Grabyo commercialises star power with VIP app

Live video platform Grabyo has launched Grabyo VIP, a native video sharing app that allows social media stars to turn engagement into revenue, while giving media companies and content rights holders a growing talent-based network for video distribution on Facebook and Twitter.

Grabyo's live video platform is used by content owners globally to monetise social video. The newly launched Grabyo VIP mobile app powers multi-platform distribution of native video ie autoplay on Facebook and in-line video playback on Twitter and offers the ability to share native video with integrated sponsorship and advertising assets. It is available to all verified users on Facebook and Twitter, including talent, media publishers, rights holders and brands.

Grabyo VIP is a powerful way for capturing what's happening right now and sharing it with fans, while providing compelling inventory to brands for social video campaigns, commented Gareth Capon, CEO at Grabyo. This is not a consumer app we're targeting rights holders and global stars with the largest social media followings.

Furthermore, Grabyo VIP enables discovery and re-sharing of premium video content that has previously been distributed across the Grabyo platform by broadcast and rights holder partners. Users follow the partners' accounts on Grabyo VIP to access their videos, which are surfaced in-feed within the app and updated in real time. Grabyo's customers can use its Grabyo VIP network to accelerate organic discovery, engagement and monetisation of real time video clips, all of which is tracked by Grabyo's platform and analytics.

Our data shows that talent can generate up to twenty times the engagement per fan than content shared by traditional rights holders. This superior engagement, combined with the unparalleled reach of star talent, highlights the scale and potential of this new business model, continued Capon. We're delighted to have the support of these new strategic investors as we continue to expand the Grabyo VIP network and offer rights holders a powerful new way to activate digital audiences.

www.grabyo.com

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