A rare glimpse of the most endangered species;
Sony's stunning wildlife photography series reveals all
Silent shutter and super-telephoto zoom capabilities of the Sony RX10 III enabled wildlife photographers from around Europe to capture incredible imagery of the most endangered animals without disturbing them
With an estimated 3,200 European Bison in existence, these beautiful animals all feature on the IUCN's (International Union for Conservation of Nature) Red List' of worldwide threatened species
Birds such as the Atlantic Puffin were declared vulnerable' in 2015 and declining at a significant rate. The Little Bustard, a little bird that looks like it is wearing a tuxedo', is estimated to be declining by 30-49% in the past thirty years across its European population
Sony and the European Outdoor Conservation Association (EOCA) have worked together to help raise awareness of some of the world's rarest species through a stunning photography series
The largest herbivore in Europe, the European Bison was brought back from the brink of extinction in the last two decades alone.
This spring, wildlife photographers across Europe - a UK photographer and finalist in the Wildlife Photographer of the Year 2014 and 2016, Sam Hobson, an award-winning Finnish wildlife photographer Lassi Rautiainen, Spanish nature photographer Javier Alonso Huerta, Swiss wildlife photographer Markus P. St hli and nature photographer Gustav Kiburg - captured stunning imagery of these animals in their natural environment, made possible with the incredible focal range of the Sony RX10 III.
The rare' collection of photographs captures some of the rarest mammals and birds in the world; as part of Sony's ongoing commitment to support the protection of wildlife. Sony has partnered with the European Outdoor Conservation Association, who fund grassroot conservation projects worldwide, on this project.
Sam Hobson, Wildlife Photographer of the Year, also captured imagery of the Wolverine, not just a character from the big screen, but a rarely glimpsed species with just 2,260 thought to inhabit Europe. Although categorised as Least Concern' on the IUCN Red List, the species has seen significant decline in Europe in the last decade.
Yann Salmon Legagneur, Head of Product Marketing, Digital Imaging for Sony Europe, commented: We are delighted to showcase this collection of beautiful rare animals' pictures, creatures that can be found right on our European doorstep. The Sony RX10 III, with its extended 600mm super-telephoto zoom lens and silent shutter capability ensures that these incredible animals are not disturbed whilst photos are taken.
Catherine Savidge, General Manager, European Outdoor Conservation Association, said: By capturing these images, we are able to share photography of these wondrous animals in their natural habitat with those who might never see them. In ten years, EOCA has raised over 2 million from the outdoor industry and spent 100% of it on projects conserving threatened species and habits in 41 different countries. Working with Sony enables us to highlight this vital conservation work to the public.
The Sony RX10 III is the perfect piece of kit for professional and amateur wildlife photographers alike.
- Ends -
Notes to Editors
For more information or images, please contact Hope&Glory:
Phoebe Mellor phoebe.mellor@hopeandglorypr.com / 0203 588 9720
Lydia Stewart lydia.stewart@hopeandglorypr.com / 020 3588 9704
About the RX10 III
With vast zoom range out to 600mm, efficient 1.0-type image sensor, large-aperture 24-600mm lens and 25x zoom lens, subjects now stand out beautifully, even when shot at extreme distances or close up.
Key features:
The first 25x 600mm super-telephoto zoom lens in the RX series
Incredible focal range of 24-600mm covering a range from wide-open vistas to extra-close-up action
Fast and silent shutter capability ensuring sharp, undistorted images can be captured without disturbing the surrounding environment
Optical image stabilisation technology prevents camera blur to ensure smooth, stable framing and shooting
About European Outdoor Conservation Association
The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting the wild areas it cares so passionately about.
Designed to harness the incredible power of the outdoor industry and to raise money to donate to grassroots conservation groups, the European Outdoor Conservation Association is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects. Membership is open to anyone that can demonstrate an involvement in the European outdoor industry. EOCA website: www.outdoorconservation.eu
About the IUCN Red List
EOCA works with the IUCN, the organisation that creates the Red List. The IUCN Red List of Threatened Species provides taxonomic, conservation status and distribution information on plants, fungi and animals that have been globally evaluated using the IUCN Red List Categories and Criteria. This system is designed to determine the relative risk of extinction, and the main purpose of the IUCN Red List is to catalogue and highlight those plants and animals that are facing a higher risk of global extinction (i.e. those listed as Critically Endangered, Endangered and Vulnerable).
The full list of endangered and vulnerable mammals and birds
(*those starred have been photographed as part of this project) -
Critically Endangered Birds Critically Endangered Mammals
Balearic Shearwater Saiga
Slender-billed Curlew Iberian Lynx
Common Buttonquail Mediterranean Monk Seal
Yellow-breasted Bunting North Atlantic Right Whale
Asian Houbara Bavarian Pine Vole
Sociable Lapwing
Brown Fish-owl
Steppe Eagl
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
A rare glimpse of the most endangered species; 
