Introducing the selfie-optimized mirrorless digital camera FUJIFILM X-A3
25.08.2016
FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce that it will launch the FUJIFILM X-A3 (hereinafter X-A3 ) in September 2016. Designed with the younger generation in mind, the X-A3 is perfectly suited to taking self-portraits thanks to an LCD screen that is not blocked by the camera when tilted by 180 degrees, thus helping to maintain 100% visibility. Other features such as Eye Detection AF are designed to improve self-portrait shooting even further, and the new Portrait Enhancer mode includes the option to brighten skintones. The camera can shoot approx. 410 frames per charge, and, when fitted with the supplied lens XC16-50mmF3.5-5.6 OIS II, it can focus on a subject at a distance of approx. 7cm from the front edge of the lens. It joins the X Series of mirrorless cameras that offer outstanding image quality with the company's proprietary colour reproduction technology.
rkMwtosNWiwCombining a newly-developed sensor and colour-reproduction technology that has been refined over 80 years to deliver premium-quality portraiture The X-A3 combines a newly-developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm's excellent photo quality. Combined with the supplied FUJINON lens which boasts ultimate image resolution, to deliver outstanding image quality, recording your subject's texture, form and even the atmosphere of the scene. The camera excels particularly in reproducing skin tones, making it the best choice for capturing people, which account for around 40% of all subjects in general photography*1. The Film Simulation function offers 11 modes, including newly-added PRO Neg.Hi and PRO Neg.Std.
*1 According to Fujifilm data (X-A2 user survey)
180-degree slide-and-tilt LCD with 100% visibility for facilitating self-portraits Even when tilted by 180 degrees, the LCD is not blocked by the camera, allowing for 100% visibility. The grip is shaped to accommodate both normal shooting and self-portraits. When taking a self portrait, users can focus and release the shutter by pressing the vertical command dial (located directly below the index finger), so as to minimise camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject's eyes. The Portrait Enhancer mode offers three-step adjustments with the new skin-tone brightening function so users can enjoy self portraits of premium quality, only possible with the X Series of cameras.
Stylish, retro design, enhanced texture and touchscreen LCD The X-A3 sports a retro design that appeals to the younger generation. The retro feel gives a fresh and fashionable impression. The top cover, front plate and top dials are made of aluminium. The newly-developed faux leather has significantly enhanced the overall texture. The camera is available in silver, brown or pink. The LCD on the rear uses a touchscreen to enable Touch AF, Touch Shoot and Touch Zoom, in which you use the pinch-out finger gesture to use a prime lens as if it is a zoom lens.
Product features Outstanding image quality, made possible by a combination of the newly-developed 24.2 megapixel image sensor, the image processing engine that achieves Fujifilm's excellent photo quality, and the FUJINON lens that boasts ultimate image resolution
Fujifilm's colour reproduction technology, nurtured through the development of photographic film, reproduces accurate, warm skin tones, clear blue skies and lush green foliage in tones as you remember them in your mind.
The X-A3 offers a total of eleven Film Simulation modes. Enjoy Fujifilm's original expressions of tonality, such as the true-to-life colours of PROVIA (standard), the vibrant tones and saturated colours of Velvia (vivid), the soft tones of ASTIA (soft) or the documentary-style tones of CLASSIC CHROME. Monochrome and Sepia modes are also available.
The APS-C sensor delivers beautifully smooth bokeh effects for portraiture and macro shots when using a shallow depth of field.
The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimise camera shake. The X-A3 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.
The Advanced Filters easily produce creative effects. A total of ten Advanced Filters are available, including the new Fisheye and Cross Screen as well as Toy Camera, Miniature, Dynamic Tone, Pop colour, Soft Focus, High Key, Low Key and Partial colour.
Five mechanisms for facilitating self portraits
The rear LCD employs the slide-and-tilt mechanism so that it is not blocked by the camera body when tilted by 180 degrees to maintain 100% visibility. You can view the entire screen for precise composition.
The grip is shaped to accommodate normal shooting and self-portraits alike. The final shape, based on ergonomic design, was decided through prototype testing involving hundreds of young photographers.
When taking a self-portrait, you can focus and release the shutter by pressing the vertical command dial you can find directly below your index finger, so as to minimise camera shake.
The Self Timer function newly offers Smile Detection, Buddy Timer and Group Timer modes. Even without having to press the command dial or release button, the shutter is released when subjects smile, when two people come close together, or when a specified number of people comes into the frame.
Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject's eyes.
The Portrait Enhancer mode now offers three-step a
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Introducing the selfie-optimized mirrorless digital camera FUJIFILM X-A3 
