Vivendi to expand footprint acro Africa

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Vivendi to expand footprint across Africa --

Mon, 06 Mar 2017 13:26

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Vivendi plans to open multiple CanalOlympia cinema venues throughout the African continent this year. These cinema and entertainment venues are part of a network of several dozen such venues to be deployed progressively in Central and Western Africa.

On 11 January 2017, CanalOlympia opened its doors in Conakry (Guinea), quickly followed by the opening of the venues in Douala (Cameroon) on 18 January, Niamey (Niger) on 1 February and Ouagadougou (Burkina Faso) on 25 February, starting day of Fespaco, the pan-African cinema and television festival of which Vivendi subsidiary Canal Group is one of the main sponsors.

Additional venues are due to be opened in other African countries over the course of 2017.

The CanalOlympia venues aim to facilitate access to culture and entertainment in countries that are often lacking such facilities and to stimulate talent development across the African continent. They have a unique architectural design which permits them to accommodate 300 people indoors and several thousand outdoors. The premises are outfitted with state-of-the-art digital projection and sound equipment. They use solar panels and storage batteries, allowing each location to be energy self-sufficient.

Each CanalOlympia venue offer includes 18 movie showings per week, six days a week, with a movie line-up usually coinciding with the French premieres. Every week, three screening sessions are reserved for movies intended for a young audience and each month a day is dedicated to African cinema and Nollywood. Concerts by African and international artists will be organised at a later stage.

Studiocanal is a major contributor to CanalOlympia s programming. Canal Overseas participates in the programming of African films, in particular Nigerian movies branded as Nollywood TV. Its advertising arm, Canal Advertising, handles the sale of commercial spots during the screenings. Digitick, a leading player in ticketing in France, has designed a simple system suited for the African market. Universal Music Group will bring its expertise to concert organisation in the future.

Source: Shadow and Act

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