
By Stephanie Ornelas
Sundance Collab participants signed in from around the world to listen to Sofia Coppola (Lost in Translation, Marie-Antoinette) talk about her new film Priscilla.
Sundance audiences saw Coppola make her directorial debut with The Virgin Suicides at the Festival in 2000. Now, viewers are heading to theaters to see her highly anticipated biopic based on Priscilla Beaulieu Presley's 1985 memoir Elvis and Me.
During Collab's Spotlight Event: Sofia Coppola on Priscilla, Coppola walks participants through her filmmaking process, from balancing different themes to building the Graceland set from the ground up and staying true to Presley's point of view. In addition to sharing some of her biggest takeaways before and during production, Coppola also looks back at some of the lessons she learned from her early projects and shares advice from her father, Francis Ford Coppola.
My dad told me, Know what your theme is. Be able to say the theme of your movie in one word. So, if anybody asks you, Which shirt do you want her to wear? What cup do you want her to hold?' Think about what the theme is. And [that] helps you make all these decisions because, as a director, you're just making decisions all day long.
Here are just a few takeaways from the online event:
The process of adapting
Coppola enjoys adapting works for her projects because filmmakers already have something to work with. It's a puzzle that needs to be unlocked. How do you translate the book into a visual medium? I enjoy that part.
Looking back at when she made The Virgin Suicides, she explains how she wanted to be true to Jeffrey Eugenides' book of the same name. It was the same for Priscilla, however Coppola also leaned into many personal conversations she had with Presley, even if those details weren't in her memoir.
If [Priscilla] told me something that wasn't in the book, I could add that, and it would feel true. So, in a way, you can kind of gather information from outside a little bit more. [The film] has the research aspect of just learning about the time, looking at photos and their home movies, and looking for clues for insight.
I've learned with adapting, you have to sometimes combine locations and combine characters, Coppola continues. Because I've been directing, I know [that] when we actually go to film, I have to be kind of practical. You can't have too many different locations. But really, it's like an editing process. I just try to go through the book and pick out my favorite moments that stick out, and then my goal is to capture the essence of her story. And you have to lose a lot of things. Which parts are the most important to tell the story that you want to tell?
Then, Coppola will start to put images together and make a vision board. I make [what] will eventually become a little book that I give the crew. And [I] just start to be immersed in the world and listen to music that feels related to that time.
Balancing opposing themes
Priscilla explores themes like loneliness, teenage angst, and social status, but the film also says a lot with the unsaid. Coppola explains how she develops characters to convey their inner emotions and their journeys on screen.
I always am interested in what people don't say, and the spaces in between. A lot of times, you don't say what you feel, and it comes out in some behavior. I love all those in-between moments, feeling that tension. I'm always interested when the characters are alone and what they do more than what's said. I think about it when I'm writing because my scripts are pretty minimal. But usually, it's more about the visuals of the moments.
Coppola works to strike a balance between the darker and more problematic side of Elvis and the tender, lighthearted moments between him and Priscilla. Moderator Erica Elson, one of Sundance Collab's digital course and event producers, was curious how she was able to establish that tone and stay true to it throughout the entire film.
I really wanted to balance the dark and the fun of it. I cast Jacob because he's so lovable and charming. And that's how it sounded like Elvis was. I really wanted to show the rollercoaster of what her relationship sounded like, emphasizes Coppola.
It was Memphis in the '60s. He expected her to stay at home and wait for him while the guys go out. There's no thought about what she might need to be fulfilled. But I really tried to balance, and I really took it all from her book and her perspective.
And exploring the creative struggles Elvis often dealt with was crucial, adds Coppola. I thought [it] was important to understand where his frustrations are coming from, and just try to make them as human as possible without judging them. So I really tried to stay in her point-of-view [and] show the other characters as full characters.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
14/10/2025
14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November
Knee High Spies
Kids, assemble! The ABC and Screen Australi...
13/10/2025
Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...
13/10/2025
Media Climate Accord aims to offer united approach to M&E industry sustainabilit...
13/10/2025
Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...
13/10/2025
Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock
Monday, October 13, 2025 - 09:17
Print This Story
After more t...
13/10/2025
FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...
13/10/2025
New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...
13/10/2025
Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery
Mid-Atl...
13/10/2025
Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...
13/10/2025
The next AI revolution starts where rockets launch. NVIDIA DGX Spark's first...
13/10/2025
Abu Dhabi, UAE October 13, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
13/10/2025
Nick Blood and Saffron Hocking lead casting for Hit Point, brand new original drama series for U and U&Dave
Developed & Produced by Urban Myth Films (a STUDIOC...
13/10/2025
The series from A24 will land in the UK & Ireland in 2026Monday 13 October 2025
...
13/10/2025
Back to All News
Grand Galaxy Hotel' Open for Business: Netflix Confirms Production and Cast
Entertainment
13 October 2025
GlobalSouth Korea
Link copi...
13/10/2025
Back to All News
Netflix Partners with GOBELINS Paris and Guillermo del Toro to...
13/10/2025
Back to All News
Stories Set to Thrill, Move, and Entertain: Netflix Announces ...
13/10/2025
Fox Corporation Executives to Discuss First Quarter Fiscal 2026 Financial Result...
13/10/2025
At the OCP Global Summit, NVIDIA is offering a glimpse into the future of gigawa...
13/10/2025
Season 2 brings murder and West of Ireland humour - and rain - to our screens, with M ir ad Tyers joining the cast
Watch trailer here.
A small-town obituary w...
13/10/2025
The Katie Hannon Interview Live airs tonight & Wednesday night at 7pm
As part of RT 's comprehensive election campaign coverage, journalist Katie Hannon w...
11/10/2025
SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Kevin Tucker on Guidin...
11/10/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
11/10/2025
STAMFORD, Conn. In a move that highlights the growing importance of streaming apps on pay TV platforms, Charter Communications' Spectrum operating brand has...
11/10/2025
Netflix is expanding its video game offerings from mobile into TV by launching party games that its subscribers can play on smart TVs....
11/10/2025
STAMFORD, Conn. Charter Communications' Spectrum News has reached an deal with Comcast to expand distribution of its local news channels to Xfinity TV cust...
11/10/2025
Professional podcasts are booming. They're an effective way to establish company executives as industry leaders, humanize a large organization, drill down o...
11/10/2025
PlayBox Neo, a leading provider of media playout and channel branding solutions, will present its PlayBox Neo Suite media platform for the first time in the U.S...
11/10/2025
As a testament to its commitment to the broadcast market, FOR-A America will bring several popular and future-facing technologies to the NAB Show New York, runn...
11/10/2025
European technology developer Profuz Digital reflects on another successful IBC Show in Amsterdam from 12 15 September after showcasing the latest version of ...
11/10/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative, is headin...
11/10/2025
Lightware, an industry leader in signal management, is at the center of a growing range of high-profile integrations with its UBEX platform. Built to deliver un...
11/10/2025
FOR-A Latin America and the Caribbean (LAC) will bring its industry-leading signal processing, frame rate conversion and graphics playout software to CAPER 2025...
11/10/2025
Clear-Com is happy to announce its latest collaboration with BNE Productions, a premier production company known for delivering world-class audio for live even...
11/10/2025
Dean's List: Tommy Neblett Shares His YouTube Top Five Boston Conservatory's dean of dance reveals his favorite student dance videos.
By
Sarah Godcher...
10/10/2025
SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Jeff Tucker on Guiding...
10/10/2025
SVG Students To Watch: Vincent Macri, Monmouth University The Jersey local runs Camera 1 on Hawks games and is expanding into technical directing By Brandon Co...
10/10/2025
Flexible budgets: Inside the DFL's new customisable camera concepts for Bund...
10/10/2025
Facing the future: TVN on its technical services for the new Bundesliga season with remote production and all the bells and whistles By Heather McLean
Monday...
10/10/2025
Evolving in-house: Developing broadcast expertise and pushing the women's ga...
10/10/2025
Growing the game: The Deutscher Fu ball-Bund on pushing production innovation fo...
10/10/2025
Proximity and authenticity: DFL kicks off the new football season with more broa...
10/10/2025
Spectrum Brings Select L.A. Lakers Games to Apple Vision Pro With New Immersive ...
10/10/2025
From left, Scoot McNairy, Andrew Durham, Nessa Dougherty, and Emilia Jones attend the premiere of Fairyland at the 2023 Sundance Film Festival. Photo by Jemal...
10/10/2025
By Chuck Parker, CEO of Sohonet
If you work in film and television, you can feel it: anxiety is high. Budgets are tight, schedules are tighter, and AI is a c...
10/10/2025
L3Harris' WESCAM MX-Series EO/IR sensor systems have a long history of supporting complex missions in harsh environments, as seen here on a Kaplan-20 Next G...
10/10/2025
Cobalt Digital Booth # 607 // Journalists: Click to visit Cobalt
NAB NY 2025 Audio monitors join Cobalt's platform, including its latest routers, multiview...
10/10/2025
NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...
10/10/2025
CHAMPAIGN, Ill. Cobalt Digital will feature its Aria series of audio solutions designed to simplify monitoring, embedding and routing at NAB Show New York, set ...
10/10/2025
LOS ANGELES and PONTE VEDRA BEACH, Florida Amazon's Prime Video has announced a new deal that will allow it to exclusively stream a revival of the PGA Tour&...