Sony Pixel Power calrec Sony

Fujifilm launches the FinePix S9900W and S9800 featuring ultra-long 50x optical zooms

15/01/2015

Fujifilm launches the FinePix S9900W and S9800 featuring ultra-long 50x optical zooms FUJIFILM Corporation (President: Shigehiro Nakajima) is delighted to announce the launch of the FinePix S9900W and S9800 bridge cameras, both of which feature powerful 50x optical zoom lenses for maximum picture taking versatility.

15.01.2015

FinePix S9900W Black

FinePix S9900W Red

FinePix S9900W White

Further stand-out features on the two cameras include a 5-Axis image stabilisation system for movie recording, Full HD video capture and a selection of creative filter effects. The S9900W also offers wireless LAN communication.

Powerful 50x optical zoom The showpiece of the S9900W/S9800 is undoubtedly the Fujinon 50x optical zoom lens. Featuring a bright F2.9-F6.5 maximum aperture setting, the lens offers a huge 24-1200mm* optical range that can be boosted to an incredible 100x magnification with Fujifilm's Intelligent Digital Zoom technology. This range means no subject is beyond the reach of the cameras; even detailed close-ups are easy with a Super Macro mode that focuses down to just 1cm**.

Picture quality is assured thanks to the lens optical construction. With both 3 aspherical and 2 ED elements used in the design, aberrations are minimised so users can be confident of high quality results throughout the range. Image sharpness is also enhanced by the lens shift image stabilisation system that reduces the effects of camera shake, especially at the longer zoom settings. Further stability is provided by the position of the zoom lever on the side of the lens barrel. This means the zoom can be controlled with the left hand while the picture is taken with right.

High speed, high quality sensor The 1/2.3-inch 16.2 megapixel BSI CMOS sensor in the S9900W/S9800 is back-side illuminated to ensure the best possible results right up to the maximum ISO sensitivity of 12,800. Coupled with the rapid focusing speeds, users can be confident of getting great results in double-quick time.

The S9900W/S9800 can start up in just one second, autofocus in as little as 0.15 seconds and then be ready to take another shot in just 0.6 seconds. Those wanting to capture a burst of full resolution images in quick succession can do so using the continuous shooting speed of 10.0 fps (maximum 10 frames).

Full HD movies with advanced stabilisation As well as being a powerful machine for still image capture, the S9900W/S9800 is equally potent when it comes to movie capture. It records movies in Full HD (1920 x 1080) at up to 60 fps and uses a Movie Scene Recognition function to make sure it selects optimum settings for the best results. Further versatility is provided by the seven Advanced Filter functions that allow users to add creative effects to movies, plus theres a 480 fps slow motion mode*** and a dedicated movie recording button so you'll never miss the action.

To ensure movies have a smooth and professional look and feel, Fujifilm has developed a 5-Axis Image Stabilisation system that combines two-axis optical and three-axis electronic stabilisation functions to keep unwanted camera movement to a minimum. Movement is tightly controlled whether the camera moves in a vertical, horizontal or rotational direction and even while the camera operator is walking.

After movie footage has been shot, further control is offered with the Movie Trimming and Movie Join functions. The former allows unnecessary parts of the movie to be easily removed while the latter enables the user to combine multiple movies into one file for in-camera editing.

One-touch Movie button

5-Axis Image Stabilisation

Shoot and share the wireless way The S9900W also offers remote shooting via a smartphone or tablet*4, while photos and movies*5 can easily sent to smartphones and computers using the same wireless connectivity.

Just download and install the Fujifilm Camera Remote app, then press the dedicated Wi-Fi button on the camera to make the most of wireless LAN communication. Not only can users shoot remotely from their device, but also zoom in or out to fine-tune compositions and capture movies, too.

Images are easily sent to smartphones and tablets where they can be viewed in all their glory. The S9900Ws Wi-Fi *6 communication also enables easy backup of pictures and video to a computer.

Remote Shooting

Wireless Image Transfer

A host of picture taking functions Like all Fujifilm bridge cameras, the S9900W and S9800 come packed with powerful picture taking functions. 11 Advanced filters are on offer a variety of picture taking effects:

Sketch creates line-drawing-like pictures

Dynamic Tone creates a fantasy effect

Partial Colour retains one colour (choose from red. orange, yellow, green, blue or purple) and turns the rest of the image black & white

Pop Colour emphasises contrast and colour saturation

Soft Focus creates an overall soft look to the images

Low-Key darkens tones

High-Key enhances brightness and reduces contrast to lighten tones

Toy Camera creates a shaded border as if the picture was taken on a toy camera

Miniature blurs the top and bottom of the frame for a miniature effect

Cross Screen creates starbursts on bright objects

Fish-Eye gives a fish-eye effect

In addition to these filters, both cameras also offer multi-frame processing that allows users to take two or more shots and then combine them for a High Dynamic Range (HDR) image, plus theres an Interval Shooting function which automatically fires the shutter at regular intervals defined by the user. Shots can be taken up to 10 minutes apart for a maximum shooting time of 6 hours.

All images can either be composed and played back using the rear LCD or the built-in electronic viewfinder (EVF). With 920k dots, the EVF in both models is exceptionally bright making it easy to check shots, even on bright days.

Fujifilm FinePix S9900W/S9
LINK: http://www.fujifilm.eu/uk/news/article/news/fujifilm-launches-the-fine...
See more stories from fujifilm

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

05/08/2026

Gravity Media, Live Media Group Form Strategic Partnership

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Samsung Launches World's First HDR10+ Streaming on Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Profuz Digital unveils new advanced search capabilities a...

Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...

05/08/2026

KRK Brings Advanced Wireless Control to Professional Moni...

KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...

04/08/2026

MLB's Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry, and Major L...

04/08/2026

Major League Soccer Names Larry Berg as Next Commissioner; Will Take Helm in 2027

LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...

04/08/2026

Foresight: Driving Growth Through Broadcast Flexibility - A Calrec + PGA TOUR Case Study

In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...

04/08/2026

Dealer Cam Debuts as Omaha Productions Takes World Series of Poker Main Event Final Table Live on ESPN

Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...

04/08/2026

USL To Trial FIFA's Football Video Support System During 2026 USL Cup

Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...

04/08/2026

Game On Live Studio Deploys Blackmagic Design Workflow Across 15 Fields at Tropical 7s

Production team streamed more than 750 youth rugby matches using ATEM switchers,...

04/08/2026

NDI, KTC Partner To Develop Network-Native Commercial Displays

Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...

04/08/2026

IBC2026: IBC Innovation Awards Finalists Highlight Advances in AI, Cloud, Open Standards, and Accessibility

Twelve projects across four categories recognize collaborative work in productio...

04/08/2026

Ekstraklasa, Live Park Select Hawk-Eye for Tracking, Offside, and Broadcast Technology

Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...

04/08/2026

Radio France Deploys Redundant Lawo AoIP Workflow for 2026 Concert de Paris

Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...

04/08/2026

IBC2026: Haivision to Debut Makito ONE, Falkon X4 in Europe

New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...

04/08/2026

IBC2026: Chyron to Highlight AI, Cloud, HTML Graphics, and Sports-Analysis Tools

Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...

04/08/2026

TAB Show 2026: MultiDyne to Showcase Fiber-Transport and IP Infrastructure Tools

Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...

04/08/2026

IBC2026: TAG Video Systems Adds MXL Support, Containerized Deployment, Expanded QC Tools

Platform updates target cloud-based production, high-density ST 2110 monitoring,...

04/08/2026

Gravity Media, Live Media Group Partner To Expand U.S. Mobile Production Facility Operations

LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...

04/08/2026

HeadRush update Prime, Core & Flex Core firmware

Amp-modelling rigs get major upgrade HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...

04/08/2026

Am I Audio launch I Am Choir

Generate a choir from a single voice track Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...

04/08/2026

Universal Audio's EMT 140 & 250 plug-ins go native

Official EMT-endorsed reverbs now available to all Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...

04/08/2026

SBS helps Australians understand why every Census counts

SBS helps Australians understand why every Census counts Media releases As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...

04/08/2026

Canada invests in the future of HF communications with Rohde & Schwarz solutions

Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...

04/08/2026

Blendkit Expands Beyond Blender

Blendkit Expands Beyond Blender Brie Clayton August 4, 2026 0 Comments Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino Blend...

04/08/2026

QC: Artificial Intelligence's Big Hammer Finds Another Nail

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

The AI Dilemma: Can C2PA Keep a Video's Provenance Intact?

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

BPS Gaining Traction in Broadcast and Other Sectors

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Ikegami to Demonstrate Latest-Generation UNICAM Product R...

Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...

04/08/2026

Appear unifies hardware and software for live production...

Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud Appear ASA (OSE: APR), ...

04/08/2026

Broadcast Management Group Brings Amazon Prime Obsessed F...

LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...

04/08/2026

Scripps Completes Acquisition of WTVQ Lexington

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

U.S., U.K. Consumers Now Spend 11 Hours a Day Using Media

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Sinclair Announces 2026 Annual Scholarship Winners

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Tom DeLay: Only Congress Can Change Station Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IAB Tech Lab Upgrades Open Framework for Agentic Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

DirecTV For Business Inks New Agreement to Sell NFL Sunday Ticket

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IEEE Broadcast Technology Society Honors Charles Einolf

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Homecoming Artist Spotlight: Dreion

Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...

04/08/2026

Sky Sports agrees deal with SANZAAR for international rugby rights 2026 2030

Tuesday 4 August 2026 Sky Sports agrees deal with SANZAAR for international rugby rights 2026 - 2030 The deal means Sky will have exclusive rights to the inau...

04/08/2026

Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy's Biggest Live Podcast

Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...

04/08/2026

BIRTV. Beijing. August 19-22, 2026

More details coming soon....

04/08/2026

AMC Week. Mexico City. September 2-5, 2026

More details coming soon....

04/08/2026

IBC. Amsterdam. September 11-14, 2026

More details coming soon....

04/08/2026

As AI Increases Demands on Memory, Storage Steps Up

Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory. But rising needs aren't me...

04/08/2026

NVIDIA Alpamayo 2 Super, the Frontier Open Model for Robotaxis and Autonomous Vehicles, Now Available for Commercial Use

For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...

04/08/2026

AI Leaders Propose SAFE Guidelines for Cybersecurity Transparency

Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...