Gravel Road Distribution Group launches FailArmy Channel on MTN Shortz

8 December, 2017 - 08:03

Gravel Road Distribution Group is excited to announce a content partnership with US based Jukin Media, the company behind some of the world's most popular digital video destinations, including FailArmy, People Are Awesome and The Pet Collective.

Through the partnership, Gravel Road will be launching the FailArmy Channel, a localized version of the hit brand on the MTN Shortz platform in South Africa on the 1st December 2017. Content for the channel is being provided by Jukin Media and programmed for local audiences by Gravel Road.

FailArmy currently has more than 30 million fans across YouTube, Facebook, and other social platforms, and it receives more than 800 million video views per month.

We are honored to be working with Jukin Media and excited for the opportunity to bring a locally curated version of FailArmy to African audiences , says Gravel Road CEO, Benjamin Cowley. This is only the beginning, and through our partnership, we will be launching The Pet Collective and People Are Awesome in the very near future .

With millions of fans in countries all over the world, FailArmy has proven that its humor is universal, said Cameron Saless, Chief Growth Officer of Jukin Media. We're thrilled that through our partnership with Gravel Road, African audiences will have better access to FailArmy.

Gravel Road also curates, GRtv, which is its own branded channel on the MTN Shortz platform, boasting new Afrocentric content daily as well as manages the channel Drop A Hot 16TV, a channel dedicated to unearthing Africa's hip-hop talent.

MTN Shortz is an SVOD (Subscription Video on Demand) service which sits on the MTN Play platform through which MTN customers can subscribe for a small daily fee to access to unlimited short-from content.

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MTN customers dial *464*918# to subscribe to the FailArmy Channel.

About Gravel Road Distribution Group

Gravel Road Distribution Group is a Cape Town based film and television content distribution company, with a primary focus on the African market. GR distributes content from the African continent and abroad. For more information, visist http://www.gravelroadafrica.com

About Jukin Media

Jukin Media is a global digital media company founded on the belief that the future of storytelling is user generated. Jukin produces original content for TV, the web, and emerging platforms, and is owner/ operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine for more than 75 million fans online and 2.8 billion monthly video views. Additionally, Jukin provides a wide range of solutions that allow premium brands, publishers, and media networks, to commercially utilize user-generated video content. For more information, visit http://jukinmedia.com/corporate.

END

CONTACT

Benjamin Cowley

GRAVEL ROAD DISTRIBUTION GROUP

ben@gravelroadafrica.com (E)

Mike Skogmo

Jukin Media

Mike.s@jukinmedia.com

Television

Africa South Africa

ben@gravelroadafrica.com

LINK:	http://www.filmcontact.com/news/south-africa/gravel-road-distribution-...
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