Cubic Production Invests in Grass Valley Live Production Solutions

Cubic Production Invests in Grass Valley Live Production Solutions posted: 01/02/2018

Two OB vans equipped with 20 LDX 86N WorldCam cameras

Cubic Production, one of the fastest growing television broadcast and production companies in the United Arab Emirates (UAE), has turned to Grass Valley, a Belden Brand, to equip two of its OB vans with 20 LDX 86N WorldCam cameras and 20 XCU Universe XF base stations. The equipment will be deployed for live events, concerts and various sporting events including soccer matches, horse racing and camel racing.

Cubic Productions and its systems integrator, Wise Concepts, explicitly chose Grass Valley's solution for the flexibility in the connectivity of the cameras. It's where Quadlink 4K out can be offered as well as 12G, IP and HD from the same XCU unit. The LDX 86N WorldCam cameras produce native HD/3G quality and can be upgraded to native 4K UHD, HDR and high-speed acquisition with a GV-eLicense for the duration of the project without having to buy it permanently. The cradle concept of the XCU allows for easy moving of the cameras between different OB vans for outstanding flexibility and the highest utilization, stated Fouad Hassoun, managing director, Wise Concepts.

Muder Abu Fashah, CEO of Cubic Production M.F.Z.E explains, We selected the LDX 86N WorldCam cameras from Grass Valley because they offer the most technologically advanced quality for multiple formats. The cameras provide state-of-the-art picture quality and production flexibility, which is especially crucial for our sports productions. In addition, the cameras are software upgradeable, which means we can use all of our LDX 86N Series cameras at the same time in XtremeSpeed operation (6X super slow motion), when required.

The LDX 86N settled the long debate, discussions and comparisons between alternatives, which simplified the decision-making process. This past year has been a great year of growth and we are already looking forward to a successful 2018 in which we are planning to equip two more OB vans with another 20 Grass Valley cameras, added Feras Hamdan, managing partner, Cubic Production.

The LDX 86N S eries is specifically designed for the most demanding live broadcast applications and together with the XCU Universe XF base stations, the LDX 86N cameras are able to meet all the broadcast requirements of today and tomorrow.

We are delighted that Cubic Productions turned to Grass Valley as its preferred choice among all other competitors to invest for the future. This significant purchase further secures Cubic Production's position as the premier leader of live productions in the broadcasting industry in the Middle East. They can confidently deliver the best quality among all their competitors with a flexible solution that allows them to take advantage of multiple formats, including IP, without changing anything at the camera side, states Jan-Pieter van Welsem, vice president sales and marketing, EMEA, Grass Valley.

About Grass Valley

Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.

We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valleys integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.

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