RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Centra will leverage the partnership through a dynamic in-store activation programme, complemented by a multi-platform media campaign across radio, digital and social. As part of the collaboration, Centra supplied a selection of fresh fruit, pastries, snacks and juices for the contestants' daily breakfast buffet, as well as a range of beverages available throughout their time at the iconic setting of Slane Castle. Featured across key moments in the series, the products will be showcased in the castle's communal areas, placing the brand at the heart of the conversations, alliances and drama.
Heather Murphy, Centra Retail Marketing Manager said: We're delighted to return as food sponsor for the second season of The Traitors Ireland. As Ireland's leading convenience retailer, Centra is all about giving customers convenient, great value solutions, so they can make the most of the moments that matter. That's why we've brought together everything needed to create the ideal gathering around the television with family and friends or simply enjoying a cosy night in. With everything from fresh food and snacks to sharing platters, treats and great value meals in minutes, we've got every watch party covered.
Alex Culligan, Head of Media Sponsorship at Core Sponsorship, who brokered the partnership for Centra, said: The return of The Traitors Ireland presents another fantastic opportunity for Centra to build on the success of last year's partnership. Having quickly established itself as one of Ireland's standout entertainment programmes, the series continues to provide a powerful platform for brands to connect with audiences in meaningful ways. We're excited to build on that success with an integrated sponsorship that connects Centra with viewers through authentic on-screen integration and a wider multi-platform activation, extending the partnership beyond the programme itself.
Ruth Kennedy, Sponsorship Manager Video and Digital, RT said: We are delighted to welcome Centra back as the official food partner of The Traitors Ireland. Following a hugely successful inaugural season, excitement is already building ahead of the show's return, and we look forward to seeing Centra bring its activation to life once again in the iconic surroundings of Slane Castle. With anticipation mounting ahead of the new season's launch on RT later this year, we are thrilled to continue working alongside Centra, further strengthening its connection with one of Ireland's most talked-about television events while bringing another exciting series of The Traitors Ireland to viewers nationwide.
The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to 50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It's up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim.
Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they'll steal all the money.
The Traitors Ireland will air on RT One and RT Player later this year.
-ENDS-
Sharon Sorohan, RT Communications Lead
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RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
