I was quite pleased to be asked recently by a Canadian colleague what our theme would be for the upcoming IBC. For me, theme reflects the ethos of the Blue Lucy approach to trade shows, we don't tend talk about product features or the specific capabilities in our roadmap.
Development of features and connectors is just something we do in pursuit of delivering customer value. If an operator needs a connector to a system or service, we will build it into a microservice BLidget - which we've been producing at a rate of two a week for five-years. Listing 450+ BLidgets or detailing our CORE or UI functions in a tradeshow press-release doesn't convey the value of our BLAM platform or approach. We prefer to showcase business-focused solutions, which tend to follow a theme that relates to industry business needs at that time.
Forecasting Cloud Some will remember our cloud stand at IBC 2018 it was very popular with the crowd, particularly after the show closed. At that time, we were about 18-months into the development of BLAM-3 and around a year out from the completion of the first customer implementations with PLAZA Media and Off the Fence. Our 2018 IBC cloud stand was a little tongue-in-cheek, highlighting the paradox of demonstrating a cloud-based platform from a dark hall in the Rai. Then (three years on from AWS's acquisition of Elemental) the media and broadcast industry was finally beginning to appriate the functional power and flexibility of cloud services. The trend - and our IBC 2018 theme was very much about cloud migration which we thought was inexorable, hence the stand design the cloud is now, and Blue Lucy is there, ready.
But the BLAM platform was actually designed to be completely infrastructure agnostic so it can be deployed in any cloud, or on-prem, infrastructure. This is a core tenet of the architecture, although we forecast that the vast majority of deployments would run in cloud infrastructure. Five years on, we are surprised as to how deployments have manifested.
A Mixed Reality Eighty percent of our customer base is operating cloud-ground hybrid BLAMs. These systems tend to have the core services of the databases and the application interface together with one or more workflow runners (the microservice orchestrators) running in cloud infrastructure, typically provisioned by Blue Lucy as a managed service. In addition, workflow runners are deployed on-prem' at the operator facility. These manage on-prem storage, LTO libraries and other resources such as rights management systems, transcoders, file-based QC tools, edit systems (Avid and Adobe) as well as baseband recording and playout systems.
In hindsight, it was unwise for the industry to assume that the entire production and distribution capability would move to the cloud over a few short years. In many cases, it just doesn't make sense: operators do not wish to move away from on-prem tools that are providing business value, and that are still being amortised. For distributors, the concept of forklifting their inventory, which may extend to many petabytes, to cloud storage doesn't make economic sense. Using the cloud for distribution, particularly to FAST or OTT platforms is very common and workflows that utilise cloud services are extremely efficient. BLAM operators are using these pipelines for content distribution to fulfil content sales - this model of leaving material where it is until it's needed or can be monetised' is common. Equally, we have a number of customers who operate with all browse material in cloud storage, but delivery is fulfilled from cloud or ground based on which is the most cost-effective overall. Naturally that logic is built into the BLAM workflows.
IBC Theme https://bluelucy.com/wp-content/uploads/2023/08/LandscapeBLM2023.mp4
There are many and varied reasons why media operators cannot, or do not want to go all in for the cloud or why they wish to control the migration. So, it is ground-cloud, hybrid workflows which will form the basis of our theme for IBC2023 where we'll showcase how Blue Lucy customers are harmonising on-prem systems and cloud services and applications to create highly efficient and cost-effective media workflows with BLAM. In short, we'll be bringing the cloud to earth at IBC2023.
I plan to revisit this topic in more detail in the run up to the event but in the meantime do make an appointment to meet with us at the show. We are keen to talk on the basis of operational outcomes, we can work out the most cost-effective place to run the workload later, and even change our mind. We are at stand 6.C29.
By Julian Wright - August 6, 2023
Share this Twitter A nice photo of Amsterdam in the early autumn.
&source=BlueLucyMedia rel=noopener noreferrer target=_blank class=social-share-btn btn-linkedin mr-15 mb-15>Linkedin
Most recent headlines
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
I was quite pleased to be asked recently by a Canadian colleague what our theme would be for the upcoming IBC. For me, theme reflects the ethos of the Blue Lucy approach to trade shows, we don't tend talk about product features or the specific capabilities in our roadmap.
