from the Red Carpet Grammys coverage in Total Viewers (3.1 Million), Adults 18-49 (1.5M), Women 18-49 (1.1M) and Women 18-34 (591,000).
