XIII Jornadas Profesionales Branded Content and advertising creation

XIII Jornadas Profesionales Branded Content and advertising creation Audiovisual Andalusia Foundation organizes the 4th and 5th of June in Seville the 13th edition of its professionals Conference, aimed at companies and professionals of the audiovisual sector and ICT.

The month of June is celebrated in Seville the XIII Edition of the Conference professionals, organized annually by the Fundaci n Audiovisual de Andaluc a Since 2002. This new appointment dedicated in 2014 to the Branded Content and advertising creationIt will favour the encounter and debate of the professionals of the audiovisual sector and ICT around a theme of topical and relevant to the industry.

Sessions, educational vocation, will be held on 4 and 5 June in RTVA multi-purpose room (flag of Andalusia, Av. Jos G lvez, 1.) Isla de la Cartuja) and represent an opportunity to address the creative strategies that allow the development of audiovisual content for new ad formats like Branded Content.

The event, which is aimed at companies and professionals of the audiovisual sectors and TIC, advertising companies, industries (music, editing of books, comics, video games,...), professionals, including creative and technical staff scientists with entrepreneurial vocation, young university students and the public in general, will last for two days, in sessions of morning and afternoon, where alternate presentations on specific topicscharacter theory and practice, and thematic sessions, with entrepreneurs and professionals, who will present their experiences.

Lectures, workshops and case studies in the program

The XIII Jornadas Profesionales Branded Content and advertising creation start on Wednesday, June 4, with the Conference "The new advertising and Branded Content" (10:00-11:00 hours) by Eduardo Pr danos, Content Manager Havas Sports & Entertainment in Havas Media and director of Transmedia, Social TV and Branded Content courses.

It continues the thematic session Advertisers (11:30-13:00 hours) at which involved Cristina Ojeda Vila, Product Manager at Cruzcampo; Eduardo Lazcano, responsible for communication and Digital strategy at Pernod Ricard Espa a; and Jos Manuel Valenzuela, Manager of communication Movistar TV, who addressed Between brand and consumer engagement.

The morning session ends with the thematic session Andalusian experiences (13:00-14:45 hours), which will feature Conchita Blackthorn, Dex Media production Audiovisual production; Juan L pez, head of content, advertising and press at Suractiva Media; Elm Figueredo Gonz lez-Quevedo, CEO & Founder at the Clapperboard PC, S.L.; and Eva Bermudez, CEO of Acrobat productions.

The afternoon will be devoted to workshops of practical cases (17:30-19:30 hours) by Ricardo Sandoval, director of Marketing of Coca-Cola Iberia; Alejandro Pav n, Digital Strategy Manager at Heineken; Eduardo Lazcano, responsible for communication and Digital strategy at Pernod Ricard Espa a; and Manuel Mercader, CEO at Contversion.

The second day (Thursday, 5 June) begins with the thematic session Communication agencies (9:30-11:30 hours) with Santiago Sanchez-lozano, general director of innovation at Ogilvy & Mather; Pedro Jare o, director of Marketing for creative territory; Maria Boix, Managing Partner at Tin BCS whale; and Javier Lasa, co-founder of NativeAD, who will reflect on the Branded Content strategy.

The program continues with the thematic session Media (12:00-13:30 hours) in which involved Javier Andr s Ortega, Marketing director at Atresmedia advertising; Yolanda Marug n, Director of Enminuscula-group Sequoia; and Felipe Jim nez, director of Tuiwok studies for ZEPELIN - Endemol Beyond.

Rafael Garc a del Poyo, of Osborne Clarke, will close the Conference with a theme session (13:30-14:30 hours) dedicated to "Legal aspects of the Branded Content".

Registration and information The XIII Jornadas professionals "Branded Content and creating advertising" will take place on 4 and 5 June RTVA multi-purpose room (flag of Andalusia, Av. Jos G lvez, 1.) The Cartuja Sevilla Island).

Attendance at the seminar is free, and registration is carried out by order of arrival until full capacity is reached (90 people). The registration deadline is Tuesday, may 27, 2014.

The Conference may also follow live streaming and using the hashtag #BrandedContentFava.

More information here954-468-073 phone or in this mail.

LINK:	http://www.panoramaaudiovisual.com/en/2014/05/16/xiii-jornadas-profesi...
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