Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy options
Sky has launched Together Like Never Before, a major new brand campaign positioning Sky TV as the home of the world's most iconic entertainment brands. At the centre of Sky TV's launch is a world first proposition: Disney+, HBO Max, Netflix, Hayu and Sky now together in one subscription, for just £24 a month.
Developed by Sky Creative, the campaign celebrates a new era of TV - one where audiences can enjoy all the movies and shows they love side-by-side, all in one place. So, in service of a simple proposition came a simple idea: bring the world's best entertainment together and let them loose!
A Hero Film Built on Craft, Choreography and VFX Innovation
The campaign launches with a 60 second hero film, set inside a richly imagined backstage studio world filled with a treasure trove of iconic costumes drawn from some of the world's most loved shows.
Turn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy options
The scene ignites as Michelle Keegan hangs up her Brassic costume and leaves the studio. Suddenly, costumes from shows such as Game of Thrones for HBO Max, FX's The Bear for Disney+, Squid Game for Netflix and The Real Housewives franchise for Hayu, along with many other characters, spring to life and come together to perform a joyful, high energy dance routine to Kylie Minogue's Love at First Sight.
Directed by Tajana Tokyo, the film produced over 15 weeks is a technical and creative feat, blending choreography, cinematography and visual effects to create the magical illusion of movement without visible performers. Working with choreographer Kebahb Glanville, the team assembled a cast of 40 dancers to build a tightly synchronised ensemble performance. The choreography was designed to work with the physicality of each costume, playing with levels, spacing, fabrics, silhouette and timing to create a sequence that feels fluid, alive and full of energy.
In post, Framestore removed each dancer through intensive roto, rigorous cleanup, followed by complex compositing to reconstruct the costume interiors, recreating fabrics, textures and shadows, each one bespoke and perfectly tailored to the shot. It was an enormous challenge, said Framestore's VFX Creative Director Kamen Markov. We approached it step by step, solving each problem granularly until the pieces locked together into a beautifully crafted film.
The result is a film that brings iconic costumes together in a way that's never been seen before, feeling both magical and tactile. It's a celebration of craft, performance and the coming together of the world's best entertainment.
A TTL World Built for Every Channel
The wider through the line campaign extends the visual language of the backstage world across every touchpoint. High impact OOH, radio, print, digital and social executions immerse audiences in the idea of entertainment coming together in unexpected ways.
Running for three months from today, with significant media investment, the campaign reinforces Sky's position as the home of premium entertainment and showcases the creative ambition of its inhouse team and production partners.
Director Tajana Tokyo reflects, I was instantly drawn to this project as it offered the opportunity to build a world with bodies, which is one of my favourite ways to create. From the beginning, I asked myself, what would these costumes get up to when everyone is gone? What would they dance on?
Getting the set together was the first stepping stone to understanding how the choreography would move and inhabit the space. It was a collaborative process. Right up until our final rehearsals we were still discovering and learning from the dancers individual skills to work with everyones strengths.
When it comes to movement the world is endless and this one was a lot of fun to create.
Group Creative Director at Sky Creative, Aaron Willmer has said: "We needed to bring these massive brands together in a way that's never been done before to reflect a TV offer that's a world first proposition - that's something to dance about.
Executive Creative Director at Sky Creative, Robin Garton has said: At the heart of this campaign is a quality of craft that people can be proud of.
Marketing Director, Rose Holden said: Partnerships have always been central to Sky's ability to deliver exceptional entertainment to our customers. Bringing Disney+, HBO Max, Netflix, Hayu and Sky together in one place represents a significant step forward, and this campaign matches that ambition.
From Michelle Keegan opening the film, to Kylie Minogue's Love at First Sight setting the tone, to a range of original costumes from our partners featured on screen, the result is a vibrant, joyful celebration of what happens when the world's leading entertainment brands unite on Sky - an idea that runs throughout the entire campaign.
BTS Imagery
ZIP (1MB)
Sky Together like Never Before Behind the Scenes
MP4 (81MB)
60 second advert
MP4 (74MB)
Latest news
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
Thursday 26 March 2026
