
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. While we can learn a lot about the filmmakers from the 2024 Sundance Film Festival through the art that these storytellers share with us, there's always more we can learn about them as people. This year, we decided to get to the bottom of those artistic wells with our ongoing series: Give Me the Backstory!
A filmmaker is bound to feel self-imposed pressure when it comes to their feature debut. In Pedro Freire's case, that pressure was compounded by his choice of subject: his late mother, Brazilian actor Malu Rocha. Written and directed by Freire, Malu follows its title character as she contends with middle age, tense relationships with her adult daughter and conservative mother, and the fact that her glory days are behind her.
As it is a very personal film, I cried a lot during the process, from the first versions of the script to editing. I think I only stopped crying during the color correction, admits Freire. During filming, in the most dramatic scenes, I would go up to the actresses to talk to them between takes, and I would be bathed in tears. But sharing the stakes proved to be the best direction he could give. The subject was deeply emotional for me, and it became that way for them, too.
Malu premiered at the 2024 Sundance Film Festival as part of the World Cinema Dramatic Competition. And though Freire's feature directorial debut involved a lot of crying, he insists that the act of filmmaking is a joyful one - and powerful. I have a lot of fun directing films, directing actors, thinking about camera positioning, editing. And I believe that we all have to seek in life to work with something that gives us joy and the desire to continue living, he explains. At the same time, cinema is an extremely powerful means of transmitting ideas and emotions. So there is a huge responsibility in making a film - making a film is always a political act. So I try to find a path in cinema where I can have fun and make a difference in the world at the same time.
Read on to learn more about Malu and its director, including Freire's favorite part of the filmmaking process and why he believes this story needs to be told now.
North America Stories
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
The company's chief revenue officer shares its new messaging emphasizing its...
04/11/2026
Gravity Media has brought its SMARThead robotic camera technology to the United ...
04/11/2026
WWE and The Walt Disney Company have announced a two-day takeover of ESPN Wide W...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to change how it mixed commentary for the 2026 World Football Championship. Where six com...
04/11/2026
D sseldorf-based production company Bildquadrat is using Riedel's Virtual SmartPanel (VSP) to expand its intercom infrastructure for mobile and geographical...
04/11/2026
Verizon, an official NFL partner since 2010, has outlined its network and connected-technology work for the 2026 NFL season, spanning officiating, coach communi...
04/11/2026
It's not just the video. The in-venue sound and noise also bring the energy ...
04/11/2026
London - October 29, 2026 - Creative software developer Foundry today announced ...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...
04/11/2026
For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...
04/11/2026
Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...
04/11/2026
Towson University Relies on Blackmagic Design for Media Production
Brie Clayton November 4, 2026
0 Comments
DaVinci Resolve Studio implementation driv...
04/11/2026
Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...
04/11/2026
NAB Show New York 2026 Innovation
David Kirk November 3, 2026
0 Comments
Now in its 11th year, NAB Show New York was established as an East Coast vari...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...
03/11/2026
Grass Valley has announced that France T l visions has completed the first phase...
03/11/2026
SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...
03/11/2026
Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...
03/11/2026
CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...
03/11/2026
Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...
03/11/2026
Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...
03/11/2026
The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...
03/11/2026
Stephen Arnold Music has developed the original musical theme and sonic branding...
03/11/2026
Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...
03/11/2026
Able to provide unique views from inaccessible positions, the in-house-built tec...
03/11/2026
In under two years, a seven-person startup has grown to more than 270 staffers, ...
03/11/2026
The company's mobile technology is intended to enhance digital storytelling and turn young athletes into content creators
Olympics history is currently bei...
03/11/2026
There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...
03/11/2026
Telstra Broadcast Services may call Australia home but this year it continued to...
03/11/2026
New path-to-purchase research solution connects 30 consumer categories and more ...
03/11/2026
Latest Nielsen data reveals a surge in advertising investment during key festive...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...