When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
A creative twist on the popular get ready with me social media trend, the album showcases both up-and-coming talent and more established artists, including Betty Who, Charlotte Rose Benjamin, Mariangela, Meduulla, Alana, Black Gatsby, Jenita, Dianna Lopez, Zoe Ko, Olivia Reyes, Tasty Lopez, and Cakes da Killa.
Infused with the creative energy and spirit of these artists, the songs encourage fans to embrace their individuality. By highlighting these rising stars, Spotify and e.l.f. aim to foster a sense of community and belonging among our listeners, bridging the worlds of music and beauty. And with e.l.f. Cosmetics leveraging our ad platform, the brand not only expands its reach but also connects more authentically with music fans.
To celebrate the launch, For the Record caught up with Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Cosmetics, and pop trailblazer Betty Who, whose track Wings is all about self-love. We chatted about the project: how it came to be, what it represents, and the artistry that ties it all together.
Patrick, what inspired e.l.f. to create this album? Patrick: We were inspired by the countless get ready with me beauty videos that have flooded our social media feeds. Our community loves to listen to music while they get ready, so we wanted to create an album that would be the perfect soundtrack for their beauty routines. Then we did some more digging and found out that 92% of women say listening to music while getting ready boosts their mood, so we knew we were onto something good!
We have a history of merging beauty and music, including our chart-topping single with Manuel Turizo, ojos. labios. cara. and our previous holiday album, e.l.f. The Hauls. Our new entertainment arm, e.l.f. made, allows us to fully immerse ourselves in this creative project and take on entertainment with more vigor. The album is a megaphone for emerging artists and gives them a platform to step into their whole selves and share their magic.
How did you land on the featured artists? Patrick: We wanted to create an album that reflected our unique global community, so we tapped into a group of artists that represents the diversity of our e.l.f. beauty enthusiasts. We included global artists like Betty, as well as local talent like Olivia Reyes, who was a contestant on The Voice and is one of our employees at e.l.f.!
We first heard Olivia sing last year at a company off-site and all the stars aligned. We knew there was so much power in her voice, and we had to share it with our community. By featuring artists from different backgrounds and experiences, we're continuing to celebrate inclusivity and champion every eye, lip, and face.
Betty, what was it like to work on this project? Betty: It's been such a pleasure to work with e.l.f. throughout this process. I love being in the studio and being on set, so this collaboration has given me such a fun opportunity to combine those two passions. I think I have a lot of crossover with e.l.f. in the kind of art I want to make. Their message of inclusivity and accessibility really speaks to me.
Betty Who
Tell us about Wings, your song on the album. Betty: The second I heard Wings, I knew I wanted to be a part of it. I think of music as a mantra sometimes-the songs we listen to are spells that we're casting, if you want to get *witchy* with it. So this is the perfect song to inspire confidence and self-love, even on days when those feelings feel far away.
Music and makeup are forms of self-expression. Why do you think they're both so special and important to promote? Patrick: Music and makeup can have a profound impact on how we feel about ourselves. We're merging these worlds because they can help us connect with others, express our individuality, and feel more confident. Ultimately, we can help our community unlock their full potential and feel empowered to be themselves.
Betty: The possibilities of self-expression through makeup are endless. Makeup is such a beautiful and fun way to try new things and decide who we are on a day-to-day basis. Some days I'm subtle, some days I'm an over-the-top diva! Having the ability to choose who I want to be on any given day is so freeing.
What's your get ready with me anthem? Betty: Well, we've obviously made the perfect playlist for getting ready with this album. And something about my song Wings makes me feel like all my best friends are standing in the mirror next to me while I get ready, gassing me up.
Patrick: One of the things I love about this album is that there are anthems for every mood. Depending on how I'm feeling, I might choose a different song to help set my intentions for my day ahead. It's hard to choose a favorite because they're all in heavy rotation as I'm getting ready in the morning, in the car to work, and when I need that extra boost on the weekends.
Describe e.l.f.'s album in three words. Betty: FULL. OF. BOPS!
Patrick: Inclusive. Magnetic. And e.l.f.ing empowering!
Stream Get Ready With Music, The Album on Spotify.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
