0 MTV Video Music Awards Launches the Ikegami HDK-97ARRI

The 2013 MTV Video Music Awards broadcast featured outstanding moments on-screen, courtesy of Lady Gaga, Bruno Mars, Justin Timberlake and many more with its massive global viewing audience getting an unprecedented look at it all through eight pioneering new cameras from Ikegami.

The HDK-97ARRI made its MTV premiere live from Barclays Center in Brooklyn, NY on Sunday August 25 during the 2013 VMAs, the biggest night in music that stands as the networks marquis flagship event.

A powerful marriage of technology between two recognized industry leaders, the HDK-97ARRI is a broadcast-style production camera with digital cinema characteristics. In a significant development, the HDK-97ARRI makes it possible to employ a large format sensor in multiple camera operation.

The HDK 97ARRI is what large format multi-cam has been waiting for, says JM Hurley, Video Engineer at the VMAs. With its extremely low signal to noise ratio and low light sensitivity the picture seems real. Having the handles to create a LUT on top of the ARRI sensor is very exciting and useful for live performances or when post color correction isnt viable.

The result of the collaboration between Ikegami and ARRI is an image acquisition system ideal for use in multi-camera studio and field applications, including conventional broadcast camera operation and classic video operator control of multiple cameras. Centered around ARRIs Super 35mm CMOS sensor with its associated support circuitry, the system provides such cinematic qualities as natural color rendering, exceptional dynamic range, and progressive framerates like 23.98p. Meanwhile, broadcast-grade distribution is enabled with the latest in Ikegami technology, via fiber transmission using up to 2 km SMPTE hybrid fiber/copper camera cable.

The HDK-97ARRI offers a unique convergence of attributes, designed with the latest innovations from both companies including a large-format front end is famed for its film-like, organic look characterized by extended, clean highlights, an extremely low noise floor, natural skin tones, excellent color separation, and a cinematic depth-of-field. Employing large pixels and a custom-designed read-out architecture, this critically acclaimed 35 mm CMOS sensor demonstrates exceptional dynamic range.

At the VMAs I saw the future courtesy of Ikegami, says Hamish Hamilton, Director of the 2013 VMAs. And for all my fellow live multi camera directors and producers I can honestly say that its rich in detail, intensely colorful and has a magnificent depth of field. I dont want to work any other way. Thank you, Ikegami.

Ikegami Electronics (U.S.A.), Inc. is a leading supplier of professional broadcasting products in the Western Hemisphere. With US offices in New Jersey, California, Florida, Texas, and Illinois, the Ikegami name is recognized worldwide for its state-of-the-art television cameras and closed-circuit TV equipment. Ikegamis universal HDTV cameras have been widely accepted by the broadcast industry as it continues the transition to the High Definition Television Format.

For more information and the location of the Regional Office nearest you, visit http://www.Ikegami.com.

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