Introducing the FUJIFILM X-A

Introducing the FUJIFILM X-A2 A premium interchangeable lens camera with 175 tilting LCD and new Eye Detection Auto Focus for perfect selfies!

15.01.2015

Fujifilm X-A2 with Half Leather Case

Fujifilm X-A2 Silver with Tilting Selfie screen

Fujifilm X-A2 Brown

Fujifilm Corporation (President: Shigehiro Nakajima) has announced it will launch the FUJIFILM X-A2. Offering outstanding colour reproduction, enhanced autofocusing and superb resolution, the X-A2 makes it easier than ever before for photographers to get the premium image quality thats become synonymous with Fujifilms X Series.

The X-A2 features Fujifilms newly developed Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF" for fast and accurate autofocusing. Its also the first X Series model to sport a 175 tilting LCD making it easier to take selfies and it comes with the new XC16-50mm F3.5-5.6 OIS II kit lens, which has a class-leading minimum working distance of 15cm (approx. 7cm from the edge of the lens) for macro photography.

Key new*1 features in the X-A2 Premium quality self-portraits with the 175 tilting LCD The X-A2 is the first X Series model to sport a 175 tilting LCD for higher quality self-portraits, or selfies. Rotating the tilting LCD by 175 activates the new Eye Detection AF, which automatically focuses on the subjects eyes. This allows you to shoot self-portraits that make the most of the famed X Series image quality, with an emphasis on reproducing even and smooth skin tones.

175 Tilting LCD

Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF" The camera features Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF", which adjust autofocus settings according to the subject. This makes it easier to photograph diverse subject matter.

Eye detection AF

Multi-Target "MULTI AF"

All-new kit lenses with a minimum working distance of 15cm for macro photography Fujifilm has developed two new kit lenses - the XC16-50mm F3.5-5.6 OIS II and XC50-230mm F4.5-6.7 OIS II - which feature an updated design and improved performance. The XC16-50mmF3.5-5.6 OIS II has a minimum working distance of 15cm (approx. 7cm from the front edge of the lens)*2, the shortest in its class, for impressive close-up shooting. The XC50-230mm F4.5-6.7 OIS II offers optical image stabilisation of approximately 3.5-stops*3, making it easier to take hand-held telephoto and night images.

The unique "CLASSIC CHROME" Film Simulation mode Fujifilms newest Film Simulation mode, "CLASSIC CHROME", has been added. With its deeper colours and richer tones, it increases the choice of colour and tonal reproduction. Classic Chrome is highly popular and is great for those occasions when you want to create an image that tells a story.

*1 Compared to the FUJIFILM X-A1

*2 When shooting at the wide-angle end, the minimum working distance from the sensor has been improved from 30cm to 15cm.

*3 Improvement from approximately 3.0-stops to 3.5-stops.

Product features Outstanding photo quality and versatile creative functions using colour reproduction technology 80 years in the making The large 16.3 megapixel APS-C sensor and the EXR Processor II image processing engine produce premium image quality despite the X-A2s compact size. The sensor also delivers beautifully smooth bokeh effects for portraiture and macro shots when using a wide aperture.

The image design technology, nurtured through the development of photographic films, delivers stunning colour reproduction thats unique to Fujifilm. Any scene can be captured beautifully just as the eye sees it, including the warm tones of human skin, clear blue skies and the red hues of the setting sun.

The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimise camera shake. The X-A2 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.

Now first-time users of interchangeable lens cameras can enjoy premium image quality The Mode Dial allows you to quickly select shooting modes. Advanced SR Auto mode determines the type of scene and automatically uses optimum shooting settings for high-quality images.

The camera features Eye Detection AF, Auto Macro AF and Multi-Target "MULTI AF" modes so you can select the best option for your subject, while enjoying advanced AF performance including a shutter time lag of 0.05 seconds, a shooting interval of 0.4 seconds*4, and a start-up time of 0.5 seconds*5 so you never miss a shot.

The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screen each time you need to change settings.

*4 When the Live View is turned off.

*5 When the Quick Start mode is turned on.

175-degree tilting high-definition LCD monitor enables creative shots from multiple angles The camera features a high-brightness and high-definition 3.0-inch 920,000-dot LCD monitor that has wide viewing-angle and can be tilted 175 . The feature is useful for shooting from a low-angle for children and pets, from a high-angle above large crowds or obstacles, or for capturing self-portraits.

When the LCD is fully opened, the camera switches to the Eye Detection AF mode to capture high-quality selfies, sharply focusing on your eyes.

Super Intelligent Flash optimises light output according to individual scenes The built-in Super Intelligent Flash accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see th

LINK:	http://www.fujifilm.eu/uk/news/article/news/introducing-the-fujifilm-x...
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