When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
A creative twist on the popular get ready with me social media trend, the album showcases both up-and-coming talent and more established artists, including Betty Who, Charlotte Rose Benjamin, Mariangela, Meduulla, Alana, Black Gatsby, Jenita, Dianna Lopez, Zoe Ko, Olivia Reyes, Tasty Lopez, and Cakes da Killa.
Infused with the creative energy and spirit of these artists, the songs encourage fans to embrace their individuality. By highlighting these rising stars, Spotify and e.l.f. aim to foster a sense of community and belonging among our listeners, bridging the worlds of music and beauty. And with e.l.f. Cosmetics leveraging our ad platform, the brand not only expands its reach but also connects more authentically with music fans.
To celebrate the launch, For the Record caught up with Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Cosmetics, and pop trailblazer Betty Who, whose track Wings is all about self-love. We chatted about the project: how it came to be, what it represents, and the artistry that ties it all together.
Patrick, what inspired e.l.f. to create this album? Patrick: We were inspired by the countless get ready with me beauty videos that have flooded our social media feeds. Our community loves to listen to music while they get ready, so we wanted to create an album that would be the perfect soundtrack for their beauty routines. Then we did some more digging and found out that 92% of women say listening to music while getting ready boosts their mood, so we knew we were onto something good!
We have a history of merging beauty and music, including our chart-topping single with Manuel Turizo, ojos. labios. cara. and our previous holiday album, e.l.f. The Hauls. Our new entertainment arm, e.l.f. made, allows us to fully immerse ourselves in this creative project and take on entertainment with more vigor. The album is a megaphone for emerging artists and gives them a platform to step into their whole selves and share their magic.
How did you land on the featured artists? Patrick: We wanted to create an album that reflected our unique global community, so we tapped into a group of artists that represents the diversity of our e.l.f. beauty enthusiasts. We included global artists like Betty, as well as local talent like Olivia Reyes, who was a contestant on The Voice and is one of our employees at e.l.f.!
We first heard Olivia sing last year at a company off-site and all the stars aligned. We knew there was so much power in her voice, and we had to share it with our community. By featuring artists from different backgrounds and experiences, we're continuing to celebrate inclusivity and champion every eye, lip, and face.
Betty, what was it like to work on this project? Betty: It's been such a pleasure to work with e.l.f. throughout this process. I love being in the studio and being on set, so this collaboration has given me such a fun opportunity to combine those two passions. I think I have a lot of crossover with e.l.f. in the kind of art I want to make. Their message of inclusivity and accessibility really speaks to me.
Betty Who
Tell us about Wings, your song on the album. Betty: The second I heard Wings, I knew I wanted to be a part of it. I think of music as a mantra sometimes-the songs we listen to are spells that we're casting, if you want to get *witchy* with it. So this is the perfect song to inspire confidence and self-love, even on days when those feelings feel far away.
Music and makeup are forms of self-expression. Why do you think they're both so special and important to promote? Patrick: Music and makeup can have a profound impact on how we feel about ourselves. We're merging these worlds because they can help us connect with others, express our individuality, and feel more confident. Ultimately, we can help our community unlock their full potential and feel empowered to be themselves.
Betty: The possibilities of self-expression through makeup are endless. Makeup is such a beautiful and fun way to try new things and decide who we are on a day-to-day basis. Some days I'm subtle, some days I'm an over-the-top diva! Having the ability to choose who I want to be on any given day is so freeing.
What's your get ready with me anthem? Betty: Well, we've obviously made the perfect playlist for getting ready with this album. And something about my song Wings makes me feel like all my best friends are standing in the mirror next to me while I get ready, gassing me up.
Patrick: One of the things I love about this album is that there are anthems for every mood. Depending on how I'm feeling, I might choose a different song to help set my intentions for my day ahead. It's hard to choose a favorite because they're all in heavy rotation as I'm getting ready in the morning, in the car to work, and when I need that extra boost on the weekends.
Describe e.l.f.'s album in three words. Betty: FULL. OF. BOPS!
Patrick: Inclusive. Magnetic. And e.l.f.ing empowering!
Stream Get Ready With Music, The Album on Spotify.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
When it comes to self-expression, music and makeup are powerful tools that often go hand in hand. That's why Spotify is excited to spotlight a new project from e.l.f. Cosmetics: Get Ready With Music, The Album. The cosmetics brand worked with a diverse group of artists to create 16 original tracks for its very own album, celebrating beauty, belonging, and expression.
