Sony Pixel Power calrec Sony

Cloud Ground Canal: Blue Lucy at IBC 2023 6.C29

06/08/2023

I was quite pleased to be asked recently by a Canadian colleague what our theme would be for the upcoming IBC. For me, theme reflects the ethos of the Blue Lucy approach to trade shows, we don't tend talk about product features or the specific capabilities in our roadmap.

Development of features and connectors is just something we do in pursuit of delivering customer value. If an operator needs a connector to a system or service, we will build it into a microservice BLidget - which we've been producing at a rate of two a week for five-years. Listing 450+ BLidgets or detailing our CORE or UI functions in a tradeshow press-release doesn't convey the value of our BLAM platform or approach. We prefer to showcase business-focused solutions, which tend to follow a theme that relates to industry business needs at that time.

Forecasting Cloud Some will remember our cloud stand at IBC 2018 it was very popular with the crowd, particularly after the show closed. At that time, we were about 18-months into the development of BLAM-3 and around a year out from the completion of the first customer implementations with PLAZA Media and Off the Fence. Our 2018 IBC cloud stand was a little tongue-in-cheek, highlighting the paradox of demonstrating a cloud-based platform from a dark hall in the Rai. Then (three years on from AWS's acquisition of Elemental) the media and broadcast industry was finally beginning to appriate the functional power and flexibility of cloud services. The trend - and our IBC 2018 theme was very much about cloud migration which we thought was inexorable, hence the stand design the cloud is now, and Blue Lucy is there, ready.

But the BLAM platform was actually designed to be completely infrastructure agnostic so it can be deployed in any cloud, or on-prem, infrastructure. This is a core tenet of the architecture, although we forecast that the vast majority of deployments would run in cloud infrastructure. Five years on, we are surprised as to how deployments have manifested.

A Mixed Reality Eighty percent of our customer base is operating cloud-ground hybrid BLAMs. These systems tend to have the core services of the databases and the application interface together with one or more workflow runners (the microservice orchestrators) running in cloud infrastructure, typically provisioned by Blue Lucy as a managed service. In addition, workflow runners are deployed on-prem' at the operator facility. These manage on-prem storage, LTO libraries and other resources such as rights management systems, transcoders, file-based QC tools, edit systems (Avid and Adobe) as well as baseband recording and playout systems.

In hindsight, it was unwise for the industry to assume that the entire production and distribution capability would move to the cloud over a few short years. In many cases, it just doesn't make sense: operators do not wish to move away from on-prem tools that are providing business value, and that are still being amortised. For distributors, the concept of forklifting their inventory, which may extend to many petabytes, to cloud storage doesn't make economic sense. Using the cloud for distribution, particularly to FAST or OTT platforms is very common and workflows that utilise cloud services are extremely efficient. BLAM operators are using these pipelines for content distribution to fulfil content sales - this model of leaving material where it is until it's needed or can be monetised' is common. Equally, we have a number of customers who operate with all browse material in cloud storage, but delivery is fulfilled from cloud or ground based on which is the most cost-effective overall. Naturally that logic is built into the BLAM workflows.

IBC Theme https://bluelucy.com/wp-content/uploads/2023/08/LandscapeBLM2023.mp4

There are many and varied reasons why media operators cannot, or do not want to go all in for the cloud or why they wish to control the migration. So, it is ground-cloud, hybrid workflows which will form the basis of our theme for IBC2023 where we'll showcase how Blue Lucy customers are harmonising on-prem systems and cloud services and applications to create highly efficient and cost-effective media workflows with BLAM. In short, we'll be bringing the cloud to earth at IBC2023.

I plan to revisit this topic in more detail in the run up to the event but in the meantime do make an appointment to meet with us at the show. We are keen to talk on the basis of operational outcomes, we can work out the most cost-effective place to run the workload later, and even change our mind. We are at stand 6.C29.

By Julian Wright - August 6, 2023

Share this Twitter A nice photo of Amsterdam in the early autumn.

&source=BlueLucyMedia rel=noopener noreferrer target=_blank class=social-share-btn btn-linkedin mr-15 mb-15>Linkedin
LINK: https://bluelucy.com/cloud-ground-ibc-23/...
See more stories from bluelucy

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

08/07/2025

Carr Applauds Restoration of FCC Auction Authority

WASHINGTON Federal Communications Commission Chair Brendan Carr is applauding the passage of President Donald Trump's One Big Beautiful Bill and provision...

08/07/2025

Channel 7 Sydney Chooses RTS and Magna Systems for ST-2110 Upgrade

SYDNEY RTS has announced that Channel 7 Sydney has deployed a new comms system from RTS as part of a larger ST-2110 upgrade....

08/07/2025

Gray Media and Scripps Agree to Swap TV Stations

ATLANTA & CINCINNATI Gray Media, Inc. and The E.W. Scripps Company have entered into agreements to swap television stations across five mid-sized and small mark...

07/07/2025

SBS Farewells Chair George Savvides AM

SBS Farewells Chair George Savvides AM 7 July, 2025 Media releases Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...

07/07/2025

Staying Ahead of the Threat - Everywhere, Any Time

Advanced vision solutions deliver more than reliable night vision for tactical-edge warfighters. Today's technological advances can provide the capability f...

07/07/2025

Sinclair Names Narinder Sahai EVP and Chief Financial Officer

BALTIMORE Sinclair has named Narinder Sahai its executive vice president and chief financial officer, effective immediately....

07/07/2025

Riedel Communications Launches RefSuite Ecosystem for Spo...

Riedel Communications today announced the launch of RefSuite, a powerful new Managed Technology solution tailored to professional sports workflows. RefSuite com...

07/07/2025

Skandha Media Services expands MENA presence with new off...

Regional base will foster client engagement, partner collaboration, and executive touchpoints Skandha Media Services, a leading provider of cloud-native media ...

07/07/2025

ASG-Produced Video Wins Gold Telly Award

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced its Against All Odds - ASG Builds Cutti...

07/07/2025

Skandha Media Services announces collaboration with Warne...

Agreement secured on the strength of Skandha's proven track record in delivering reliable managed services across the full content life cycle for existing h...

07/07/2025

1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distribution

1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distributi...

07/07/2025

Formula E: Host Broadcaster Aurora on Launching New AR Graphics at the Jakarta E-Prix

Tests and decisions: Formula E host broadcaster Aurora on launching new AR graph...

07/07/2025

Formula E: Using New AR Graphics for Storytelling at the Formula E Penultimate, Final E-Prix of the Season

Building tension: Using new AR graphics for storytelling at the Formula E penult...

07/07/2025

SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots

SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots An in-depth conversation with 49ers Laura Johnson, Ravens Jay O'Brien, Las Vegas R...

07/07/2025

Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's Rock Block' Development

Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's ...

07/07/2025

'She Walks in Darkness', Agustn Daz Yanes' New Film, Premieres on Netflix on October 17

Back to All News She Walks in Darkness, Agust n D az Yanes New Film, Premieres ...

07/07/2025

2025-07-07

CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...

07/07/2025

RT Announces Mark Bignell as new Commissioning Editor for Comedy

RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...

05/07/2025

'Superestar,' the Story of a Star Who Never Changed. Premiering July 18

Back to All News Superestar, the Story of a Star Who Never Changed. Premiering July 18 Entertainment 05 July 2025 GlobalSpain Link copied to clipboard Dis...

04/07/2025

Give Me the Backstory: Get to Know Tadashi Nakamura, the Filmmaker Behind Third Act

By Lucy Spicer Editor's note: We are deeply saddened by the passing of Robe...

04/07/2025

Spotify Partners With The Reading Agency to Bring the Summer Reading Challenge to Life Through Audio

The Summer Reading Challenge has inspired children across the U.K. to embrace a ...

04/07/2025

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices

Introducing CVP Auctions: Trusted Tech, At Auction-Only Prices Brie Clayton July 4, 2025 0 Comments A New Destination for Film and Broadcast Gear at U...

04/07/2025

Unveiling China's Ecological Wonders with URSA Mini Pro 12K

Unveiling China's Ecological Wonders with URSA Mini Pro 12K Brie Clayton July 4, 2025 0 Comments Nature Documentaries Freeze Epic Momentsin Extrem...

04/07/2025

Create Any Planet in After Effects

Create Any Planet in After Effects Graham Quince July 4, 2025 0 Comments The Advanced 3D renderer in After Effects makes it really easy to import 3D o...

04/07/2025

Custom Gradient Colorize for Resolve Fusion

Custom Gradient Colorize for Resolve Fusion Simon Ubsdell July 4, 2025 0 Comments Digging into the theory of the gradient colorize process to build ou...

04/07/2025

NESN Gives Red Sox-Reds Matchup a Retro Makeover

Watching live sports on TV these days is a delicate balance for broadcasters how much information is too much?...

04/07/2025

FCC Announces Tentative Agenda for July Open Meeting

WASHINGTON As Federal Communications Commission Chair Brendan Carr works to achieve his goal of a very busy, productive summer at the FCC, the agency has rele...

04/07/2025

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SSD

Other World Computing Launches OWC Guardian USB-C Hardware-Encrypted Portable SS...

04/07/2025

CANAL+ Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive

CANAL Brings MotoGP to Vision Pro with Blackmagic URSA Cine Immersive Brie Clayton July 3, 2025 0 Comments Experience MotoGP like never before as CA...

04/07/2025

Official trailer revealed for new season of BAFTA-winning Sky Original comedy Mr Bigstuff, coming 24 July

Friday 4 July 2025 Watch the trailer here https://youtu.be/Od5WpvWmDr8 Further...

04/07/2025

Join RT Radio 1 for The Pitch, a new series exploring the heart of Ireland's GAA Clubs

The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...

03/07/2025

Introducing: New Carts

For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...

03/07/2025

Introducing: Slider Drive Unit

One of our latest innovations: Slider Drive Unit! Our Vario Slider not only comes with improvements and new features, but also with its own drive unit! Our i...

03/07/2025

Introducing: ARRI EVO 360

The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...

03/07/2025

Panther at BSC EXPO 2025

What a buzzing few days at BSCExpo in London! We were thrilled to connect with so many talented professionals from the world of cinematography. A huge thank ...

03/07/2025

"The whole rig had to be detachable mid-episode

ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode Netflix limited drama series Adolescence has been gaining attentio...

03/07/2025

Advanced Communication Systems Unleash a Tactical Advantage in Modern Combat Operations

To achieve a true level of decisive overmatch, communication systems must be as ...

03/07/2025

Paramount's Ray Hopkins Joins Broadcasters Foundation Board

The Broadcasters Foundation of America has named Ray Hopkins, president of U.S. distribution at Paramount Global, to its board of directors....

03/07/2025

FCC Chair Carr Lays Out Infrastructure Policy Agenda

SIOUX FALLS, S.D. In his first major policy speech, Federal Communications Commission chair Brendan Carr outlined his Build America Agenda for the agency'...

03/07/2025

TV Tech's Top NextGen TV Stories of 2025

As the industry is making a major push to transition to NextGen TV and develop new businesses that will fund the next generation of broadcasting, TV Tech's ...

03/07/2025

Netflix Rolls Out AV1 Film Grain Synthesis Streams for Film Content

Despite enabling its subscribers to watch films and TV shows in the highest possible resolution, Netflix has revealed it is taking things old school with the in...

03/07/2025

FCC's Gomez, Sen. Markey, Critics Blast Paramount-Trump Settlement

WASHINGTON In response to news that Paramount Global has agreed to pay $16 million to settle a lawsuit by President Donald Trump, Democrats and other administra...

03/07/2025

Riedel Communications Unveils RefSuite Sports Ecosystem

WUPPERTAL, Germany Riedel Communications today launched RefSuite for professional sports workflows....

03/07/2025

LYNX Technik Appoints New Executive Leadership Team

WEITERSTADT, Germany LYNX Technik, a provider of modular signal processing solutions, has announced that founder and longtime CEO Winfried Deckelmann is steppin...

03/07/2025

CTA, NCTA, LPTVBA Meet With FCC to Oppose NAB's ATSC 3.0 Petition

WASHINGTON Representatives from six trade groups representing tech, pay TV, broadband, LPTV and other sectors recently met with Federal Communications Commissio...

03/07/2025

Dan Whealy Acquires Heartland Video Systems

PLYMOUTH, Wis. Dan Whealy has acquired Heartland Video Systems and will be its new owner and president, the systems integrator said....

03/07/2025

Filmmaker Jay Holben Releases The Directors Guide to Ever...

Acclaimed filmmaker, educator, and industry veteran Jay Holben has released his most ambitious work to date: The Director's Guide to Everything a sweeping...