
Soundscapes, held in partnership with record label BPI in London, United Kingdom, aimed to showcase a combination of audio and virtual/augmented reality technology, highlighting the opportunities and use cases of spatial and immersive audio through keynotes and interactive demonstrations.
Soundscapes attracted leading names in the world of immersive and spatial audio, including keynotes from BoseAR demonstrating its BoseAR augmented reality glasses alongside demonstrations from 1.618 digital, immersive audio theatrical experience provider, Darkfield, and a talk on the history of spatial audio from Mirek Stiles, founder of Abbey Road Red Spatial Audio Forum, Abbey Road studios.
The event began with an opening keynote from Andreas Ehret, VP consumer entertainment and technology, Dolby, providing an introduction to spatial and immersive audio and the importance of sound, highlighting the evolution of the technology from single speaker cinema setups to immersive multi-speaker experiences through Dolby Atmos.
The event was full to capacity and attracted a range of visitors, from potential investors to playwrights exploring the potential of immersive audio, alongside several demonstrations from a variety of companies in the world of VR, AR and audio.
PlaylinesAR demonstrated Consequences, a choose your own adventure style immersive AR rap experience combining a smartphone app with BoseAR glasses and a real, physical set with actors to create an augmented reality theatrical experience.
The app follows the user, as the player', through a nightclub environment, using a combination of real-life visuals, music and audio to interact with both real actors and virtual characters to determine the outcome of the story.
Users would traverse the environment, triggering geo locators to access different parts of the story with options to choose between one or two destinations which in turn will affect the outcome of the plot and the characters the user interacts with.
Darkfield, a company that provides immersive audio theatrical experiences in shipping containers, demonstrated its immersive audio experience, using a blindfold and surround sound headphones to immerse users in a more traditional theatrical on rails' performance with a twist, eliminating the visual aspect entirely in favour of an exclusively sound and imagination experience to plunge audiences into an otherworldly experience that would be near impossible to capture on a physical stage.
Events exclusively for immersive audio are few and far between, and often overlooked in the virtual reality space despite being a core component of the human senses in our perception of the world.
Amelia Kallman, Inition, explained: I've experienced amazing 360 virtual reality experiences, but the audio is really letting me down. When youre trying to be immersed in an experience, you want to be totally immersed.
When it comes to new realities, we have this advantage that we can have ambisonic sound experiences. Inition created a drink driving experience for the Road Safety Authority in Ireland, and at one point, if you make the wrong choice, you end up in a car accident, upside down, with ambulances on one side, theres a guy breaking a window coming in through another side, all the while the user is upside down.
Being able to create that audio experience was so important to make this a realistic experience, and when you start to take sound from 2D into 3D and 4D, it can make or break a whole experience.
So what did Soundscapes reveal? There is an intelligent, growing immersive audio well waiting to be tapped into sound can easily be taken for granted and should not be easily discounted in the push towards more immersive and engaging experiences; companies involved in VR and live events should certainly keep an ear to the ground on this one!
Most recent headlines
08/12/2019
Ericsson (NASDAQ: ERIC) today announced the resolution of the previously disclosed investigations by the U.S. Department of Justice (DOJ) and the Securities and...
07/12/2019
Im A Celebrity...Get Me Out Of Here! Saturday 7 December preview (video)
Jacqueline Jossa, Roman Kemp, Kate Garraway and Andy Whyment undertake tonights Bushtu...
07/12/2019
Scripps Research scientists garner 20 spots on annual ranking of world's highly cited researchers The prestigious list identifies scientists who've dis...
07/12/2019
--
Gail Fuller, Rising Sun Pictures Co-Founder, was recognised for her ongoing...
07/12/2019
Fox won Thursday prime by a mile, as a hearty Thursday Night Football gave the network a 3.7 in viewers 18-49, per the Nielsen overnights, and an 18 share. In a...
07/12/2019
Season seven of comedy Reno 911! will run on Quibi. The ensemble comedy was created by and stars Robert Ben Garant, Kerri Kenney-Silver and Thomas Lennon, all w...
07/12/2019
The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...
07/12/2019
FUJINON Techno Stabi TS-X 1440 - high-end binoculars redefined A strong partner for highest demands with 14x magnification and the worlds most powerful image st...
07/12/2019
ITV launches brand new promo for Love Island
[Friday 6 December] Tonight, ITV will premiere the brand new advertising promo for Love Island.
The promo for th...
07/12/2019
Im A Celebrity...Get Me Out Of Here! Friday 6 December preview (video)
Roman Kemp and Andy Whyment undertake tonights Bushtucker Trial - Pump of Peril
Im A Ce...
07/12/2019
Posted on 06 Dec 2019
On Friday 22 November, our Creative Director, Simon Couchman, attended the UCLan cJAM: Media event at Lancaster Uni.
Hosted by the Facul...
07/12/2019
Sports Broadcasting Hall of Fame 2019: Bob Fishman, A Directing Virtuoso and Cre...
07/12/2019
SVG Esports Production Summit Videos and Presentations Now Available By SVG Staff
Friday, December 6, 2019 - 8:00 am
Print This Story
Story Highlights
Vi...
07/12/2019
SVG Summit 2019: New Workshops Spotlight Cloud Services, Graphics & AR, and Live...
07/12/2019
College Football Conference Championships Notebook: CBS, FOX, ESPN Line Up Big S...
07/12/2019
SVG On-Demand: Behind the Scenes of Esports Live-Production Workflows By SVG Staff
Friday, December 6, 2019 - 1:27 pm
Print This Story
Story Highlights
W...
07/12/2019
Esports Production Summit: How Observers' and REMI' Define the Breakou...
07/12/2019
Change in Magyar Telekom's top management
Budapest, December 6, 2019 08:00
Magyar Telekom announces that Chief Financial Officer J nos Szab will leave ...
07/12/2019
Magyar Telekom changes its management structure
Budapest, December 6, 2019 08:00
Magyar Telekom's Board of Directors decided to simplify its governance ...
07/12/2019
Tokyo, December 6, 2019 --- Hitachi, Ltd. (TSE:6501, Hitachi ) today announced that it has entered into an agreement to provide Centro Nazionale di Adroterapia...
06/12/2019
Broadcast Film & Video: 2019 - The Year of Change!
The advent of IP has driven significant change. No longer are people combing the marketplace for bespoke...
06/12/2019
Nokia Bell Labs Prize awarded to new processor technology pioneered by student a...
06/12/2019
NEP Announces the Appointment of Lise Heidal as SVP, Global Media Solutions to L...
06/12/2019
Abu Dhabi, UAE, November 19th : Thuraya, the mobile satellite services subsidiary of the UAE-based Al Yah Satellite Communications Company (Yahsat), in partners...
06/12/2019
Sony Imaging Products & Solutions Inc., Sony Mobile Communications Inc. and Verizon joined forces with NBC Sports to test how 5G can change the way live sports ...
06/12/2019
Qube Wire delivers Studiocanals Knives Out and Bombshell to 48 theatres in Austr...
06/12/2019
December 2019
We would like to thank all our customers for their valued business in 2019 - this has been one of our busiest years!
Our thanks also go to all ...
06/12/2019
Xilinx Issues Statement in Response to Analog Devices Patent Infringement Lawsui...
06/12/2019
Myriad trends exist across the consumer product goods (CPG) landscape, but few are as noteworthy as health and wellness. In the U.S., the economy and immigratio...
06/12/2019
All Things Being Equal highlights role of PSM in promoting gender equality...
06/12/2019
The worldwide content distribution industry - from traditional cable, telco and satellite TV providers to the growing number of direct-to-consumer (DTC) players...
06/12/2019
Okay, this is an unusual one. Please fasten your seat belts, and set your tray tables to the upright and locked positions.
Personal bias alert: With pop and ro...
06/12/2019
Media asset management software provider IPV has confirmed details of new growth...
06/12/2019
Follows Alchimies recent acquisition of TVPlayer
Jenny Priestley 4 hours ago
Follows Alchimie's recent acquisition of TVPlayer
target=_blank title=...
06/12/2019
Head of original films Scott Stuber discusses measuring audience numbers
Dan Meier 4 hours ago
Head of original films Scott Stuber discusses measuring au...
06/12/2019
Broadcast Solutions looks back on successful Broadcast Innovation Day 2019 in Bi...
06/12/2019
MRC said it bought film, television, live stage and related ancillary rights to the Eloise children's books written by Kay Thompson and illustrated by Hilar...
06/12/2019
E! said it has hired Lilliana Vazquez and Scott Tweedie to co-host its two new New York-based morning news shows.
Lilliana Vazquez and Scott Tweedie
The new ...
06/12/2019
Fox won Wednesday ratings with a robust The Masked Singer. The network scored a 1.2 in viewers 18-49, per the Nielsen overnights, and a 6 share. That topped the...
06/12/2019
Wall-to-wall coverage of public impeachment hearings in the House of Representatives across major broadcast affiliates caused massive preemptions and skewed rat...
06/12/2019
Riedel Bolero and MediorNet Provide Comprehensive and Wide-Ranging Comms Solutio...
06/12/2019
EVS Overcam Wins IABMs Peter Wayne Golden BAM Award posted: 05/12/2019
Judges say new AI-driven solution is promising for budget conscious live sports pro...
06/12/2019
Music lovers fill Schoolkids Records in Raleigh on Wednesday, December 4, 2019. Steep Canyon Rangers stopped by for a short concert to launch their new live alb...
06/12/2019
NEW ORLEANS - TurboSquid (TurboSquid.com) has increased the capabilities of the StemCell automated 3D converter by adding compatibility with 12 file formats and...
06/12/2019
Tommy Finke, also known as T.D. Finck von Finckenstein, is a singer-songwriter as well as a composer of electronic computer music, theatre music, and modern dan...
06/12/2019
New York, NY and Los Angeles, CA - December 5, 2019 Fox Corporation (Nasdaq: F...
06/12/2019
AICP Introduces Updated and Revised Bid Form New York, NY December 5, 2019 Matt Miller, President and CEO of AICP, and Danny Rosenbloom, VP, Digital and Po...
06/12/2019
METLIFE TO ACQUIRE U.S. PET HEALTH INSURANCE ADMINISTRATOR, PETFIRST Enters Fast-Growing Pet Insurance Market To Leverage MetLife's Leading Position in Grou...
05/12/2019
BACKEntertainment One Announces Multi-Territory Partnership with Merlin Entertai...
05/12/2019
BACKENTERTAINMENT ONE WELCOMES COUNTRY ARTIST KALIE SHORR TO ITS PUBLISHING ROSTERDecember 5, 2019 - Entertainment One ( eOne ) is happy to announce an exclusiv...