RED Digital Cinema and Avid Announce Avid DNxHR and Avid DNxHD Codecs Coming To REDs DSMC Line of Cameras

28/01/2016

Today, RED Digital Cinema and Avid announced that Avid DNxHR and Avid DNxHD recording formats will be coming to RED's DSMC2 line of professional cameras WEAPON, SCARLET-W and RED RAVEN. This addition brings yet another powerful and intuitive workflow option to professionals shooting on this latest generation of RED cameras.

Avid DNxHR and Avid DNxHD are renowned for their ability to reduce storage and bandwidth requirements, and Avid DNxHD has been accepted by the Society of Motion Picture and Television Engineers as the foundation format for the VC-3 standard. Additionally, these formats offer seamless direct-to-edit experiences for professionals looking to keep the highest image quality possible, while leveraging the investments they've made in Avid in-house production systems.

We give shooters yet another extremely popular format option by getting Avid natively part of our camera workflow, says Jarred Land, President of RED Digital Cinema. With the ability to shoot REDCODE RAW simultaneously alongside Avid DNxHR and Avid DNxHD, they are getting the best of two worlds from both the acquisition and post perspectives. This collaboration between RED and Avid is going to be music to the ears for a lot of the industry, and I could not be happier."

For years, people have been shooting on RED and then editing within Avid software solutions, says Louis Hernandez, Jr, CEO of Avid Technology. Now, with Avid codecs being an in-camera tool within RED's cameras, it ensures that the mutual customers of both RED and Avid have a much more seamless integration for their projects. And that is something we are all very excited about here at Avid."

The Avid DNxHR and Avid DNxHD formats will be added to the already impressive simultaneous recording capability that RED's DSMC2 cameras currently offer via REDCODE RAW and Apple ProRes formats. Avid DNxHR and Avid DNxHD will be made available via a free firmware upgrade in mid-2016.

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