MediaFirst TV Platform advances end-to-end optimized operations and best-in-class consumer experiences across all devices

13/01/2021

MediaKind, a global change leader in media technology and services, announces significant developments to its cloud-native, end-to-end MediaFirst TV Platform. The new enhancements to MediaFirst enable operators to rapidly define and deploy competitive next-generation services, increasing operational management efficiency, and delivering an array of compelling user experience enhancements to the consumer. The advancements aid and deliver minimized operational costs, additional broadband pull-through revenues, and reduced subscriber churn for streaming Pay-TV services. The platform is flexible enough to adapt to any business model, including traditional managed TV, multi-screen TV Anywhere, and pure OTT services.

The recent consumer experience updates to MediaFirst include enriched content discovery, encompassing universal search, rich metadata, and advanced personalization. These new features incorporate several new dynamically generated promotional rows, including a premium streaming service integration within the discover feed. This enables operators to unleash the full Pay-TV experience with live, VOD, time-shifted content, restart TV and Cloud DVR plus Multi-DRM, and packaging on the fly. It also allows consumers to watch anywhere and seamlessly bookmark content across any device with Chromecast, Download & Go. At the same time, MediaFirsts multi-tenant capabilities facilitate shared infrastructure costs and optimized operations.

Raul Aldrey, Chief Product Officer, MediaKind, said: We are proud to roll out a host of competitive developments to our MediaFirst TV Platform and enable our broad, global customer base to create truly immersive consumer experiences. With the significant upgrades weve made recently to our cloud-native platform, our customers will be able to leverage the agility, scalability, and fast-to-market capabilities that MediaFirst offers. This highly advanced solution underlines our ongoing commitment towards enabling best-in-class features that captivate audiences worldwide.

As part of MediaKinds widespread adoption and enablement of DevOps practices, MediaFirst features a dedicated focus on robustness for native cloud evolution and improved carrier-grade quality. By virtualizing managed and OTT services, the MediaFirst TV Platform enables service providers to leverage the agile nature of web-services within a converged multi-screen experience, spanning Pay-TV in-home, TV Everywhere, and OTT offerings. The platform is now pre-integrated with Evergents CRM and billing platform, creating a more holistic end to end solution that leverages trusted industry partners in the MediaKind ecosystem.

Other new features of MediaFirst include a refreshed developer support program for rapid and easy creation of customer-built clients and consumer experiences. It also includes advanced voice technology, allowing users to navigate the live or VOD programming they want to watch. Users can now access a myriad of content options, searching by actor, genre, title, program, or combinations via remote and smart speakers.

LINK:	https://www.kitplus.com/news/MediaFirst_TV_Platform_advances_end-to-en...
	See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026