TNTs Coverage of the 2013 NBA AllStar Game presented by Kia Motors Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year TNTs exclusive coverage of the 2013 NBA All-Star game presented by Kia Motors delivered an average of 8.0 million total viewers, based on Nielsen Fast Nationals, an increase of 13 percent over 7.1 million total viewers last year. The corresponding 4.6 U.S. HH rating was up five percent compared with a 4.4 U.S. HH rating in 2012. The telecast peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. ET.
The networks coverage of the 2013 NBA All-Star Game posted a 13 percent increase in Adults 25-54 (4,066,000 vs. 3,595,000) and a six percent improvement among Adults 18-49 (4,488,000 vs. 4,246,000). Additionally, Men 25-54 were up nine percent (2,712,000 vs. 2,493,000) and viewership among Men 18-49 increased one percent (3,061,000 vs. 3,022,000).
The 2013 NBA All-Star Game won by the West, 143-138, behind the MVP performance of the Los Angeles Clippers Chris Paul garnered the highest local ratings in the following markets:
Miami/Ft. Lauderdale 12.6 HH rating
San Antonio 9.9 HH rating
Memphis 9.7 HH rating
Los Angeles 9.4 HH rating
Oklahoma City 8.9 HH rating
Houston, the host city of the 2013 NBA All-Star Game, ranked sixth among the metered markets with an 8.3 household rating. The citys rating was up 80 percent when compared with last years 4.6 local market rating.
Additionally, according to Bluefin, TNTs coverage of the NBA All-Star Game generated 3.4 million comments across social platforms to become the most-discussed telecast of the week.
Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 2013 NBA All-Star Game compared to historical dates of NBA All-Star Game: 1995 through 2012. Bluefin weekly data for the week of: 02-11-13 through 02-17-2013 based on Monday through Sunday definition, total data, all platforms.
Media contacts:
Sal Petruzzi
Turner Broadcasting System, Inc.
(212) 275-6897
sal.petruzzi@turner.com
Nate Smeltz
Turner Sports
404-827-4786
nate.smeltz@turner.com
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TNTs Coverage of the 2013 NBA AllStar Game presented by Kia Motors Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year TNTs exclusive coverage of the 2013 NBA All-Star game presented by Kia Motors delivered an average of 8.0 million total viewers, based on Nielsen Fast Nationals, an increase of 13 percent over 7.1 million total viewers last year. The corresponding 4.6 U.S. HH rating was up five percent compared with a 4.4 U.S. HH rating in 2012. The telecast peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. ET.
