
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. While we can learn a lot about the filmmakers from the 2024 Sundance Film Festival through the art that these storytellers share with us, there's always more we can learn about them as people. This year, we decided to get to the bottom of those artistic wells with our ongoing series: Give Me the Backstory!
A filmmaker is bound to feel self-imposed pressure when it comes to their feature debut. In Pedro Freire's case, that pressure was compounded by his choice of subject: his late mother, Brazilian actor Malu Rocha. Written and directed by Freire, Malu follows its title character as she contends with middle age, tense relationships with her adult daughter and conservative mother, and the fact that her glory days are behind her.
As it is a very personal film, I cried a lot during the process, from the first versions of the script to editing. I think I only stopped crying during the color correction, admits Freire. During filming, in the most dramatic scenes, I would go up to the actresses to talk to them between takes, and I would be bathed in tears. But sharing the stakes proved to be the best direction he could give. The subject was deeply emotional for me, and it became that way for them, too.
Malu premiered at the 2024 Sundance Film Festival as part of the World Cinema Dramatic Competition. And though Freire's feature directorial debut involved a lot of crying, he insists that the act of filmmaking is a joyful one - and powerful. I have a lot of fun directing films, directing actors, thinking about camera positioning, editing. And I believe that we all have to seek in life to work with something that gives us joy and the desire to continue living, he explains. At the same time, cinema is an extremely powerful means of transmitting ideas and emotions. So there is a huge responsibility in making a film - making a film is always a political act. So I try to find a path in cinema where I can have fun and make a difference in the world at the same time.
Read on to learn more about Malu and its director, including Freire's favorite part of the filmmaking process and why he believes this story needs to be told now.
North America Stories
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
03/08/2026
(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...
03/08/2026
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...
01/08/2026
Early Registration Opens for the 2026 SMPTE Media Technology Summit
Brie Clayton July 31, 2026
0 Comments
Initial Program Announced Alongside New Medi...
01/08/2026
August 2026 Promotion - 30% off All Ivory 3 Upgrades
Looking to take your music to a new level of expression? Throughout August, Save 30% on ALL Ivory 3 Upgrad...