When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
A creative twist on the popular get ready with me social media trend, the album showcases both up-and-coming talent and more established artists, including Betty Who, Charlotte Rose Benjamin, Mariangela, Meduulla, Alana, Black Gatsby, Jenita, Dianna Lopez, Zoe Ko, Olivia Reyes, Tasty Lopez, and Cakes da Killa.
Infused with the creative energy and spirit of these artists, the songs encourage fans to embrace their individuality. By highlighting these rising stars, Spotify and e.l.f. aim to foster a sense of community and belonging among our listeners, bridging the worlds of music and beauty. And with e.l.f. Cosmetics leveraging our ad platform, the brand not only expands its reach but also connects more authentically with music fans.
To celebrate the launch, For the Record caught up with Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Cosmetics, and pop trailblazer Betty Who, whose track Wings is all about self-love. We chatted about the project: how it came to be, what it represents, and the artistry that ties it all together.
Patrick, what inspired e.l.f. to create this album? Patrick: We were inspired by the countless get ready with me beauty videos that have flooded our social media feeds. Our community loves to listen to music while they get ready, so we wanted to create an album that would be the perfect soundtrack for their beauty routines. Then we did some more digging and found out that 92% of women say listening to music while getting ready boosts their mood, so we knew we were onto something good!
We have a history of merging beauty and music, including our chart-topping single with Manuel Turizo, ojos. labios. cara. and our previous holiday album, e.l.f. The Hauls. Our new entertainment arm, e.l.f. made, allows us to fully immerse ourselves in this creative project and take on entertainment with more vigor. The album is a megaphone for emerging artists and gives them a platform to step into their whole selves and share their magic.
How did you land on the featured artists? Patrick: We wanted to create an album that reflected our unique global community, so we tapped into a group of artists that represents the diversity of our e.l.f. beauty enthusiasts. We included global artists like Betty, as well as local talent like Olivia Reyes, who was a contestant on The Voice and is one of our employees at e.l.f.!
We first heard Olivia sing last year at a company off-site and all the stars aligned. We knew there was so much power in her voice, and we had to share it with our community. By featuring artists from different backgrounds and experiences, we're continuing to celebrate inclusivity and champion every eye, lip, and face.
Betty, what was it like to work on this project? Betty: It's been such a pleasure to work with e.l.f. throughout this process. I love being in the studio and being on set, so this collaboration has given me such a fun opportunity to combine those two passions. I think I have a lot of crossover with e.l.f. in the kind of art I want to make. Their message of inclusivity and accessibility really speaks to me.
Betty Who
Tell us about Wings, your song on the album. Betty: The second I heard Wings, I knew I wanted to be a part of it. I think of music as a mantra sometimes-the songs we listen to are spells that we're casting, if you want to get *witchy* with it. So this is the perfect song to inspire confidence and self-love, even on days when those feelings feel far away.
Music and makeup are forms of self-expression. Why do you think they're both so special and important to promote? Patrick: Music and makeup can have a profound impact on how we feel about ourselves. We're merging these worlds because they can help us connect with others, express our individuality, and feel more confident. Ultimately, we can help our community unlock their full potential and feel empowered to be themselves.
Betty: The possibilities of self-expression through makeup are endless. Makeup is such a beautiful and fun way to try new things and decide who we are on a day-to-day basis. Some days I'm subtle, some days I'm an over-the-top diva! Having the ability to choose who I want to be on any given day is so freeing.
What's your get ready with me anthem? Betty: Well, we've obviously made the perfect playlist for getting ready with this album. And something about my song Wings makes me feel like all my best friends are standing in the mirror next to me while I get ready, gassing me up.
Patrick: One of the things I love about this album is that there are anthems for every mood. Depending on how I'm feeling, I might choose a different song to help set my intentions for my day ahead. It's hard to choose a favorite because they're all in heavy rotation as I'm getting ready in the morning, in the car to work, and when I need that extra boost on the weekends.
Describe e.l.f.'s album in three words. Betty: FULL. OF. BOPS!
Patrick: Inclusive. Magnetic. And e.l.f.ing empowering!
Stream Get Ready With Music, The Album on Spotify.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
