Comscore Appoints a new Country Manager for the UK

Comscore Appoints a new Country Manager for the UKLONDON, UK, February 25, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consumer behaviours, today announced the appointment of Ira Xhelili as Country Manager for the UK. In this role, Ira will lead Comscore's strategic initiatives in Great Britain, driving innovation in cross-platform audience measurement and strengthening partnerships with brands, agencies, and publishers.

Having been an integral part of Comscore's EMEA team for nearly a decade while holding leadership roles within the Sales team, Ira Xhelili has played a pivotal role in shaping commercial strategy and planning, as well as in driving collaboration with top brands and publishers to deliver cutting-edge measurement solutions in the UK and globally. With nearly 15 years of experience spanning digital media, omni-channel advertising, and consumer insights, Ira brings a wealth of expertise in media measurement and a deep understanding of the evolving media landscape.

I am thrilled to collaborate with our exceptional teams and industry partners as we remain steadfast in our commitment to advancing cross-platform audience measurement, both in the UK and globally, said Ira Xhelili. Comscore has long been at the forefront of measurement innovation, most recently pioneering the integration of digital and social audiences. In doing so, we have established strong foundations that empower brands and agencies to plan and transact with confidence while supporting the growth of cross-media initiatives within the market. As we continue to leverage our expertise in capturing the digital essence of audiences in a privacy-first world, I look forward to building alliances that drive positive change within our industry.

Alejandro Fosk, EVP, International at Comscore, commented: Ira's deep expertise, strong market understanding, and proven ability to drive commercial success make her exceptionally well-suited to lead Comscore's UK operations. She has been instrumental in expanding our commercial strategy across EMEA, and I am confident that under her leadership, we will continue to bring innovative solutions to the UK market, helping brands and agencies navigate the evolving media landscape with confidence.

Ira's appointment reinforces Comscore's commitment to advancing audience measurement and strengthening its footprint in the UK, ensuring that advertisers, agencies, and publishers have the trusted data and insights they need to make informed decisions in an increasingly complex media ecosystem.

For more information about Comscore's measurement solutions, visit www.comscore.com.

About Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging third-party source for reliable and comprehensive cross-platform measurement.

Media

Roberta Cavalcante

Comscore, Inc.

press@comscore.com

LINK:	https://www.comscore.com/Insights/Press-Releases/2025/2/Comscore-Appoi...
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