
In New NBA App, Evergent Powers User Journey with Greater Personalization and Flexibility The NBA relaunched its mobile application at the beginning of the 2022-23 season By Brandon Costa, Director of Digital
Friday, January 20, 2023 - 1:21 pm
Print This Story | Subscribe
Story Highlights
At the beginning of this 2022-23 season, the NBA made a big move in relaunching its official mobile application.
Last fall, the NBA launched a new mobile app. (Image courtesy of the NBA)
The new NBA App consolidated the league's mobile efforts into a single, global application that offers a one-stop-shop for everything like scores, news, social content, full shows, access to NBA TV and even integration with NBA League Pass (the league's direct-to-consumer subscription streaming service) in a sleek modern design.
Under the hood, one of the app's major draws in an investment by the league in technology and services to improve the app's personalization features for the user. To achieve its key goals of satisfying (thus retaining) their customers in a unique way, the NBA partnered with Evergent, a leading vendor in the development of customer relationship management tools for the digital age.
MORE: New NBA App Puts the Focus on Next-Gen Live Game, Personalized Content
The result has been a smart, sleek, easy-to-use product built on the back of a cloud-based infrastructure that leverages data aggregation to get the right content and offers in front of the right users.
The NBA, like many other sports leagues across the globe, are looking to engage their fans directly, says Vijay Sajja, CEO and founder of Evergent. When they came to us, they really wanted to innovate their products and promotions to engage with fans individually. They wanted to develop that one-to-one relationship with each fan. They wanted to really experiment with various pricing, packaging, and promotions.
Vijay Sajja, CEO and founder of Evergent
Evergent has been entrusted to manage the user journey for every consumer of the NBA. To start, that involved migrating all of the NBA App users to their service platform. From there, the vendor provides the NBA all customer management, optimization, and subscriber services, including onboarding and renewals which, in turn, aims to reduce churn.
How do you ensure that everybody wins? adds Sajja. The Internet really opened up new ways of engaging fans. This wasn't possible back in the broadcast days: this personalization and flexibility.
One of the key services that Evergent's solutions are overseeing helps the NBA offer and manage more customized subscriptions and products available in the league's to-consumer portfolio. Evergent deploys mixed monetization models based on the preference and personalization to individual fans and driven by real-time feedback. That means more package tiers and greater flexibility in what the user what's to pay access for.
The NBA has a fantastic team, says Sajja. The way that they think about things; they have a methodical way of solving a problem.
The NBA App is free to download in the Apple App Store, Google Play, the Amazon App Store, and Roku.
Most recent headlines
04/12/2023
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, lightning-fast multimedia a...
06/08/2023
In this news item featured in Campaign, digital advertising companies operating in Southeast Asia have been recognised for their compliance with TAG's brand...
02/07/2023
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently.
ABC members and data subscrib...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
10/06/2023
COW Job Listing: Motion Designer / MGA / Video Editor
Brie Clayton June 9, 2023
0 Comments
Motion Designer / MGA / Video Editor...
10/06/2023
Courtneys Got Talent Hit songwriter and America's Got Talent producer Courtney Harrell's seemingly impossible path from hardship to hard-won success.
...
10/06/2023
Searching for a Song's Emotional Arc By
Susan Rogers
June 9, 2023
Susan Rogers
In theory, theory and practice are the same. In practice, they are not.
...
10/06/2023
After a TikTok Hit, corook Gets Serious (Sort Of) The humor and sincerity of if i were a fish struck a chord with alum Corinne Savages listeners. Their new EP...
10/06/2023
Reacting to is plunging share price, the board of Cineverse approved at 1 for 20 reverse stock split....
10/06/2023
Prime Video has released the second season trailer for Good Omens, which comes out July 28. Michael Sheen, David Tennant and Jon Hamm are in the cast....
10/06/2023
NBC Sports chairman Pete Bevacqua, who was a punter for the Fighting Irish football team, was named athletics director for Notre Dame, effective in 2024....
10/06/2023
Pat Robertson, Baptist minister, founder of the Christian Broadcasting Network and longtime host of The 700 Club, died June 8 at home in Virginia Beach. He was ...
10/06/2023
The CW has ordered a second season of drama Sullivan's Crossing, which debuts this fall. The show, based on novels by Robyn Carr, stars Morgan Kohan, Chad M...
10/06/2023
Investigative journalist Brittany Johnson is joining WCVB Boston's 5 Investigates unit. She starts June 12 and comes from KCRA Sacramento....
10/06/2023
BYUtv has ordered two more seasons of sketch comedy show Studio C, which will be seasons 17 and 18. The season 18 premiere will feature a celebratory 200th epis...
10/06/2023
Nexstar Media Group said it promoted Carter Murphy to VP and general manager of WJBF-TV, in Augusta, Ga., and Aiken, S.C., and its digital operations in the mar...
10/06/2023
Prime Video shared the trailer for season two of The Summer I Turned Pretty, which features Taylor Swift track August . The season comes out July 14, with thre...
09/06/2023
C2G Showcases Active Connectivity Solutions for System Optimization at InfoComm ...
09/06/2023
The world was introduced to the high-camp comedic antics of Trixie Mattel in the seventh season of RuPaul's Drag Race. A fan favorite, she returned in the s...
09/06/2023
When blue sky thinking gets cloudy
We have talked before in a previous blog about the endless acronyms that appear in technology markets. One you might not hav...
09/06/2023
Broadcast executive Thomas Sarnoff passed away on June 4, 2023 in Woodland Hills, Calif., at the age of 96. The Television Academy issued the following obituary...
09/06/2023
IRVING, Texas Nexstar Media Group has announced the promotion of Carter Murphy to vice president and general manager of its broadcast and digital operations ser...
09/06/2023
Northridge Church's fusion of technology and creativity as evidenced by their praise band playing against an LED backdrop of digitally rendered but stunni...
09/06/2023
Lightware's innovative products are changing education establishments worldwide, streamlining connectivity and providing an impressive momentum for its inno...
09/06/2023
Mo-Sys Engineering (www.mo-sys.com), a world leader in image robotics, virtual production and remote production solutions, has updated its G30 heavy-duty gyro-s...
09/06/2023
The King's Academy Outfits Virtual Production Studio with URSA Mini Pro 12K
Brie Clayton June 9, 2023
0 Comments
Blackmagic Design today announced ...
09/06/2023
Avid Delivers Pro Tools Innovation with Track Markers and Expanded Immersive Mix...
09/06/2023
TOHO GAKUEN Uses URSA Broadcast G2 and ATEM Switcher for Live Production of Entr...
09/06/2023
Sound Particles Releases SkyDust 3D Update
Brie Clayton June 9, 2023
0 Comments
New features coming to breakthrough spatial synth
After making history...
09/06/2023
When CNN brought Chris Licht aboard in May 2022 to replace Jeff Zucker as CEO, part of Licht's agenda was to provide a (what it termed) a more bipartisan ...
09/06/2023
Mo-Sys said it has listened to G30 users and made the mount easier to rig and operate, and even more precise and repeatable in its moves and positioning
By Jen...
09/06/2023
High Wire provides editing, grading, sound design and mixing, subtitling, audio description and graphics
By Jenny Priestley
Published: June 9, 2023
High W...
09/06/2023
Images and video content from iStock by Getty Images and Unsplash will seamlessly integrate with illusto, a cloud-based video editing solution, providing users ...
09/06/2023
NEW YORK FilmRise has announced that it has surpassed the 250 FAST channel mark with its global offering and that it plans to launch another 133 services in 202...
09/06/2023
LOS ANGELES Frequency, a developer of software for virtual linear and FAST (free ad-supported streaming television) channel creation and Wurl, a provider of dat...
09/06/2023
PITTSBURGH NEP Group has announced that it has named Martin Stewart as its new CEO. Steward, who had been the company's chief financial officer, succeeds Br...
09/06/2023
LONDON Mo-Sys Engineering has announced a major update to its G30 heavy-duty gyro-stabilized remote head. Designed to provide silent operation and capture beaut...
09/06/2023
Weekend Excursion takes the main stage on Rocky Mount Mills' scenic lawn this Friday night, June 09, 2023, from 7:00pm 9:00pm. Bring a lawn chair, a blank...
09/06/2023
Tonight on Gqeberha: A scorned wife asks for a divorceDon't miss tonight's episode of Gqeberha: The Empire, and watch the latest episode on Mzansi Magic...
09/06/2023
Tonight on Muvhango: James wants Imani to be sent homeDon't miss out on the latest drama in Muvhango! Muvhango episodes airs on SABC2 from Mondays to Friday...
09/06/2023
Tonight on 7de Laan: Niel begs Alexa to keep his secretDon't miss out on what's happening on tonight's episode of 7de Laan and Catch the latest epis...
09/06/2023
7de Laan live updates: Niel begs Alexa to keep his secretWhat's new on 7de Laan? Find out HERE! Stay informed on what's trending on your favorite televi...
09/06/2023
Prison journalism: Prisoner's right to voteThe basic right to vote as a prisoner or ex-convict. Revoked or even deprived from in differing prisons in differ...
09/06/2023
SKEEM SAAM: Tonight's episode, 9 June 2023 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch all the latest episodes of Skeem Saam soapie right here...
09/06/2023
Skeem Saam live updates: A former hospital employee gets her job backWhat's new on Skeem Saam? Find out HERE! Stay informed on what's trending on your f...
09/06/2023
HOUSE OF ZWIDE: Episode for 9 June 2023 [VIDEO]Missed an episode of House of Zwide? No problem! Watch all the latest episodes of House of Zwide soapie right her...
09/06/2023
SCANDAL: Tonight's episode, 9 June 2023 [VIDEO]Missed an episode of Scandal ? No problem! Watch all the latest episodes of Scandal soapie right here. Don...
09/06/2023
GENERATIONS: Tonight's episode, 9 June 2023 [VIDEO]Missed an episode of Generations ? No problem! Watch all the latest episodes of Generations soapie right ...
09/06/2023
Ed Sheeran or Coldplay: What is the most relaxing' song on earth?Need some relaxing tunes to help you unwind after a busy week? Here are the top 20 most s...