Adobe Teams Up With Inspirational Influencers To Help High School Seniors Showcase Creativity In College Applications
SAN JOSE, Calif. - Sept. 23, 2020 - Adobe (Nasdaq:ADBE) today announced findings from its latest study-The Deciding Factor: The Case for a More Holistic Measure of Student Success-revealing that students and college admissions professionals overwhelmingly agree that creative skills are a key factor in admissions, yet there is no easy, meaningful way for students to showcase them in the current application process.
Building on Adobe's 2019 Get Hired study-which highlighted how important creative skills like communication, collaboration and creativity had become in the rapidly changing job market-Adobe's new study, The Deciding Factor, surveyed 1,000 high school students, 250 college admissions decision makers and 250 high school college placement counselors in the U.S. to provide synthesized insights on the evolution of college admissions processes and to understand how they have been impacted by the COVID-19 crisis. Key findings include:
Creative skills rank among the top three deciding factors to college admissions decision makers, yet only 20% of those decision makers report that students demonstrate their creativity very well on applications.
Everyone agrees on the importance of demonstrating creative skills in college applications: admissions decision makers (95%), college placement counselors (97%) and high school students (88%).
Yet far fewer students plan to showcase them on applications this year, because they don't know how.
69% of students don't know where to showcase creative skills on their applications
84% of students wish they knew how to show these skills in their applications, and 85% wish they had more ways to show who they are as a person
93% of college placement counselors wish they could give students more guidance on how to show their creative skills in college applications
90% of admissions decision makers believe colleges need a standardized way to evaluate candidates' creative skills
This study illuminates the stark disconnect between the way we prepare students in K-12 and the demands of today's college admissions process, said Mala Sharma, vice president and general manager of Adobe Creative Cloud product marketing and digital media education. I see this as our responsibility to better guide high school students through a crucial moment in their personal and academic development; while also working with the education community and parents to ensure students are equipped with the critical creative skills needed to succeed throughout higher education and in their future workplaces.
Compounding these challenges is the severely limited amount of time college admissions officers have to review each student's application:
Students in the US spend an average of 26,000 hours in their K-12 education, including homework and extracurriculars, and an additional average of 29 hours preparing their college applications and essays. The average time spent reviewing each application by a college admissions professional? 11 minutes.
As uncertainty looms this year, students will need to find creative ways to stand out in those 11 minutes more than ever before. Adobe has partnered with some of today's most creative artists, makers and educators to show students how to showcase their creative skills in their college applications and share who they are in visual, unique ways - where the age-old college essay falls short.
Students can check out tutorials on how to use different creative mediums to tell their story and package it up as supplementary content for their college applications-learning from artist and photographer Matt Crump, comedic chart/graph artist Matt Shirley and high school teachers whose rap videos have gone viral, Audri Williams and Callie Evans. Additional tutorials from designer Steffi Lynn Tsai, #HipHopEd founder and professor Chris Emdin and more will be available in a few weeks.
Creative tutorials for students and educators as well as additional insights from the study can be found here.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
2020 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Public Relations Contact
Anais Gragueb
Adobe
[email protected]
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
Adobe Teams Up With Inspirational Influencers To Help High School Seniors Showcase Creativity In College Applications
