Dejero Mobile Transmitters Deliver Live Coverage of Marathon to Internet Viewers Across the World 29 October 2014
News
Dejero, award-winning creator of the industrys most powerful and versatile family of mobile newsgathering products, today announced that Endless Potential Media Group (EPMG) selected Dejero LIVE 20/20 Transmitters for its live streaming coverage of the Scotiabank Toronto Waterfront Marathon (STWM), which took place on Oct. 19. Using eight rugged and portable LIVE 20/20 Transmitters deployed on motorcycles, EPMG produced a nine-camera HD webcast for live streaming to the STWM website and Canada Running Series YouTube channel.
"The ability to stream live HD coverage to the Internet means we had an opportunity to share the Scotiabank Toronto Waterfront Marathon with running communities all over the world. That kind of reach would have been difficult, if not impossible, with traditional television broadcasting," said Alan Brookes, race director, STWM. "With the Dejero mobile transmission technology, we were able to bring the marathon to the world very cost-effectively without sacrificing video quality."
For the second year EPMG produced the STWM from downtown Toronto in lieu of traditional television broadcast coverage, which was discontinued in 2011. EPMG provided start-to-finish coverage of the race, with commentators in the studio tracking the progress of the runners. Live HD race footage was also supplied directly from the course by camera operators on motorcycles, each equipped with a LIVE 20/20 Transmitter. Each transmitter sent a signal using available cellular networks to the EPMG broadcast center in Mississauga, Ontario, where four Dejero LIVE Broadcast Servers received the video streams and processed them for uploading to the STWM and Canada Running Series websites.
"Covering outdoor events used to require big, expensive trucks to transmit satellite or microwave signals to television. Dejero has put the TV truck in a box with the LIVE 20/20 Transmitter, which can be set up anywhere in seconds to broadcast live or recorded video from the field at a fraction of the cost of a truck," said Matt Hortobagyi, executive producer, Endless Potential Media Group. "With the LIVE 20/20 Transmitters, we were able to stream high-quality HD video right from the heart of the STWM and give marathon fans a you are there experience that was much more mobile, immediate, and engaging than traditional event coverage."
"The STWM is one of North Americas elite-level marathons with participants from all over the world, and EPMG does an outstanding job of bringing the action to life for marathon fans everywhere," said Brian Cram, CEO of Dejero. "Using our LIVE 20/20 Transmitters, EPMG is demonstrating that live Internet streaming is indeed the wave of the future for this type of event coverage enabling broadcasters to bypass the costs associated with traditional mobile coverage to bring the content directly to their multiscreen audiences instantly."
SWTM fans were able to view the live coverage at www.youtube.com/CanadaRunningSeries, with a link to the channel from www.stwm.ca.
More information about the LIVE 20/20 Transmitter and the complete Dejero LIVE Platform is available at www.dejero.com.
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About Endless Potential Media Group
Founded in 2011, Endless Potential Media Group (EPMG) offers video solutions for businesses across Ontario. EPMG is committed to delivering high-quality and affordable products that strengthen marketing strategies and improve corporate communications. Specializing in live streaming, video production, and video consulting, EPMG works closely with each client to meet their needs. EPMG takes an old-fashioned approach to new media, providing personalized services with professional products.
About Dejero
From video capture and transmission to management and distribution, Dejero solutions help broadcasters, media companies, and organizations of all sizes reach their global multiscreen audiences instantly and cost-effectively. Dejeros LIVE Platform simplifies the acquisition and broadcast of live video on-air and online through a broad range of traditional and emerging uplink solutions. The platform, including portable transmitters and software for laptops and smartphones, intelligently manages or bonds wireless connections (3G/4G/LTE, Wi-Fi, Ethernet, microwave, and satellite) to deliver optimal picture quality. In addition, customers are able to centrally monitor and manage Dejero devices and live feeds in the cloud for streamlined content delivery and enhanced operational efficiency. Dejero is privately held and based in Waterloo, Ontario, Canada. For more information, visit www.dejero.com.
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Dejero Mobile Transmitters Deliver Live Coverage of Marathon to Internet Viewers Across the World 29 October 2014
