Qvest and Trade4Sports combine skills to enable automated and digitalized marketing of advertising spaces in sport posted: 17/02/2022
Programmatic marketing, online inventory, cloud-based real-time playout: As of January 1, 2022, Qvest and Trade4Sports have established a strategic partnership to create new marketing solutions in the sports and entertainment sector. The two companies are combining their specialist expertise in the field of technology-focused sports and entertainment marketing. As part of this collaboration, Qvest Group GmbH is acquiring a 33-percent stake in Trade4Sports GmbH.
--
As a provider of content advertising technologies, Trade4Sports specializes in a real-time digitalized marketing solution for the sports and entertainment sector. The company has established T4S Desk & SSP, a booking platform for media agencies and advertising clients, and developed T4S Marketing Cloud, an online-based inventory and playout system for rights holders.
The platform T4S Desk & SSP serves as the digital bridge between rights holders and media agencies. Thanks to standardized preparation with learned media planning key figures, the LED screens - called Digital Sport Screens - can be selected for the first time in classic media planning via the T4S SSP service and booked automatically via self-service using T4S Desk. This programmatic and intuitive ad-tech solution can be used at a national and international level to extend media campaigns that use digital advertising spaces in the sports and entertainment sector.
advertisment --
As a all-in-one solution, the T4S Marketing Cloud covers all requirements from digital marketing to delivery and bundles the technology expertise of Trade4Sports and Qvest. This SaaS solution gives clubs and rights holders a convenient, automated, and cloud-based way of managing their advertising spaces, such as LED boards at the sidelines or other virtual or physical displays in the stadium. The inventory management function therefore digitalizes and standardizes the marketing processes. The delivery of advertising media is made much simpler thanks to an integrated asset management. Assets can be controlled, modified, and delivered in real-time via a cloud-based multi-channel playout system. In addition, as an established media technology company, Qvest, together with Trade4Sports, offers holistic and individual support in the logistical and technical planning, delivery as well as commissioning of the LED technology in the stadiums.
advertisment --
Peter N then, CEO of Qvest and Advisor at Trade4Sports, says: Our Qvest teams perform in all areas of the technological value chain, especially in the digitization of complex processes. With our products and solutions, we are increasingly focusing on scalable, cloud-based technologies and have expanded this expertise specifically for our customers. Through the partnership with Trade4Sports, we are jointly developing the highly interesting field of programmatic sports marketing. The Qvest technology expertise will enable a high innovation potential here. For the internationalization of Trade4Sports services, we also have relevant market access, so the global Qvest locations can serve as client hubs.
Nicholas von Brauchitsch, CEO and founder of Trade4Sports GmbH: We are very pleased to have found a strategic partner in Qvest, who is keen to develop sports marketing to a new level together with us. Qvests technical expertise and Trade4Sports many years of experience in advertising marketing and digital product management form a great basis.
Frederic Komp, also Managing Director and founder of Trade4Sports GmbH, adds: Together, we can thus provide the right and necessary technology for an increasingly digitalized, national and international marketing in the sports and entertainment market. Our ad server for sports will also open up new opportunities and budgets especially for the future market of virtual advertising.
advertisment --
Nicholas von Brauchitsch, CEO and founder of Trade4Sports GmbH: We are very pleased to have found a strategic partner in Qvest, who is keen to develop sports marketing to a new level together with us. Qvests technical expertise and Trade4Sports many years of experience in advertising marketing and digital product management form a great basis.
Frederic Komp, also Managing Director and founder of Trade4Sports GmbH, adds: Together, we can thus provide the right and necessary technology for an increasingly digitalized, national and international marketing in the sports and entertainment market. Our ad server for sports will also open up new opportunities and budgets especially for the future market of virtual advertising.
The end-to-end solution of Trade4Sports and Qvest with T4S Desk and T4S Marketing Cloud on digital sport screens will be operating live as early as the upcoming football Bundesliga season 2022/2023.
advertisment --
About Trade4Sports
Trade4Sports offers media agencies a digital booking platform, thereby making sports and entertainment inventories bookable in media campaigns for the first time. In addition, the company provides sports and entertainment rights holders with the SaaS solution T4S Marketing Cloud, a fully digitalized end-to-end solution for the digital marketing of their advertising spaces, including inventory management, a quotation tool, customized dashboards, and other options. The company was founded in 2020 and has its headquarters in Cologne, Germany.
About Qvest
Qvest advises and supports organizations and companies worldwide on all requirements for technology implementations in the context of digital transformation and is a world-leading systems architect, ICT integrator and developer of software products in the innovation-driven media industry. The company's range of services is aligned to the opportunities emerging
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
Qvest and Trade4Sports combine skills to enable automated and digitalized marketing of advertising spaces in sport posted: 17/02/2022 
