
Antenna 3 and LaSexta, chains of higher quality and more entertaining study Los dos canales de Atresmedia TV repiten, adem s, en el primer puesto de las TV con mejores presentadores y con la programaci n m s variada seg n un estudio de Personality Media, realizado a m s de 20.000 consumidores.
Antena 3 y LaSexta repiten como las cadenas de televisi n preferidas por los espa oles, las de mayor calidad y las m s entretenidas, seg n el an lisis recogido en el cuarto estudio de Imagen de las televisiones realizado por Personality Media.
El estudio analiza las preferencias de los consumidores acerca de la calidad, la variedad e innovaci n de la programaci n, la valoraci n de los programas de televisi n o el grado de identificaci n de los espectadores con las distintas ofertas y, en esta ocasi n, ha contado con una muestra de cerca de 22.000 personas mayores de 14 a os y se ha realizado entre los meses de mayo y junio de 2017.
De acuerdo a este an lisis, Antena 3 (17%) y LaSexta (15%) se sit an, por cuarto a o consecutivo, como las cadenas favoritas para los espa oles. Las principales cadenas de Atresmedia TV se reparten el liderazgo en ocho de las once categor as que conforman el an lisis teniendo en cuenta los atributos positivos de las cadenas (programaci n variada, mejores programas informativos, cadena m s entretenida, mayor calidad, buenos presentadores, programaci n innovadora, identificaci n con sus programas, canal preferido, mayor credibilidad, gusta a todos los p blicos ).
Y posiciona, adem s, a Atresmedia Televisi n a la cabeza del Top 15 en el ranking de los programas con mayor calidad, siendo el Grupo que cuenta con una mayor representaci n (10 de 15) de los 79 programas consultados.
El cuarto Estudio de Imagen de Personality Media vuelve a situar a Antena 3 (17% y laSexta (15%) como las televisiones preferidas para los encuestados. En asociaci n de atributos, los consumidores declaran que las cadenas de Atresmedia TV son, asimismo, las de mayor calidad (23% y 20%, respectivamente), las que cuentan con una programaci n m s variada (27% y 18%), las m s entretenidas (28% y 21%) y las que cuentan con los mejores presentadores (28% y 24%).
LaSexta, la programaci n m s innovadora
En otro de los aspectos analizados, el estudio destaca que Antena 3 es la televisi n que m s gusta a todo tipo de p blicos (29%), mientras que laSexta despunta en que cuenta con la programaci n m s innovadora (26%). Ambas cadenas son tambi n con las que m s se identifican los espa oles.
En cuanto al ranking de los 79 espacios evaluados por los espectadores en este estudio y emitidos por los principales canales en abierto, diez de los quince programas mejor puntuados por su calidad corresponden de nuevo a las principales cadenas de Atresmedia TV.
Antena 3 Noticias and LaSexta Noticias, los sellos informativos de las cadenas del Grupo, se sit an a la cabeza de este listado, con un 39% y un 35%, respectivamente. De hecho, las noticias de Antena 3 aumentan considerablemente la percepci n de calidad entre los espectadores al subir 4 puntos hasta situarse, por primera vez, a la cabeza del ranking. Los Simpson', El intermedio', Salvados', Equipo de investigaci n', El hormiguero 3.0' y Al rojo vivo' se sit an tambi n en las primeras posiciones de esta lista.
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